One of the difficult things to understand about ranking high in the search engines is getting good, solid and reliable data about Google search statistics. In other words, to know which keywords to target takes a lot of research and analysis.

That leads to understanding the basic types of data that need to be analyzed in order to make informed decisions on which keyword phrases to target. Most internet marketers do very little research and just write articles on what they believe to be important and basically guess at which keywords to target.

Unfortunately, this often leads to a lot of work that does not return a corresponding amount of success, because the keyword terms that are targeted are nothing really except "guesses" on what the best terms are. To be successful in internet marketing there needs to be a lot more work around understanding how to select keywords to target and understand what a "good" keyword really means.

So what is the definition of a "good" keyword? There are several attributes that you must consider, including the following:

• how much daily / weekly / traffic the keyword provides in organic searches
• how many competing sites there are with the same keyword phrase
• how many other sites are specifically targeting the keyword with the phrase in the title tags, header tags, URL, etc.
• how high the keyword is valued by pay per click advertisers

And that product is called Market Samurai. While typically positioned as a keyword tool, it provides much more than that. You can sign up for a free version of Market Samurai to learn other features that it provides and along the way get some very good training on search engine marketing in general and keyword selection specifically.

Understanding Google search statistics for the keywords you want to target is the first step in getting your website better positioned in the search engines.

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2. SEO Management Tools - Most new internet marketers come into the business with little idea on what it takes to be successful with an online business. Unfortunately, most believe that just throwing up a well-designed website is all that it takes and people will come charging to their website. Those that have been in the business for awhile ...
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SEO Keywords Tool

Getting high search engine rankings is not an easy task. Besides taking a lot of hard work in producing content and building backlinks, it all starts with finding the best keywords. And that requires having a good SEO keywords tool for the necessary research that is the basic foundation of any SEO program.

There are numerous keyword tools on the market and most do an admirable job of providing various methods of looking at keyword search results. What is interesting, is that almost all of them take their own unique approach to analyzing the search data.

In general, there are two primary types of SEO keyword tools that you can use for your research:

• Tools that use "live" data - This includes several tools including the Google free keywords tool that is used by many internet marketers. The advantage of using live data tools is that obviously, it is up to date. Some third party tools that use the live Google data can be slow, but if you want up to the minute search results, waiting a few seconds for live data results are well worth the extra time that it takes.
• Tools that use archived data - SEO keyword tools such as WordTracker or SEMRush use archived data which can be up to thirty days old. While this is not good from a freshness perspective, using archived data allows these products to provide additional reporting capabilities. Also, access to the data can be much quicker because it is not actively polling live systems to retrieve the data.

Why do we like Market Samurai so much as our favorite SEO keyword tool? There are several reasons, including:

• Uses live data that is obtained directly from the Google search engines
• Ability to continue "deep digging" into keywords to find the best possible long tail keywords
• Manage hundreds or even thousands of keywords in one location
• Sort and filter large volumes of keywords to help select the best keywords to target
• Provides search data for organic and paid searches, including pay per click cost info and paid traffic
• View keyword search data in broad, phrase or exact searches

Our choice for the best SEO keywords tool is clear and easy - Market Samurai. It will help you take your online business to a whole new level.

Ron Blackwelder
Charlotte NC SEO
ron.blackwelder@carolinaseoservices.com
Office - 704-257-6905
Mobile - 704-562-2968
Veretekk Platinum Control Panel

Small businesses are at a disadvantage when it comes to internet marketing and must be more innovative than larger companies to establish a presence. That is because larger companies have more brand awareness and get a lot of web traffic just from the brand identity of going to bigcompanyname.com.

Small business companies meanwhile have to rely on the search engines for the traffic they get to their website. For companies that have a good search engine marketing program in place this is not a problem. But the majority of small businesses have never done any marketing on the internet and as a result, get very little traffic.

That is why we believe that small business search engine marketing provides a great opportunity for these small businesses to level the playing field and compete against larger companies. While the larger companies do spend a lot of money on search engine marketing for broad keyword phrases, they typically spend more on building overall brand awareness. What that means is that in many cases, there are uncovered opportunities to snare some traffic that is going to the larger companies by default.

Our small business search engine marketing strategy is built around a set of core principles:

• market research - We believe that properly assessing the competitive landscape is the logical first step in building a search engine strategy. Some of the components we like to identify in our initial market research phase include (partial list):
  • top 10 online competitors in the client's niche
  • keywords that competitors are targeting
  • other keywords that the competitors have organic rank by default
  • back link status and back link partnering strategy
  • online and offline content
  • social media activity and involvement

• search engine analysis - This will help us gauge the overall competitiveness of the client's niche to find where the opportunities lie within the search engines. We will accomplish this by using various SEO management tools that we have at our disposal to validate those opportunities, including a detailed SEO competitor analysis to better identify the competition and what effort it will take to gain higher search engine placement for the keywords that are being targeted.

• search engine marketing implementation - Our implementation strategy is a simple concept to understand. The results of the market research and search engine analysis provide a clear view of the keyword terms that represent the best opportunity to target. It then becomes all about the content and the syndication of the content to build the necessary levels of backlinks that are necessary for good search engine rankings.
• tracking, analyzing and refocusing - It is very important to remember that search engine marketing is not a one time event, but rather is extended process that follows a "wash, rinse, repeat" cycle. Basically that means that the typical search engine marketing project is built on a variety of keywords that evolve over time, not just the first one or two keywords that are targeted.

While many people think this process for small business search engine marketing sounds complicated, it really is not. But it is a very time and labor intensive process that takes a lot of effort to do it right and provides real results for smaller companies that want to increase their visibility on the internet.

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Charlotte SEO | Veretekk Platinum Control Panel | NC SEO



4. SEO Management Tools


Most new internet marketers come into the business with little idea on what it takes to be successful with an online business. Unfortunately, most believe that just throwing up a well-designed website is all that it takes and people will come charging to their website.

Those that have been in the business for awhile understand that nothing could be further than the truth. The fact is, putting up a website is the easy part, just about anyone can take the standard Wordpress tool, buy a pretty template and have a good looking website overnight (assuming that Wordpress is the platform they choose). But that is where the hard part of internet marketing begins - building the online presence of the website and building notoriety in the search engines.

That is why having the proper SEO Management tools is so necessary. Now it would be easy to make a long list of "gotta have" tools that are important for online success but we believe that there are only two that are necessary to build online success.

The first of the SEO management tools that is necessary is the Veretekk Platinum Control Panel (PCP), without a doubt the finest internet marketing system on the market today. The Veretekk PCP is the complete system that enables internet marketers to properly advertise their business in the search engines.

We like Veretekk PCP for many reasons including:

• SEO linkbuilding like you have never seen from the blogging and RSS platform that is built within the PCP
• The linkbuilding power of all the traffic and SEO portals that is achieved through multiple Veretekk Gold systems within the PCP
• SEO management tools like the drill, page maker, jackhammer, blog templates and others provide great methods of publishing content for the sake of building high quality backlinks from aged and high ranking domains
• Integration with social media websites such as Twitter, Facebook, MySpace and others
• Easily manage the configuration and link building of multiple Veretekk Gold Systems within the PCP
• The power of lead generation from up to 20 Gold systems provides dozens of new leads per day
• Ability to send out daily Bully Pulpit emails to all of your Veretekk leads from one central location
You can find more information at our blog post about Veretekk Platinum Control Panel Features.

The second of the SEO management tools that we recommend is Market Samurai, which we believe to be the finest keyword and SEO research tool in the market. Market Samurai provides the following features:

• Market Samurai provides great keyword search functionality that allows deep digging into returned keywords and returning great long tail keyword phrases.
• Market Samurai provides useful keyword information such as:
  • Number of daily, weekly, monthly searches of the keyword
  • Traffic patterns on broad, phrase, and exact searches of the keyword
  • Adwords traffic, number of advertisers, click through rate, cost per click, and first position value
  • Competition data such as number of competing sites, and other websites with keywords in the page title or url
• Beyond the keyword functionality, Market Samurai provides other related keyword and SEO functionality:
  • SEO competition – Analyze the top ten positions in Google for the targeted keyword
  • Find high quality keyword relevant backlink opportunities
  • Research to find domain names with the keyword phrase
  • Find keyword relevant products to sell on your website
  • Find keyword relevant content to post on your website

Some of my readers may be asking - is that it, is that the complete list of SEO management tools that are required? And the answer is yes, that is all that is required. I will admit that there is one other keyword tool that I use, primarily as a competitive analysis tool called SEMRush, which provides the unique ability to "look inside" other websites to see which keywords they have organic rank, how much organic search engine that provides and other very useful information. And although SEMRush is not a required tool, it does provide a lot of value.

Having the proper SEO management tools is key to internet marketing success. Decide to "play with the big boys" and level the playing field by having the tools you need compete.

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5. Veretekk Platinum Control Panel
Veretekk Platinum Control Panel

There is no doubt that internet marketing for small business is very difficult and expensive. These businesses actually need internet marketing more than bigger companies who can rely on their brand identity for website traffic. Small businesses have to rely almost exclusively on search engine marketing to drive traffic to their website.

Good internet marketing tools are required for search engine success. If these tools cost thousands of dollars and are difficult to use, small business owners will not make the investment. They want inexpensive, proven and simple-to-use solutions that automate the SEO process and get the desired results they want to achieve.

That is the essence of the Veretekk platinum control panel - a broad internet marketing solution that drives top positions in the search engines. It is not an automatic, push button tool that magically makes things happen but it does provide the best platform for search engine marketing. It is very simple - use the Veretekk platinum control panel as it is designed and you will get good results from the search engines.

To learn more about the Veretekk platinum control panel please contact us and we will respond within twenty-four hours with more information on how this internet marketing tool can help you find success.

Ron Blackwelder
Carolina SEO Services
ron.blackwelder@carolinaseoservices.com
Office - 704-257-6905
Mobile - 704-562-2968


Charlotte SEO | Outsource SEO Services | NC SEO



6. Search Engine Marketing Consulting
Search Engine Marketing Consulting

Our search engine marketing consulting services can cover many different items related to marketing your online business - search engine optimization, pay per click, social media, and much more. Every client is different in their online strategy, their budget and their comfort level with online marketing.

In our experience, business owners are comfortable discussing topics regarding "search engine marketing" or "internet marketing", but not so comfortable with terms like "SEO" or "search engine optimization". While all of these topics are very closely defined with each other and are interchangeable in discussions, clients react very differently.

For most non-technical people, the term "search engine optimization" sounds very technical, very cold and very non-personal. When we talk about SEO with our clients we see their eyes glaze over with terminology that is completely foreign to them - backlinks, anchor text, SEO competition, keyword effectiveness index, etc. It sounds so sterile and many business owners (who do not want to get involved in something they do not understand) cannot relate to how SEO works. So in many cases it gets pushed off to a technical guy to fix the "SEO issue" and does not get the business support that it requires.

A different approach is to concentrate effort on a "search engine marketing" strategy. We have found that many more people understand the concept of marketing more than they do of optimization. Marketing is a warm word and it conjures up images of personal relationships with clients that are happy to find your business. Marketing projects typically get buy-in from business management which helps make the project results much more effective.

Our search engine marketing consulting services provide business owners with a road map to make their online business more effective. While there are definitely some technical aspects to the internet marketing process, we take more of a marketing focus on the following project objectives:

• Understand current environment - The first step is to understand your current online environment and we do that with an SEO audit to learn more about your website, the keywords that you are targeting and the search engine positions you have for those keywords. In addition, during the audit we examine the meta tags and other technical aspects of your website to determine the SEO configurations that are currently in place.
• What does the customer want to accomplish - Sadly, most business owners do not have a goal for their website except they want to get more traffic. But we encourage business owners to think beyond the traffic - do they want an ecommerce site for clients to purchase products, do they want their website to be an authority information portal, what do they want their to customer experience while on the website, etc.
• What type of budget is available - As with most projects, we understand that our clients want the best value for their marketing investment. We typically can find the right mix of internet marketing services to fit the requirements they want us to deliver for the money they want to spend.
• What level of client resources will be participating - One way to decrease costs and increase speed of getting a website internet marketing plan in place is the level of client resources that can be made available for the project. In this role, we provide search engine marketing consulting services to guide the project and the tasks that need to be completed.
Every client has different requirements, has a different budget and has different goals they want to achieve.

To learn more about our search engine marketing consulting and SEO services that we provide, please click on this SEO survey link and we will contact you within twenty-four hours.

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7. Charlotte Internet Marketing Company
Charlotte Internet Marketing Company

There are multiple SEO companies in the Charlotte metro area, but there is only one Charlotte SEO firm that provides SEO services in the manner that we do. The key difference in our delivery is that we only do SEO - we do not develop websites, we do not provide custom development or anything else.

There are thousands (maybe even emillions) of beautiful websites on the internet that get no search engine traffic. And there are thousands of not-so-beautiful websites that get lots of traffic. So we encourage our clients that their website is probably not the issue and instead of investing in a new shiny website, they should instead make an investment into their internet marketing strategy.

And that is what we provide, a broad range of internet marketing services for clients that want to improve their visibility in the search engines.

If you are interested in learning more about our SEO services, please complete this SEO survey and we will contact you within twenty-four hours.

Ron Blackwelder
Carolina SEO Services
ron.blackwelder@carolinaseoservices.com
Office - 704-257-6905
Mobile - 704-562-2968


Charlotte SEO | SEO Competitor Analysis | NC SEO

 



8. Targeted Internet Marketing Strategy
Targeted Internet Marketing Strategy

There has never been a more exciting time to be involved with internet marketing no matter what type of online business you operate. More and more people are starting with the internet when they are looking for information or products so the traffic volumes are higher than ever. On top of that, the technology has grown by leaps and bounds making it easy to put up a website with ease.

The hardest part for most internet marketers is getting their website "found" in the search engines. Ranking above the competition takes a lot of hard work but more importantly, it also requires detailed knowledge of search engine marketing works. And most internet marketers have no clue how to get their sites indexed and ranked in the search engines.

Perhaps the most important step is the first step - market research. Internet marketers need to be able identify their prospects, the search terms their customers use for their products, who are their competitors, how difficult will it be to capture top search engine positions, and many other questions related to building a targeted internet marketing strategy.

If you are interested in learning more about our SEO services, please complete this SEO survey and we will contact you within twenty-four hours.

Ron Blackwelder
Carolina SEO Services
ron.blackwelder@carolinaseoservices.com
Office - 704-257-6905
Mobile - 704-562-2968


Charlotte SEO | SEO Competitor Analysis | NC SEO

 



9. SEO Competitor Analysis


Part of any SEO implementation should be a thorough SEO competitor analysis to understand the landscape of the market you want to approach and the keywords you want to target. There could literally be hundreds if not thousands of websites going after the same market that you are so it comes down to, who has the better optimized website. And to beat your competition for having the best optimized website you have to understand what your competitors are doing with their website.

SEO competitor analysis can mean many things to many people, but there is fundamental competitive information that should always be considered:

• What keywords is your competition targeting - This can easily be discovered by looking at the source code of their website or pages and viewing the meta title, description and keyword tags. Now of course this does not always work because there are some a) very mis-informed internet marketers who think these meta tags are not important and b) very unknowledgeable internet marketers who do not understand SEO enough to understand what needs to be done to rank high in the search engines.
• What other unintended keywords are they getting organic search results - Most websites rank for keyword terms they never intended because their on-page content sometimes is enough to rank higher than other pages. The best method I have found to find organic keywords for a competition site is a product called SEMRush that allows you to peek inside of a competitors site to see keywords that they rank in top twenty positions in Google. This data is very beneficial for two reasons: a) better understand how your competition ranks in the search engines and b) new ideas for keywords that you should be targeting.
• How many backlinks have your competition obtained - This can be somewhat difficult to find although there are several tools that allow high level analysis. I use the free version of Majestic SEO but I question how accurate it is because the numbers sometimes bounce up and down, but overall it provides a good indication of the how many backlinks a site has obtained.
• Where do those back links come from for a competitors website - This is even more difficult to find, but the best tool I have found is Market Samurai (which is ironically better known as the best keyword mining tool). The SEO Competition module in Market Samurai provides the websites that hold the top 10 positions in Google for a specific keyword. You can then drill into the page rank and anchor text analysis where you can find detailed information for the top 1000 links for a website - the back link URL, the back link anchor text, the back link page rank, and more. This is very useful competitive information to have and has another great benefit - you can also use this information to find new places to create a backlink to your website.
• What type of content have they created - Viewing your competitors' websites can be quite enlightening because you can quickly see if they understand the subject and provide enough detail for the reader or if they are just putting up spammy websites. It also provides a glimpse into how well they understand SEO because you can analyze their back internal linking strategy.
• Are they precisely targeting the same market as you - This can have a big differnece on your competitive SEO strategy. If there a lot of competitors going after the exact same market, then your SEO strategy will have to be "crisper" than the competition. It might be that they are going after a similar market and just getting the beneficiary of collateral page ranking because no other pages have been optimized. That is where opportunity lies.
Part of every SEO process that we manage with our clients is doing a competitor website analysis for the top ten competing sites. This allows us to design a targeted internet marketing strategy that finds where we can get competitive advantage in the search engines. The result is higher search engine placement for the keywords you want to target.

To learn more about our SEO competitor analysis process and the SEO services that we provide, please click on this SEO survey link and we will contact you within twenty-four hours.

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10. Targeted Internet Marketing
Targeted Internet Marketing

Much is made about search engine optimization being the best method of getting high volume search engine traffic. But companies who see SEO as only a way to get higher search engine placement are missing the point. There is much more than just high rankings, it is also about identifying your company's online presence that will build your online visibility.

Perhaps using the term SEO is not the right approach when discussing internet marketing, because SEO has such a technical tone to it that makes some people feel uncomfortable. Business owners are looking for solutions to their business problems, and they never invest in something that they do not understand. Our experience with SEO is that the majority of people are confused about search engine optimization and do not understand what it does or how it works - and therein lies the difficulty of getting business owners to buy an SEO project.

For that reason, when there is an "SEO" project in the budget, the implementation typically gets pushed over to the technical geeks and treated as a technical project - meaning that it never gains the strategic support it deserves for the value that it can provide.

On the other hand, viewing the same issue as "targeted internet marketing" is much easier for business owners to understand because intuitively they see the value of branding their business around keyword phrases that describe what they offer. In this light internet marketing is perceived to have strategic value and gets treated as a strategic project with senior management involvement.

There are definitely technical aspects to internet marketing but from a pure business impact, there is much more value to see this as a "marketing opportunity" instead of a "technical issue" that needs to get fixed.

So when your company is considering doing an SEO project or doing targeted internet marketing, there is a subtle difference in words which can make a big impact on the perceived value of the overall project.

To learn more about the targeted internet marketing and SEO services that we provide, please click on this SEO survey link and we will contact you within twenty-four hours.

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11. North Carolina Internet Marketing
North Carolina Internet Marketing

Carolina SEO Services provides North Carolina internet marketing for small and medium businesses in Charlotte, Lake Norman and across North and South Carolina. We provide a robust list of SEO services including the following:

• keyword research
• keyword competitive analysis
• competitive back links analysis
• competitive anchor text analysis
• various back link building methods
• search engine submissions
• website directory submissions
• content syndication - articles, blog posts, etc.
• classified ads submissions
• Web 2.0 page creation
• press release creation and submission
• content creation
• social media bookmarking
• blog installation
• SEO analytics
• local search optimization
• Google places optimization
• ... and much more
If you are a small-to-medium business and you have a website, you need our internet marketing services. Consider the following internet marketing facts:
• There are well over 10 billion searches made using Google in the United States alone, and that number is rapidly growing each year
• 86% of Americans say they research a product or service online before pursuing the purchase locally
• 91% of local searches will convert into a sale. Local consumers searching online are ready to engage, ou already have a prequalified, hot lead when they find your website
• Google accounts for a massive 78% of online searches, with the remaining 22% split among Yahoo, Bing (MSN), and Ask.com
• 95.8% of click-through’s occur on the first page of search results, therefore your business desperately needs to be on that first page
So if you have not invested into your online marketing strategy, you are really missing the boat.

Contact us to learn more about our North Carolina internet marketing services. To get more information, please complete the SEO Survey.

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Charlotte SEO	NC Internet Marketing	NC SEO



12. Higher Search Engine Placement


Higher search engine placement - every internet marketer with a website wants to achieve that goal. Unfortunately, most have no clue about how to make it happen.

Whether it is a small-to-medium business, or an individual internet marketer there are too many instances of beautiful websites that are collected dust and getting no traffic. In fact, the majority of websites get no meaningful daily website traffic and our definition of meaningful is simple - that there is enough traffic to make the website a profitable venture.

Internet techies talk about search engine optimization and click through rates and other technical jargon. This only confuses the issue even further for most small business owners because all they want is more traffic from new prospects who want to buy their products or services. They could care less about the technical aspects of SEO that the so called experts get caught up with, these business owners just want results from higher search engine placement.

We try to make the process of getting higher search engine placement simpler and easier to understand. While there are definitely some technical aspects to what we do, in our opinion SEO is more about a marketing "opportunity" instead of a technical "issue".

Let's make this simple to understand. An integral part of the SEO process is keyword research and it provides the foundation of the rest of the SEO implementation. Understanding which keywords to select is a learned skill that only comes from numerous SEO projects. SEO keyword research is part technical, part marketing and part intuition. But a major part of the selection process is finding keywords that describe your business, the industry you serve and the products / services that you provide and these are the keyword phrases that become a key part of your online and offline marketing strategy.

Higher search engine placement comes from understanding which methods of SEO generate the best results and then following the repetitive process as follows:

• market research - We start every project with a research of competitors in your industry to assess their online positions. This research provides us with a glimpse of the difficulty or ease that getting top rankings will be, and will also provide some early insight into potential keywords to target.
• keyword research - There are multiple phases to keyword research: a) seed keyword exploration, b) longtail keyword digging and 3) ongoing maintenance. The fact is simple - keyword research is the foundation of everything else that is done with the SEO project. It is very important that this part of the project is done correctly, and then just as important to continue keyword research on an ongoing basis to stay aligned with current search trends.
• create content - It has been said many times but, to get higher search engine placement rankings, content is king. There is onpage content and there is off-page content and they are both very important for their own respective reasons. The on page content is to keep a steady stream of fresh, new content on your website so the the search engines keep coming back. And the reason of off page content is ...

• build backlinks - The off page content is used in various places - article directories, web 2.0 properties, social bookmarking sites, web directories, etc. - for building links back to your website using the targeted keywords as the anchor text for the link that points back to the page you want ranked. Confused? It really is not that difficult once you understand how it works.
But what is difficult is the time and effort it takes to do the necessary work to gain higher search engine placement. If you do not have the knowledge, the time or the necessary tools then it is almost impossible. That is just some of the value we bring to the table.

If you would like to learn more about the SEO services that we provide, please complete this SEO survey an we will contact you within twenty-four hours.

Related posts:

1. Outsource SEO Services - Just about every company with a website needs to create more website traffic but most do not have any idea on what they need to do. Some companies rely on their website developer, some companies try to do the SEO themselves, and others look to outsource SEO services to a reputable search engine optimization ...
2. SEO Costs - How much SEO costs should be a concern for any company that is considering an SEO project. But the reality is that what SEO costs is probably a lot less expensive that what it costs not to do SEO. Let me explain … Let’s say that you are my buddy John who owns a heavy equipment sales rep firm where the average sale might be $3000 with good profit ...
3. Lake Norman SEO - Carolina SEO Services is located in the beautiful Lake Norman area of Charlotte, NC. This area is home to numerous small-to-medium sized companies which could benefit from the SEO services that we provide. Most small businesses have a website that was put up and then basically forgotten. In many cases these websites never had any SEO "done" on ...
4. Internet Marketing Charlotte - If your business is trying to grow an online presence, you need an SEO and internet marketing strategy. There are a few reasons for this but the primary one is that your competitors probably are marketing online and unless you also participate you are going to be left behind. The internet today is the ...

Charlotte SEO	Tracking Keywords	NC SEO



13. Charlotte SEO Company


Charlotte SEO Company

Caronlina SEO Services is a Charlotte SEO company located in the beautiful Lake Norman area and provides services to small and medium business across North Carolina and South Carolina. We have many years of SEO experience and access to the best SEO tools that will help us analyze, research, implement and report on the SEO status of your website.

While you will find other Charlotte SEO companies, very few take the same approach that we do - our only focus is SEO and internet marketing. We do not design websites, we do not create social media pages, we do not offer application development, we do not provide hosting, etc. And there is a reason we take this approach,

Search engine optimization is a very misunderstood concept. Even people that use Google or other search engines every single day do not understand why certain links show up at the top. Some probably believe that the search engines are ranmking each page individually on who offers the best product or service.

Very few people understand that achieving top search engine positions is something that can be managed, or manipulated by understanding Google ranking factors and following a standard SEO process. This process is not difficult to to, it just takes a lot of hard work and consistent effort.

If you are interested in learning more about our top SEO services, please complete this SEO survey and we will contact you within twenty-four hours.

Ron Blackwelder
Carolina SEO Services
Charlotte NC SEO
ron.blackwelder@carolinaseoservices.com
Office - 704-257-6905
Mobile - 704-562-2968


14. Outsource SEO Services


Just about every company with a website needs to create more website traffic but most do not have any idea on what they need to do. Some companies rely on their website developer, some companies try to do the SEO themself, and others look to outsource SEO services to a reputable search engine optimization firm. The benefits of outsourcing SEO are many and we will discuss some of them later in this article.

The traditional view of SEO is that it is a technical issue and should be turned over to and managed by a technical staff. Nothing could be further from the truth as SEO is much more of a marketing issue than it is a technical issue. Yes there are some technical aspects that need to be managed, but search engine optimization is all about branding your website for the keyword terms that your potential clients are searching to find your website.

That is one of the biggest misconceptions of SEO that we try to clear up for our clients. Some of these companies spend thousands of dollars per year on magazine ads, placement in buyer guides and other advertising mediums for their specific industry. But when we discuss their website all we get is a big groan that the only visitors they get to their website are from people that already know who they are and what they offer.

In these cases, whatever they spent for the website has been wasted money - and some of them invested quite a lot of money. For a fraction of what they spend on some of their other advertising programs they could outsource SEO services and get much more value.

So why should you consider contacting us to outsource SEO services for your website? Here are a few reasons:

• time - The fact is, most companies do not have knowledgeable SEO resources on their staff. And even if there is, those resources are probably already busy with other duties. But in most cases the time and cost to get someone up to speed to do SEO is not worth the effort when it is possible to outsource SEO services to trained professionals.
• knowledge - SEO is a learned skill and the required knowledge is typically acquired over a period of time and going through a number of SEO projects. There are no shortcuts to SEO and it simply takes time to get the knowledge.
• tools - As with any discipline, having the right tools is necessary to complete all the tasks. For SEO, that means having access to the right software tools for the research, analysis and implementation of an effective SEO strategy.
• resources - SEO is a time and labor intensive process and can take multiple resources to complete all the tasks, especially for new SEO'ers that may not have the automated tools or acquired knowledge.
Outsourcing SEO services resolve all of these issues because professional search engine consultants who understand Google ranking factors have all of the necessary items listed above. Hiring the right SEO consultant assures that the project gets started correctly and has an overall higher potential level of success.

One other thing to consider as you decide whether it is beneficial to outsource SEO services is the concept of "time is money". Every delay of getting to the top of the search engines means you are losing visitors to your website which could mean that you are losing sales and profits.

If you would like to learn more about the SEO services that we provide, please complete this SEO survey.

Related posts:

1. SEO Costs - How much SEO costs should be a concern for any company that is considering an SEO project. But the reality is that what SEO costs is probably a lot less expensive that what it costs not to do SEO. Let me explain … Let’s say that you are my buddy John who owns a heavy equipment sales rep firm where the average sale might be $3000 with good profit ...
2. Lake Norman SEO - Carolina SEO Services is located in the beautiful Lake Norman area of Charlotte, NC. This area is home to numerous small-to-medium sized companies which could benefit from the SEO services that we provide. Most small businesses have a website that was put up and then basically forgotten. In many cases these websites never had any SEO "done" on ...
3. Internet Marketing Charlotte - If your business is trying to grow an online presence, you need an SEO and internet marketing strategy. There are a few reasons for this but the primary one is that your competitors probably are marketing online and unless you also participate you are going to be left behind. The internet today is the ...
4. Competitor Website Analysis - Serious internet marketers who want to rank higher in the search engines do competitor website analysis to understand what is involved to take those higher positions from their competitors for the keywords that they want to target. There are two fundamental questions about a competitor website analysis ...

Charlotte SEO	North Carolina SEO	NC SEO



15. Lake Norman SEO Company
Lake Norman SEO Company

We are blessed in the Lake Norman area to have many thriving small-to-medium businesses that service a broad range of different industries - everything from NASCAR, to banking, to high technology, to manufacturing and more. Until the economic crisis of 2008 hit, the Lake Norman area was on a blistering growth pace as there were many new-growth companies and also many companies moving their operations to the area.

In the past three years the rate of growth has slowed of course, just as it has in many other areas of the country. Now that the growth rate has slowed these companies are seeking new methods to grow their business back to the level it was in the boom days. Most have realized that they need to find a new group of customers to meet that objective.

To find new customers means that they probably will have to move in an uncomfortable direction to market themselves in places where they have never marketed. In other words they will be committing time, resources and money to establish an identity in new industries or new markets which can take months or years using traditional methods.

And that leads to a natural discussion about SEO because a properly executed internet marketing strategy is the most cost effective way to go after new markets.

We are a Lake Norman SEO company based in Denver, NC and serve the greater Charlotte and western North Carolina area. We can provide an extensive list of SEO services including SEO keyword research, SEO competitive analysis and SEO linkbuilding, that will help your website gain higher notoriety on the internet and drive more organic search engine traffic to your website.

If you are interested in learning more about our top SEO services, please complete this SEO survey and we will contact you within twenty-four hours.

Ron Blackwelder
Carolina SEO Services
Charlotte NC SEO
ron.blackwelder@carolinaseoservices.com
Office - 704-257-6905
Mobile - 704-562-2968


16. SEO Costs


How much SEO costs should be a concern for any company that is considering an SEO project. But the reality is that what SEO costs is probably a lot less expensive that what it costs not to do SEO. Let me explain ...

Let's say that you are my buddy John who owns a heavy equipment sales rep firm where the average sale might be $3000 with good profit margins. They have a very successful 30+ year old business and have been doing business with the same customers for many years. But lately there is new competition from internet marketers selling the same products online and John is now starting to get squeezed out of some of the deals he used to always win.

SEO costs for his project exceeded $7500 over a five-month period and at first there was very little payback on the investment. Since we had to make radical changes to the URL structure in order to optimize every page for SEO, it took a while to start building page ranking for the new optimized pages. But pretty soon his investment starting paying off as his website traffic started picking up and he started making sales with the new ecommerce platform.

That is one story and there are many more just like it. SEO should be the primary focus for every company in the world. Traditional advertising methods do not provide the value they once did and as the old media dinosaurs continue to die off it will be even less so. The yellow pages of today is online and your company needs to be found online for the keywords you want to target.

The SEO costs can vary by project but for a comprehensive, full-scale SEO project, the costs will look something like this:

• month 1 / $2500 upfront - The first month is very time and labor intensive work with a lot of manual research and analysis. The overall scope of the project will be defined in this first phase.
• month 2 / $2000 upfront - The second month is where the SEO implementation begins and there will be much collaboration on strategy, content, etc.
• month 3 / $1500 upfront - Continued implementation of the SEO strategy, track and analyze results, etc.
• month 4 / $1000 upfront - Continued implementation of the SEO strategy, track and analyze results, etc.
• month 5 and onward / $500 per month - SEO maintenance plan
Depending on any number of factors, a good estimate for the SEO costs of a full-scale search engine optimization project is $7000 - $8000. For this investment, our SEO process should get your website first page positions for a number of your targeted keywords in the four to five month period of the SEO project. But as a disclaimer, there are no guarantees on results - SEO is much too volatile and the rules can change overnight (as it did recently with the Google Panda update). We do not guarantee results, period.

But what we will guarantee is that we will make best efforts to get the search engine results you want to accomplish for the best SEO costs that we can deliver. If you would like more information please complete this SEO survey and we will contact you within twenty-four hours.

Related posts:

1. Lake Norman SEO - Carolina SEO Services is located in the beautiful Lake Norman area of Charlotte, NC. This area is home to numerous small-to-medium sized companies which could benefit from the SEO services that we provide. Most small businesses have a website that was put up and then basically forgotten. In many cases these websites never had any SEO "done" on ...
2. Internet Marketing Charlotte - If your business is trying to grow an online presence, you need an SEO and internet marketing strategy. There are a few reasons for this but the primary one is that your competitors probably are marketing online and unless you also participate you are going to be left behind. The internet today is the ...
3. Competitor Website Analysis - Serious internet marketers who want to rank higher in the search engines do competitor website analysis to understand what is involved to take those higher positions from their competitors for the keywords that they want to target. There are two fundamental questions about a competitor website analysis ...
4. Check Google Ranking For Keywords - To check Google ranking for keywords on a consistent basis is simply staying in touch with your online business. Being able to track the progress of your efforts to achieve higher search engine rankings for your targeted keywords is one of those fundamental efforts of internet ...

Charlotte SEO	SEO Charlotte NC	NC SEO



17. Lake Norman SEO Services
Lake Norman SEO Services

One of the most famous things about Lake Norman is that the area is at the epicenter of NASCAR. Mooresville, NC which is one of five towns that border Lake Norman is known as "Race City USA". Many of the NASCAR drivers live on Lake Norman along with thousands of other people that are linked to NASCAR's sprawling business.

Because of NASCAR's presence here, there are hundreds of companies that offer products and services to the race industry. While the Lake Norman area has definitely suffered during the economic crisis, the race industry has somewhat sheltered a good part of the industrial base.

Along with NASCAR, Lake Norman is home to numerous small-to-medium companies across many industries - professional, medical, services, manufacturing, agricultural, mining and many others. And if form holds true from what we have seen, all these businesses have two things in common: 1) they have a website, and 2) their website does not get any search engine traffic.

We offer SEO services for small-to-medium business at Lake Norman and the surrounding areas. Our services are available as a standalone service or in a pre-packaged SEO bundle. We also provide SEO consultancy services for companies that want to do their own SEO but just need a little counseling.

If you would like to learn more about how SEO works, please complete this SEO survey.

Ron Blackwelder
Carolina SEO Services
Charlotte NC SEO
ron.blackwelder@carolinaseoservices.com
Office - 704-257-6905
Mobile - 704-562-2968



18. Charlotte Internet Marketing Company
Charlotte Internet Marketing Company

Charlotte has an abundance of information technology resources and this results in there being a good selection to choose from for a Charlotte internet marketing company. These companies span across delivering various solutions including website development, search engine optimization, email marketing, hosting and much more.

So depending on the types of services that you are seeking there could be various options to choose from. But one area that seems to be over-sold from a delivery standpoint is delivery of Charlotte SEO services because there are very few true search engine optimization companies in the Charlotte and surrounding areas.

Many of the different Charlotte internet marketing company providers state that they provide SEO services but in reality what they provide is one-off configuration of some basic files at the time the website is developed. And any good internet marketer understands that SEO is not a one-time event but rather a series of events over multiple months. And this is the big mistake that most companies make when agreeing to an SEO project with a company that really does not understand the SEO process.

A robust SEO plan consists of a number of isolated tasks that in combination form the basis of a good SEO strategy. For example, the following are individual steps of SEO that we suggest to our clients:

• Keyword research - This is the foundation of the SEO process, get it right and half the battle is won. Get it wrong and you will have a very difficult time in getting top search engine rankings.
• Competitive analysis - It is not enough just to select keywords that have good traffic, you must also understand the comepetition for those keywords and if it is possible to capture top search engine positions.
• Content - Creating good content and syndicating it across the internet is extremely important to getting good search engine rankings.
• Backlinks - Establishing a good SEO linkbuilding campaign ties everything together - your keywords, your content and competing for top positions. Back links critical to successful SEO.
We understand the Google ranking factors and what is involved in getting the Google positioning you want for your targeted keywords. If you would like to learn more about about the SEO services that we provide, please complete our SEO Survey and we will contact you within twenty-four hours.

Ron Blackwelder
Carolina SEO Services
Charlotte NC SEO
ron.blackwelder@carolinaseoservices.com
Office - 704-257-6905
Mobile - 704-562-2968



19. North Carolina SEO Services


North Carolina SEO Services

We provide a range of SEO services to small and medium businesses in Charlotte, NC and surrounding areas of North Carolina. Our range of SEO services can be purchase in a "a la carte" model or bundled together as an SEO package.

For example, some of clients may want us to provide SEO keyword research services, while others may want SEO linkbuilding services, and others may be interested in a more comprehensive range of SEO packages.

At Carolina SEO Services, we have the SEO knowledge and the SEO tools to get the top search engine positions for the keywords you want to target. If you would like additional information, please complete our SEO survey or contact us the information listed below.

Ron Blackwelder
Carolina SEO Services
Charlotte NC SEO
ron.blackwelder@carolinaseoservices.com
Office - 704-257-6905
Mobile - 704-562-2968



20. Charlotte SEO Company


Originally posted at: Charlotte SEO Company

There are good options to consider when selecting a Charlotte SEO company for SEO services with your company's website. While most of these SEO providers in Charlotte and surrounding areas also do webdesign, there are a few "pure" search engine optimization agencies. Carolina SEO Services is an example of a Charlotte SEO company that concentrates only on SEO.

Why is this important? Well, first of all doing SEO one-time when the website is developed is not nearly enough to achieve top search engine rankings. And that is what most website developers do when they design a new website. They put a few loosely-defined keywords in the meta tags, submit the site to the search engines and call that SEO.

Meanwhile, the unsuspecting website owner sits back and waits for traffic to come to their website. They wait days, weeks, and months and still there is no traffic. The website looks great and it has great content but the search engines do not even know it exists.

We see these types of stories all the time. In fact, the large majority of our clients fit this mold. The spent several thousand dollars for a new website 2-3 years ago and still are waiting for the traffic to come.

This illustrates the difference between a one-time SEO event when the website was created and an ongoing SEO campaign that basically never stops. The SEO process is a discipline of well established methods to promote your website to the search engines. Because it never stops, SEO is basically wash-rinse-repeat cycle of:

• keyword research and competitive analysis
• creating good, fresh keyword relevant content
• building back links across the internet
That is what we do. The internet is more competitive today that ever before, and there are more websites than ever that are competing for those same top 10 positions that you are. That is why a sustainable SEO campaign is necessary to achieve and maintain the top positions you want.

At Carolina SEO Services, we provide an extensive list of SEO services that are available "a la carte" or bundled together as a an SEO package. If you are looking for a Charlotte SEO company or would like to receive more information about our services, please complete the SEO Survey and we will contact you within twenty-four hours.

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1. Lake Norman SEO - Carolina SEO Services is located in the beautiful Lake Norman area of Charlotte, NC. This area is home to numerous small-to-medium sized companies which could benefit from the SEO services that we provide. Most small businesses have a website that was put up and then basically forgotten. In many cases these websites never had any SEO "done" on ...
2. Internet Marketing Charlotte - If your business is trying to grow an online presence, you need an SEO and internet marketing strategy. There are a few reasons for this but the primary one is that your competitors probably are marketing online and unless you also participate you are going to be left behind. The internet today is the ...
3. Competitor Website Analysis - Serious internet marketers who want to rank higher in the search engines do competitor website analysis to understand what is involved to take those higher positions from their competitors for the keywords that they want to target. There are two fundamental questions about a competitor website analysis ...
4. Check Google Ranking For Keywords - To check Google ranking for keywords on a consistent basis is simply staying in touch with your online business. Being able to track the progress of your efforts to achieve higher search engine rankings for your targeted keywords is one of those fundamental efforts of internet ...

Charlotte SEO	SEO Charlotte NC	NC SEO



21. Lake Norman SEO - Search Engine Optimization


Posted at: Lake Norman SEO

Carolina SEO Services is located in the beutiful Lake Norman area of Charlotte, NC. This area is home to numerous small-to-medium sized companies which could benefit from the SEO services that we provide.

Most small businesses have a website that was put up and then basically forgotten. In many cases these websites never had any SEO "done" on them. Likely, there has been no new content added and the websites are simply collecting cyber dust. And the business owners wonder why they are not getting any traffic.

One business owner recently told us that the only traffic to their website are from people that already know them. As we began to look into their website it was very obvious why. Web developers are great at developing at websites, but are not usually very good at implementing SEO. The result is too many websites that are sitting idly by with no organic traffic.

At Carolina SEO Services, we offer a range of SEO packages depending on the level of SEO services that are required for your business, including the following:

• keyword research
• keyword competitive analysis
• competitive back links analysis
• competitive anchor text analysis
• various back link building methods
• search engine submissions
• website directory submissions
• content syndication - articles, blog posts, etc.
• classified ads submissions
• Web 2.0 page creation
• press release creation and submission
• content creation
• social media bookmarking
• blog installation
• SEO analytics
• local search optimization
• Google places optimization
• ... and much more
These services are available in an a la carte mode or as part of a bundled solution. We will be happy to work with your company to design an SEO package for your specific needs.

To find out more about Lake Norman SEO or Charlotte SEO services, please complete this SEO survey.

22. SEO Charlotte NC


SEO in Charlotte NC offers some interesting opportunities. Doing a search in the search engines will return numerous results for companies that claim to provide SEO services in Charlotte. But let's dig a little deeper and look at these companies and the services they provide.

At first glance you will notice that many website development companies also have a page optimized on their website for SEO, and on that page, they talk about the SEO services that they provide when they deliver your new website. That should be the first red flag for you right there because SEO is not an event, it is a process. SEO is not "done" and then forgotten, it is a daily task that is tweaked on a regular basis on a consistent and continual basis.

What these website companies call SEO really is nothing more than some well-placed text in key areas of the website - the meta tags in the source code. These tags define the website when the search engines "spider" the website. While on the surface this sounds good that the website developers are including this, the reality is that placing arcane text in a few areas does not provide any SEO value at all.

To those who understand SEO, it is simple to tell if a website has been optimized for search engines. The reality is that most websites have not been optimized, which is good news if you are considering going through an optimization process, because doing so may provide an immediate boost in your online visibility.

Professional SEO companies follow a well defined and repeatable SEO process that delivers top search engine results on a consistent basis. The process is simple, but the work is hard because it is time and labor intensive. The process that we follow contains the following elements:

• keyword research - This is one of the most important components of the SEO process because it impacts so many other facets of the SEO strategy. Keyword research provides the keywords that are used for the website's key data elements - the title and meta tags of each individual page - and the basis of the keyword relevant content on those pages, along with being the text that is used for the anchor text for the backlinks. Keyword research is an area where the professional SEO agency is much different than a website developer because professional SEO consultants understand the value of having the right keywords. When we say extensive keyword research that is what we mean, the keyword research phase can take from two days to two weeks depending on the competitiveness of the client's market.
• competitive analysis - This is sometimes included in the keyword research discussion, but we feel it is necessary to isolate it as a separate step. Simply selecting keywords that have high traffic and low competing number of sites is not enough. To rank highly in the search engines, there must be a detailed understanding of which words you are able to get top ranking. Again, this is where the professional SEO consultant goes the extra step to make sure the keywords that are being targeted are capable of achieving first page ranking in the search engines.
• content strategy - For the most part, content is the responsibility of the client because of the intimate knowledge of the market that is served and products that are offered by the client. But we also get involved with the content strategy by making sure it is optimized correctly with the right keyword density and providing outbound links to other key pages on the website. Content is king and getting high search engine positions requires a lot of fresh, new content - both onsite and offsite. Examples of offsite content includes social networking websites,Web 2.0 properties, classified ads sites, article directory websites and much more.

• back link strategy program - The final nail in the coffin for successful SEO strategy is an effective SEO linkbuilding component. We have multiple methods of building high volumes of high quality backlinks which over time will ensure that your website achieves high rankings and keeps them because of the strong back link network. This step also brings the SEO process full circle back to the keywords and completes the loop of an SEO process for a single keyword. The next step is wash, rinse and repeat with the same keyword, or start the process all over again with a different keyword. In a real life scenario, there are actually multiple keywords that are being optimized at the same time but over time it is not unusual for there to be new keywords added to the mix.
Wwhen SEO services are required for your business, do not rely on someone who knows how to build websites. Make sure they really understand SEO and trust your SEO project to search engine consultants that understand the SEO fundamentals to help you improve your ranking in the search engines.

Related posts:

1. Internet Marketing Charlotte - If your business is trying to grow an online presence, you need an SEO and internet marketing strategy. There are a few reasons for this but the primary one is that your competitors probably are marketing online and unless you also participate you are going to be left behind. The internet today is the ...
2. Competitor Website Analysis - Serious internet marketers who want to rank higher in the search engines do competitor website analysis to understand what is involved to take those higher positions from their competitors for the keywords that they want to target. There are two fundamental questions about a competitor website analysis ...
3. Check Google Ranking For Keywords - To check Google ranking for keywords on a consistent basis is simply staying in touch with your online business. Being able to track the progress of your efforts to achieve higher search engine rankings for your targeted keywords is one of those fundamental efforts of internet ...
4. Keyword Research Software - Having the right keyword research software is fundamental to having success with SEO. Keywords are the foundation of a solid SEO campaign, and as it is often said, start with the right keywords and half the SEO battle is already won. Conversely, selecting the wrong keywords and you have almost guaranteed yourself failure ...

Charlotte SEO	SEO Charlotte NC	NC SEO



23. Charlotte Search Engine Optimization


Companies looking for Charlotte search engine optimization services will be surprised when they start doing a search for good, reputable SEO companies. At first glance it will appear that there are numerous SEO companies available to provide the SEO services you need for your online business.

But do a little exploring about the so-called SEO companies in Charlotte and the surrounding areas. The truth is very few of them really "do" SEO. Most of these companies offer a wide array of internet related services including website design, hosting, email marketing and SEO.

It is very appealing to consider an all-in-one proposal from a company that says they can do it all for you. Especially when they deliver a snazzy looking website that looks great you probably feel like they know what they are doing. Since the only part that you can see - the visual user interface - looks good, it is safe to assume that everything else they delivered is just as good. But it is the part that you cannot see - the SEO component - that should concern you.

Website design companies that create beautiful websites obviously understand that side of the business. But there are few website developers that put the same passion and emphasis on SEO as they do in the website design. More than likely, they know just enough about SEO to be dangerous.

The most important thing about SEO to consider, is that it is not a one-time event. SEO is actually a series of continuous events that are adhered to on a consistent basis. It is a wash-rinse-repeat cycle over and over again, for every single keyword you want to target. An SEO project can run anywhere from three months to twelve months or even more depending on how competitive the market. For us, SEO never stops as it is a daily event.

So if you have a beautiful website but are not getting any traffic chances are pretty strong that the SEO that was "done" on your website when it was created is not very good. And that is where we can help because we understand how search engines work and have the necessary SEO tools and knowledge to implement SEO projects for companies of all size.

To learn more please complete the SEO Survey.

Related posts:

1. Competitor Website Analysis - Serious internet marketers who want to rank higher in the search engines do competitor website analysis to understand what is involved to take those higher positions from their competitors for the keywords that they want to target. There are two fundamental questions about a competitor website analysis ...
2. Check Google Ranking For Keywords - To check Google ranking for keywords on a consistent basis is simply staying in touch with your online business. Being able to track the progress of your efforts to achieve higher search engine rankings for your targeted keywords is one of those fundamental efforts of internet ...
3. Keyword Research Software - Having the right keyword research software is fundamental to having success with SEO. Keywords are the foundation of a solid SEO campaign, and as it is often said, start with the right keywords and half the SEO battle is already won. Conversely, selecting the wrong keywords and you have almost guaranteed yourself failure ...
4. Google Ranking Factors - With the recent Google Panda update, there is a lot of confusion over the current Google ranking factors and where you should concentrate your SEO investment. After doing much research from some of the most reputable SEO providers in the industry, I have come to the conclusion that there are give major Google ranking ...

Charlotte SEO	Charlotte Search Engine Optimization	NC SEO



24. How SEO Works
SEO is very simple when it is done correctly. Most internet marketers try to make it harder than it has to be, but consistently following a standard SEO process will deliver the results you want to achieve.

We define the SEO process as follows:

• Keyword research - SEO starts with the keywords, get this step right and you have won half the battle. On the other hand, selecting the wrong keywords and you will never sniff the front page of Google. It is very important to have the right keyword research software to properly analyze keyword phrases that you may want to target. There are various keyword tools are available, each of which provide their own unique method of keyword analysis and the results they return.
• Competitive research - In the first step a potential target list of keywords are generated, but that is not enough. For every keyword term you want to target you must understand how easy or how difficult it will be to get high rankings. There are Google ranking factors that you may not be able to compete against - like the competitor's domain age, page rank, etc. - but there are others where you can. The goal with competitive research is to find those keyword phrase where you can "out optimize" your page for the target keyword.
• Create content - Content is king on the internet and the more you create the better your search engine rankings will be. Content needs to be completed across the spectrum of the internet for best success - your website or blog, social bookmarking websites, Web 2.0 properties, blog and article directories, SEO directories, classified ads sites, and more. To improve Google positioning, write fresh new content on a consistent basis with the goal of posting new content daily at one or more of your content sites. The fresh content both onsite at your main website and offsite at other web properties will keep the search engine spiders lurking at your website.
• Building backlinks - Perhaps the most important of all phases of the SEO process is an SEO linkbuilding strategy. Google has openly stated that the number one ranking factor in the search engines is the number of other websites linking back to your website. There are numerous methods of building backlinks, including the off page content items listed above. The important thing is to use the targeted keyword you want to rank for on that specific page as the anchor text for the incoming link.

SEO is extremely important to get right because it can be the difference between business success and business failure. Gaining higher search engine rankings through a better SEO strategy provides a competitive edge for your business.

Ron Blackwelder
Carolina SEO Services
ron.blackwelder@carolinaseoservices.com
Office - 704-257-6905


Charlotte SEO	Website Marketing Plan	Tracking Keywords	NC SEO



25. Charlotte SEO


The Charlotte SEO market is a thriving and vigorous market with a strong business community in need of services provided by a well stocked group of SEO companies.

One interesting component of the Charlotte SEO market though is that most of the SEO companies in Charlotte actually do not practice SEO at all. In fact, most Charlotte SEO companies are web design companies that also provide a few SEO services on the side.

What that means is that the "SEO services on the side" might include having a few token meta tags placed in the website and maybe a few other obligatory SEO steps that makes it sound like you are getting something for your money. Unfortunately, quite the opposite is probably true.

At Carolina SEO Services, we understand the SEO fundamentals and provide a braod array of SEO services. Utilizing the best SEO technology on the internet provides us with competitive advantage and allows us to deliver top search engine results for our clients.

One area of the Charlotte SEO market that we feel is under-served is the small business market. That is why we focus our efforts on delivering SEO for small companies that want to grow their online visibility.

To find our more about our SEO services, please complete this SEO Survey.



26. SEO Fundamentals


To have success with an SEO project, there are certain SEO fundamentals that need to be followed. These SEO fundamentals assure that the SEO process is followed correctly and that the project stays on track by executing the key elements that lead to success, over and over again. So what are the SEO fundamentals that are so critical to achieving higher page ranking?

We break these fundamentals down into three key areas as documented below:

1. Targeted keywords - Several key elements are important here, and the selection of targeted keywords as the starting point is the foundation of the SEO strategy. Our article on What Are SEO Keywords describes the types of keywords to target, but the following are all very important to consider in the selection process of choosing keywords to build an online marketing strategy around:
• The keywords must be 'germane' to the business and must fit the overall marketing strategy
• The keywords must drive a substantial amount of traffic to make it worth the effort that is involved in optimizing web pages for those targeted keywords
• The keywords should have a low competition so that high search engine rankings on those keywords can be achieved to gain visibility in the search engines
2. Create content - Search engines love fresh, new and unique content and the general rule is that the more keyword relevant content, the better. This content can come in many forms and can be placed in multiple places. Most new content should start with a blog or website on a daily basis if possible. Besides getting positive results from the search engines, a loyal following of readers will be developed who come back often to read new articles that have been posted.
3. Build high quality back links - Building a consistent flow of high quality, keyword relevant backlinks will directly result in better search engines rankings. Google has openly stated that the quantity and quality of back links are the number one factor when determining how pages rank in the search engines. The following are some examples of the steps that can be taken to build high quality backlinks on a consistent basis:
• Article submissions - There are multiple article submission sites available to submit articles. This is one of the oldest and most effective method of building back links, because well-written articles get wide syndication across multiple article directories and personal blogs that decide to re-publish your article.
• Web directory submissions - Another effective back link strategy is making manual submissions to web directories. Typically this is a manual process and takes weeks or months for the submissions to actually post your links, but it is well worth the time it takes to do the submissions. Web directories typically have high Alexa rankings from aged domains - two key factors in determining the value of the back link. Combined with targeted keywords as anchor text and website directories are a good method of building backlinks
• Social bookmarking submissions - There are a number of social bookmark websites that accept content submissions. Social bookmarking sites have a two fold affect on a website: a) they can drive additional traffic to your website and b) they are a very effective back link building strategy. The search engines love links from these social bookmarking sites and this should be a key part of any back link building strategy.
• Forum posting - A very good, low-tech, old fashioned method of building back links is by posting in forums. There are three reasons to use forum posting for building backlinks and traffic to your website: a) the forum websites typically provide links from high value websites, b) the back links come from keyword relevant websites, and 3) forum readers will click through the links to to create website traffic.
• Blog comment posting - Another low-tech method of building back links is to do manual comment posting in other people's blogs. This is very beneficial because of the ability to create keyword relevant anchor text.
Being fundamentally sound with an SEO strategy is not a very glamorous exercise, in fact it is hard and tedious work. Making sure that these key steps are followed takes consistent, diligent effort on a daily, weekly and monthly basis. But the result of consistent implementation of SEO fundamentals will lay the foundation of a strong performing website that continues to increase website ranking on Google. And because it is completed by using the right methods of SEO, it will be more difficult for other websites to take top positions for the keywords that have been targeted.

That is the value that Carolina SEO Services can provide to your business. We understand the SEO fundamentals and will use the SEO tools that we have at our disposal and the knowledge that we have acquired to help get top positions for your website.

Related posts:

1. SEO In Marketing - The role of SEO in marketing is becoming increasingly more important. The traditional forms of advertising – newspaper, magazine, radio, yellow pages, etc. – are becoming less effective as the digital age continues to make further entrenchments in to old, established business practices. The internet today is the yellow pages of yesterday. ...
2. High Search Engine Positioning - This is the goal of every online marketer, to get high search engine positioning for their targeted keywords. There are numerous articles in this blog that explain the process in detail about how to get high search engine positioning, but in this article we will examine what that will mean to your ...
3. SEO For Small Companies - A common question we hear is, what about SEO for small companies, is it necessary? And my response is very simple – not only is it necessary, it is critical. The internet is the one level playing field left for small companies and they should do everything possible to leverage that opportunity to complete fairly against ...

Charlotte SEO	SEO Consultancy Services	NC SEO



27. Competitor Website Analysis


Serious internet marketers who want to rank higher in the search engines do competitor website analysis to understand what is involved to take those higher positions from their competitors for the keywords that they want to target. There are two fundamental questions about a competitor website analysis, as follows:

1. Why is a competitor website analysis important?
2. How do you do a competitor website analysis?
If you are like most internet marketers, you are trying to get on the first page of Google and more than likely, trying to get into the top 3-4 positions for your targeted keywords. To accomplish this feat, you need to understand why the websites ahead of you are ranking so high and what can you do to claim those higher positions.

There are many factors why other websites may be ranking high, and the following is a guideline of what you need to understand when doing a competitor website analysis:

• domain age - there is no doubt that aged domains have an advantage in the search engines; that just means you have to do a better job than the competitive websites do in other areas, such as doing a better job of optimizing every page of your website
• page rank - similar to domain age, the page rank is a differentiator for high search engine rankings, and when everything else is equal, aged domains with high page rank are going to win; again, you have do a better job in other areas of website optimization
• keyword relevance - the on page factors are still very important; make sure your target page is keyword relevant with the keyword in the page title, meta description and keyword tags, header tags and content; help the search engines understand that this particular page is all about the specific keyword you are targeting; out optimize your competition for the keyword you want to target
• backlinks - this is another area you can influence, by building as many backlinks as possible to the target page; the back links should come from a variety of websites with different ages and page ranks; do not forget the golden rule of backlinks - it's not just about high quality back links, and it's not just about the quantity of backlinks - work on getting both quality and quantity
Now the question many of you will have is how do you get this information? The fact is, to manually assemble all of this data for the top 10 ranking websites would be very time and labor intensive. We use use two particular tools when doing a competitor website analysis:
• Market Samurai - this product provides a ton of functionality for internet marketers; best known as a leading keyword research tool, Market Samurai provides s significant functionality to help analyze the top 10 ranking websites in Google; so at a glimpse, Market Samurai provides a summary analysis that highlight why these websites have better Google positioning and where there are opportunities to improve your own search engine positions

• SEMRush - this product is also commonly know as a keyword tool which it does very well; I love SEMRush because it provides a glimpse inside the competitors' websites and provides key information such as: keyword phrases they have organic search positions, the monthly traffic those keywords provide, competing websites for those ranking keywords, and much more
Using these two tools, you will be able to do a deep drill analysis to understand how easy or difficult it will be to rank high for your targeted keywords. This is not a one-time exercise because there are others that are also looking to take those same ranking positions that you are working so hard to capture.

That is why it is so important to invest in the tools you need to run your online business - in this case doing a competitor website analysis - or to use our resources to provide those services for you.

Related posts:

1. Keyword Search Popularity - Selecting the right keywords for your website can often be a difficult process unless you have access to tools that provide keyword search popularity statistics. Having data on how often a keyword phrase is searched in the search engines provides the information to understand whether the ...
2. Check Google Ranking For Keywords - To check Google ranking for keywords on a consistent basis is simply staying in touch with your online business. Being able to track the progress of your efforts to achieve higher search engine rankings for your targeted keywords is one of those fundamental efforts of internet ...
3. Keyword Research Software - Having the right keyword research software is fundamental to having success with SEO. Keywords are the foundation of a solid SEO campaign, and as it is often said, start with the right keywords and half the SEO battle is already won. Conversely, selecting the wrong keywords and you have almost guaranteed yourself failure ...
4. Google Ranking Factors - With the recent Google Panda update, there is a lot of confusion over the current Google ranking factors and where you should concentrate your SEO investment. After doing much research from some of the most reputable SEO providers in the industry, I have come to the conclusion that there are give major Google ranking ...

Charlotte SEO	Tracking Keywords	SEO Consultancy Services	NC SEO



28. Keyword Search Popularity


Selecting the right keywords for your website can often be a difficult process unless you have access to tools that provide keyword search popularity statistics. Having data on how often a keyword phrase is searched in the search engines provides the information to understand whether the search term is worth pursuing.

There are multiple internet marketing tools available that provide this information, both in free and paid options. As with anything else, you get what you pay for and while the free tools provide good high level information, they do not provide the ability to drill down and get the detailed data to make really good, informed decisions.

For free products, it is really difficult to beat the Google Keywords Tool. This utility is very useful for generating large lists of related keywords very quickly. You start with a seed keyword (or keywords) and the Google keyword tool will return up to 800 related keywords. Along with the related keywords, it provides useful information about the keywords, including:

• Competition - a high/medium/low description for the number of websites that have this keyword term mentioned on their website
• Global monthly searches - the 12-month average for global searches in Google for keyword match type you select (broad, phrase, exact)
• Local monthly searches - the 12-month average for country-specific searches in Google for keyword match type you select (broad, phrase, exact)
• Cost per click - the approximation of what it would cost to get first level position in the paid searches
• Local search trends - monthly, graphical representation of the keyword search popularity of the specific keyword term
• Other relevant search phrase popularity data
This data is very helpful when doing initial keyword research for the keyword phrases that you are considering. The problem with the Google keyword tool though is that it a) does not provide any additional information than what is listed, b) provides no way to drill down further into the keywords that it returns, and c) does not provide any real analysis tools to compare possible 'good' keywords. In other words, how does 'good keyword a' stack up against good keywords b, c, d, e, f, etc.

And that brings us to our favorite product that we use for keyword search popularity research - Market Samurai, which we believe is the best SEO keywords tool available on the internet. Market Samurai provides the same information as listed above for the Google keyword tool, but does it in much more detail and in a better presentation layer that we believe makes it much more useful.

The following are the key benefits that we believe make Market Samurai the best:

• It pulls search data directly from Google, which is fresh and up-to-date at the time of the search
• There are many options to select for viewing the data - daily, weekly or monthly totals; broad, phrase or match searches; pre-defined filters that you can modify; and much more
• The data is presented in a tabular form similar to an Excel spreadsheet which is very user friendly
• The data can be sorted, you can exclude certain keywords, you can include only certain keywords, etc. - in other words, you can view the data just about anyway possible
• Market Samurai provides detailed keyword data that is useful in both SEO and pay per click campaigns
And that is just the keyword tool part of Market Samurai. Beyond being the best keyword search popularity tool, this product provides other exception functionality:
• SEO Competition - at a glimpse you can get detailed information about the websites that hold the top 10 positions for any specific keyword and decide if this keyword search term is worth pursuing
• Backlinks / anchor text tracking - a very useful feature to track where your backlinks are coming from and what anchor text is being used in the link
• Rank tracker - allows you to track the search engine ranking positions for your targeted keywords
• ... and much more
Selecting the right tool is really a personal choice, but we believe that Market Samurai provides a lot of value for their relatively low price ($147). Since keywords are so important to the success of your SEO project, making a minor investment into a solid, robust keyword search popularity tool is good for the success of your business.

Related posts:

1. Check Google Ranking For Keywords - To check Google ranking for keywords on a consistent basis is simply staying in touch with your online business. Being able to track the progress of your efforts to achieve higher search engine rankings for your targeted keywords is one of those fundamental efforts of internet ...
2. Keyword Research Software - Having the right keyword research software is fundamental to having success with SEO. Keywords are the foundation of a solid SEO campaign, and as it is often said, start with the right keywords and half the SEO battle is already won. Conversely, selecting the wrong keywords and you have almost guaranteed yourself failure ...
3. Google Ranking Factors - With the recent Google Panda update, there is a lot of confusion over the current Google ranking factors and where you should concentrate your SEO investment. After doing much research from some of the most reputable SEO providers in the industry, I have come to the conclusion that there are give major Google ranking ...
4. Tracking Keywords - Tracking keywords that you have targeted is a necessary part of the SEO process and provides feedback on how well your search engine optimization program is progressing. Without doing so, the rest of your SEO program is just a shot in the dark. Keyword research is such an important factor of any SEO ...

Charlotte SEO	Best Backlink Software	Google Positioning	NC SEO



29. Internet Marketing Charlotte


Charlotte Internet Marketing Services

If your business is trying to grow an online presence, you need an SEO and internet marketing strategy. There are a few reasons for this but the primary one is that your competitors probably are marketing online and unless you also participate you are going to be left behind.

The internet today is the yellow pages of yesterday. More and more people are starting with the search engines when trying to find the services or products they want to buy. If they cannot find you on the first page of the search engines - and in many cases, the top three to four spots in the search engines - you will not get their business. So it is imperative to your business to get ranked for the keyword search terms you want to target.

Carolina SEO Services was founded to provide Charlotte internet marketing services to small and medium businesses in Charlotte and across both Carolinas. We bring many years experience in taking websites to the top of the search engines and have a variety of service options that we can suggest to fit your budget and your requirements.

The following is just a short summary of the services that we provide, clicking on each of the links will allow to dive deeper into each one of the services:

• Search Engine Optimization(SEO) - This one aspect of internet marketing - SEO - is sometimes a full time initiative and encompasses many facets of the client's business. SEO has long considered to be a technical issue but nothing could be further from the truth. SEO today is your company's branding on the internet - the search terms target define your company and your brand, so anything that deals with search engine rankings should be considered a marketing issue.
• Paid Placement - While SEO is the best long term strategy, it can take weeks or months to obtain top search engine rankings. If you want instant top positions on the first page, you might want to consider paid placement or pay per click (PPC). Paid placement campaigns are managed with a daily budget that can be modified as necessary. The key to PPC is to make sure you are getting tangible results for those clicks - the landing page that you send the clicks to must have a very solid call to action depending on your goals of the program.
• Social Media Marketing - The social media networks is a young but vibrant marketing medium, and chances are we have not yet seem the full potential of these viral websites. We have heard some people proclaim these social websites to be similar to the early network news stations. Web users who frequent these social websites go their for the information they provide - they become hubs for the users for content of all types, including print, video, audio, etc. If you are serious about internet marketing, you have to give social media its respect for what could be the next era of the online world.
• Web Analytics - Practicing good internet marketing tactics is not enough. Getting traffic to your website is obviously very good, but there needs to be proper analytics so that traffic to your website can be monitored and analyzed. Questions that a good analytics platform can answer include: where did my traffic come from, what keywords were used in the search, how long did they stay on the site, where did they go when they left, what links did they click on, what other pages did they visit, what age group are your visitors, are your visitors male or female, etc. Understanding the pattern and demographics of your website visitors is crucial to building a successful online presence.
• Email Marketing - A major part of a successful online marketing program is building a pipeline of interested prospects, which can easily be done with lead capture pages and autoresponders. Our services range from managing your complete email marketing program for you, or providing consulting services to make sure your program gets the results you want to achieve.
• Blog Integration - Depending on your current website platform, it may be beneficial to add a blog. The main reason to consider adding a blog is to provide a content management system that is easy to add new content to your website on a consistent basis. Websites are difficult to add content because you have to format the text in a certain way and have the page uploaded to the web server. With a blog, you simply type an article and hit publish. Having fresh, unique content to your blog will help your website get higher search engine positions.
• Local Search Marketing - Google has openly stated that they want the search engines to become the place where users search for local services, so having your website locally optimized is very important. Whether it is optimizing Google places or just optimizing your website with local keywords (Charlotte, NC, North Carolina, SC, etc.), we can help you get more local traffic to your website.
These are just a partial list of the services we provide. If you are interested in learning more about how we can help you our internet marketing Charlotte services, please complete the SEO Survey and we will contact you within twenty-four hours.

Related posts:

1. Check Google Ranking For Keywords - To check Google ranking for keywords on a consistent basis is simply staying in touch with your online business. Being able to track the progress of your efforts to achieve higher search engine rankings for your targeted keywords is one of those fundamental efforts of internet ...
2. Keyword Research Software - Having the right keyword research software is fundamental to having success with SEO. Keywords are the foundation of a solid SEO campaign, and as it is often said, start with the right keywords and half the SEO battle is already won. Conversely, selecting the wrong keywords and you have almost guaranteed yourself failure ...
3. Google Ranking Factors - With the recent Google Panda update, there is a lot of confusion over the current Google ranking factors and where you should concentrate your SEO investment. After doing much research from some of the most reputable SEO providers in the industry, I have come to the conclusion that there are give major Google ranking ...
4. Tracking Keywords - Tracking keywords that you have targeted is a necessary part of the SEO process and provides feedback on how well your search engine optimization program is progressing. Without doing so, the rest of your SEO program is just a shot in the dark. Keyword research is such an important factor of any SEO ...

Charlotte SEO	Google Consultants	Google Positioning	NC SEO



30. Check Google Ranking For Keywords


To check Google ranking for keywords on a consistent basis is simply staying in touch with your online business. Being able to track the progress of your efforts to achieve higher search engine rankings for your targeted keywords is one of those fundamental efforts of internet marketing.

Unfortunately, most internet marketers do not a) know how to check Google ranking for keywords they are targeting, or b) have the necessary tools to check Google ranking for keywords. Either way, they operate in the dark without any insight into whether their SEO or other online promotion programs are working.

There are many tools available that help you track your progress, and as with all tools, they come in different prices with different sets of functionality. Selecting the one that is right for you is based on how much you want to spend, what functionality you wish to have, if an online or desktop solution is preferred, and others.

We have tried multiple products and have settled on two solutions that we think meet the grade. Totally opposite in a lot of ways, the combination of these two products provide and inside out and outside in view of your progress. Here are the two products we use to check Google ranking for keywords:

• Market Samurai - Simply our favorite internet marketing tool, for many reasons. But in this article we will specifically concentrate on Rank Tracker module which is very simple to use. Just copy the keywords you want to track and run the ranking update as often as you like (on demand) to get an updated view of your current ranking. This tool provides a wealth of information including: ranking position for all three major search engines, identifies which page has ranking position for the keyword, the number of backlinks to the ranking page, and much more. Market Samurai - in our opinion - is the best search engine ranking checker tool available.
• SEMRush - What I like about this product is that it operates almost in reverse of Market Samurai - which you identify the words you want to track. SEMRush does it just the opposite - when you run a query on a website (either your own or one of your competitors(!)) it provides an inside out look at the website and provides a list of the keywords where that URL has organic ranking up to the top 20 places. Most internet marketers understand that a website will rank well for keywords that are not even targeted. That is the value of SEMRush - you can discover new keywords (and how much traffic they generate) from you own website, or from your competitor websites that you need to more aggressively target.
The combination of these two tools will help any internet marketer check Google ranking for keywords and find new ways to promote certain keywords to better build higher search engine rankings.

Related posts:

1. Keyword Research Software - Having the right keyword research software is fundamental to having success with SEO. Keywords are the foundation of a solid SEO campaign, and as it is often said, start with the right keywords and half the SEO battle is already won. Conversely, selecting the wrong keywords and you have almost guaranteed yourself failure ...
2. Google Ranking Factors - With the recent Google Panda update, there is a lot of confusion over the current Google ranking factors and where you should concentrate your SEO investment. After doing much research from some of the most reputable SEO providers in the industry, I have come to the conclusion that there are give major Google ranking ...
3. Tracking Keywords - Tracking keywords that you have targeted is a necessary part of the SEO process and provides feedback on how well your search engine optimization program is progressing. Without doing so, the rest of your SEO program is just a shot in the dark. Keyword research is such an important factor of any SEO ...
4. SEO Linkbuilding - SEO linkbuilding is probably the single most important component of any SEO strategy that is being implemented. And unfortunately, it is where many internet marketers fail to succeed. They might do everything perfectly well – great keyword research, do really good competitive research to find keywords they can get high page rank and create good ...

Charlotte SEO	Google Consultants	Google Positioning	NC SEO



31. SEO Keywords Tool


Internet marketers need traffic, and the best way to get traffic is through the search engines. But that takes a lot of work and having access to the right information.

One of the fundamental requirements of internet marketing is learning how to properly use an SEO keywords tool that will provide insight into what keyword terms are actually being searched. These are the keywords that should be used to build highly optimized, keyword relevant pages.

Too many internet marketers target keyword terms based on what "sounds good" or what their best guess is about the keyword phrases actually being used. The chances of guessing right and being able to select "good" keywords are slim to none. Remember, the definition of good keywords are those keyword phrases that get meaningful traffic and are not overly competitive.

So what should you look for when you are searching for an SEO keywords tool? Well, our favorite keyword tool is Market Samurai which provides the following functionality:

• Market Samurai provides great keyword search functionality that allows deep digging into returned keywords. For example a search on dog training will lead to words like dog training collars, or dog training videos, or dog training courses. Each one of these can then be researched to return another set of targeted keywords that can then be drilled into again. Market Samurao is the best when it comes to drilling down into multiple keywords and returning great long tail keyword phrases.
• Our favotire SEO keywords tool - Market Samurai - provides other useful information such as:
  • number of daily,weekly,monthly searches
  • traffic patterns on broad, phrase, and exact searches of the keyword
  • adwords traffic, number of advertisers, click through rate, cost per click, and first position value
  • competition data such as number of competing sites, and other wesbites with keywords in the page title or url

• And beyond the keyword functionality, Market Samurai provides a ton of other related keyword functionality:
  • SEO competition - Analyze the top ten positions in Google for the targeted keyword
  • Research to find domain names with the keyword phrase
  • Find keyword relevant products to sell on your website
  • Find keyword relevant content to post on your website
  • Find high quality keyword relevant backlink opportunities
There is way to much about Market Samurai to talk about in one article. Click on the logo or the buy button below to watch great training videos that might just teach you something about SEO!

It is absolutely critical to have the right tools for SEO success - we have introduced you to the best SEO keywords tool available.



Charlotte SEO	Best Backlink Software	Search Engine Ranking Checker	NC SEO



32. Best Backlink Software


In the post-Panda days, building natural and organic backlinks should be every internet marketers top objective. Getting access to the best backlink software will allow better management of your online business because you will be able to better compete for the keywords you want to target.

Always remember this formula --> Backlinks = Rankings = Traffic = Sales = Profit.

This formal is indisputable, it is well proven and it cannot be side stepped. If you cannot find a way to build natural and organic back links using your targeted keywords as anchor text, your website will have limited success. Building backlinks is not a one-time deal, it is something that has to happen continuously, as long into the future as you want to maintain rankings.

The chart below is a perfect example of why Veretekk is the best backlink software. Let's put this into perspective - this graph represents an up-to-date analysis for a brand new website with a brand new domain that started with zero backlinks and now is approaching 8,000 backlinks - all within about 45 days of turning on the Veretekk system.



Now that we have shown you what this best seo program can do, let's examine how these backlinks were built:

• RSS blogging submissions to hundreds / thousands of Veretekk properties - do not underestimate the value of this tool until you learn more; SEO brilliance at its best
• SEO portal drill with the Veretekk 'Platinum Control Panel' that allows semi-automated posting of directory submissions to well aged, high value website directories
• natural linkwheel system that includes dozens of linkbuilding properties that you can use
• your very own classified ad content system on a very high value aged domain; backlinks from these sites carry an Alexa ranking of less than 200,000 - very powerful and valuable backlinks
• your very own personal web page maker where your self-developed content pages can be placed on a broad range of aged domain Veretekk servers
• establish as many blogs with the embedded RSS feeds from your primary blogs, which can be placed on your own domains, or in Veretekk portal subdomains - build as many as you want
• ... and this does not include all the other functionality, real time marketing research and training that is also delivered by Veretekk - our choice for the best backlink software
If you want to learn more about our choice for the best backlink software, please sign up for a free system by clicking on the Veretekk logo. That will allow you to get involved into the free training rooms where the full value of Veretekk can be absorbed.


Charlotte SEO	Keyword Research Software	Google Ranking Factors	NC SEO



33. Search Engine Ranking Checker


Without access to a search engine ranking checker and understanding how to properly analyze results, it is next to impossible to formulate a successful SEO strategy.

Having access to data that is important to track provides insight into what else needs to be completed in order to advance your search engine rankings for your targeted keywords.

Our favorite SEO solution is Market Samurai, which is an all-inclusive keyword research and SEO tool set. One of the many robust features included with Market Samurai is the 'Rank Tracker' module.

While this module is not highly touted by most of the 40,000+ users of Market Samurai - it is a keyword research tool after all - Rank Tracker is well worth the investment all in itself. The following is the type of data that you can track using Market Samurai Rank Tracker:

• ranking for targeted keywords - I have a normal routine when I write an article - I copy my targeted keyword into Rank Tracker. From that point forward, every time Rank Tracker rund, there is an update on how the targeted page is ranking for that targeted keyword. Which means that I can watch the upward and downward flow of the rankings and take necessary action when needed to improve rankings.
• ranking for all three major search engines - If desired, rank tracking for can be run for Google, Yahoo and Bing so that it possible to track all the major search engines. Have a search engine ranking checker that goes across multiple search engines is very importent because of the ability to track how the rankings are performing in each search engine.
• snapshot data of the website - Rank tracker provides up to date information on number of pages indexed on the domain, number of backlinks to the domain and page rank of the domain. As this analysis is run over time, it is possible to clearly see the progress that is being made in the search engines.
• detailed info on ranking page - Rank tracker provides detailed information for the ranking page for the targeted keyword, such as number of back links to and page rank of the ranking page.
Market Samurai is the best SEO product on the market because of the many various features it provides. But if you are specifically looking for a search engine ranking checker that gives you the data you need, check out Market Samurai.

Charlotte SEO	Google Positioning	SEO Linkbuilding	NC SEO



34. Keyword Research Software


Having the right keyword research software is fundamental to having success with SEO. Keywords are the foundation of a solid SEO campaign, and as it is often said, start with the right keywords and half the SEO battle is already won. Conversely, selecting the wrong keywords and you have almost guaranteed yourself failure with your SEO program.

To the casual observer, all keyword research software might look the same, because they all claim to be the keyword tool that returns the most and best relevant keywords, all in the fastest amount of time. So on the surface, they might appear to be very similar in what they offer.

There are numerous keyword research software options available, we have selected the following solutions to highlight in this article. The following two solutions are what I would call 'tier one' solutions:

• Market Samurai - This is the best keyword research software available and should be a core product for anyone who wants to manage an online business. There are many things I like about Market Samurai, from the way it allows deep digging for keywords, the keyword competitive analysis which provides a detailed view of your competition, the rank tracker which allows you to track your keyword rankings, or the back link analysis tools to track your linking strategy. Market Samurai is a wonderful software product and for $149, has to be the best keyword research software tool available.
• SEMRush - This is a good complimentary product to Market Samurai because it adds some features not provided by Market Samurai, but with the combination of both of them, you have just about every angle of keyword research covered. SEMRush provides very good keyword research, but goes much further than that. What I like about SEMRush the most is the competitive analysis that I can obtain with this tool. For example, I can look 'inside' my competitors website to see which words they have organic rank for, how much search engine traffic they get from those keywords, and much more. SEMRush is another very useful keyword research software tool.

These products are what I would call 'teir two' keyword research software solutions:

• Keyword Winner - This is a very nice Wordpress plugin that provides keyword research while you are writing your article. Simply type in the article title and hit the search button, and Keyword Winner will start generating a list of potential keywords to use. This plugin then returns a number of keywords which are color coded green, yellow and red - for easy, moderate and difficult keywords. It also provides other relevant data such as number of backlinks using that keyword, number of competing pages, and much more. I use Keyword Winner a lot when writing Wordpress articles because it keeps me on the right track to pick article titles that have great keyword relevance.
• Niche Finder - First of all, this product is produced by Brad Callen. And anything that is provided by Brad is typically a very good product. Niche Finder is not a pure keyword finder such as Market Samurai because it does not provide the same level detailed information. But what it really does well is to find the long tail keywords that are provided by the keyword stem. Niche Finder is a great addition and I use it often when trying to penetrate a new niche market where I need to rank well for the long tail keywords that draws visitors to a specialty niche website.

We hope this article helps you better understand the various options that you can consider for keyword research software.

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2. Tracking Keywords - Tracking keywords that you have targeted is a necessary part of the SEO process and provides feedback on how well your search engine optimization program is progressing. Without doing so, the rest of your SEO program is just a shot in the dark. Keyword research is such an important factor of any SEO ...
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Charlotte SEO	Google Consultants	Cheapest SEO	North Carolina SEO



35. Google Ranking Factors


With the recent Google Panda update, there is a lot of confusion over the current Google ranking factors and where you should concentrate your SEO investment. After doing much research from some of the most reputable SEO providers in the industry, I have come to the conclusion that there are five major Google ranking factors.

Now that does not mean that other forms of SEO optimization are not important, because I am a firm believer that good SEO ranking is the sum of doing a lot of little things right instead of doing just one or two things right. This article will provide details on the five SEO factors that we think are critical and summary information on other areas to also concentrate.

Here are the five Google ranking factors from our analysis:

1. domain age - This is a tough one to handle because it means that new websites have to bide their time to earn the high ranking search engine positions for the targeted keywords. But it is very obvious from our research that domains with a high domain age get the benefit of the doubt from the search engines when there is no clear cut 'best' choice. Our recommendations to owners of new websites is very simple. While your domain is aging, add as much content as possible and build as many backlinks as you can. This ensures that as your domain ages, it will be well established for the targeted keywords you are pursuing.
2. page rank - Another tough one for new websites because again, it takes time to build page rank in the search engines. And once again, the best advice is just as it is above, because that is the formula for earning a higher page rank. Get on a regular schedule to add content when possible and and take the steps to generate a solid back link building program. This is a self-fulfilling prophecy - doing these tasks on a routine basis will get you noticed by the search engines, which will have the spiders crawling your website on a regular basis, which will in turn allow your website to grow notoriety on the internet. As the combination of content, back links and domain aging naturally occur, your Google page rank will start to grow.
3. on page optimization - Yes, this is still very important to the search engines and the task should be simple to understand. For every page of content that is published on your website, every step to properly do on page optimization should be completed. The three areas that Matt Cutts from Google has recently stated are important are:
• title tag - Make sure that the title tags for each targeted page has a keyword specific title tag. The title tag is the first content that the search engines see when they spider your page and it is important for them to immediately see the keyword you are targeteding for that page.
• meta description tag - Matt Cutts specifically mentioned that the meta description tag has become more important because this tag is meant to be used to provide the search engine users (and the spiders) a summary of what this page is about. Too many people use the meta description tag to stuff a bunch of keywords. If this describes what you are doing, then you should concentrate more on providing a good concise summary of the page. Think about it like this. Google wants to provide the user with a good search experience. Since the meta description tag is returned during the search and is displayed right below the website link, Google wants to present websites that accurately describe the page contents.
• keyword relevant content - The last piece of on page optimization is to make sure that the content is relevant to keyword you are targeting. So this means that you should focus on making sure that the page title, the meta description tag, and the page content are all focused on the targeted keyword.
4. internal linking structure = If you are using a blog platform as your website, this is automatically taken care of by the blogging platform. If you have a traditional website, then this is something you need to concentrate on a little more. But the goal of this step is to provide an easy to navigate website for both the users and the spiders. From a search engine optimization perspective, it is very important that the spiders can navigate through all pages of your site and that proper links with anchor text helps point the spiders to what you consider to be the important pages on your website.
5. backlinks from other websites - Although this is listed last, it is not the least important. In fact, it might be the most important because it tells the search engines that your site is important enough for other websites to provide a link back to your website. When done right by using good keyword relevant anchor text and finding large numbers of high value links, your search engine ranking can be dramatically improved.

These five items represent what we believe to be the top give Google ranking factors to rank your website in the search engines.

The following are items that have been important in the past, and all indications are that they are not as important as they once were. This article is not to imply that you should not do any of these because the sum of the parts really is important to achieve high search engine positioning.

• exact match domains
• content length
• keyword density
• meta keywords tag
• Facebook likes or links
Again, we are not saying that these not important at all for Google ranking factors, but they are not as important as they were before the Panda update.

While the sole focus of your website is not just rankings, it sure is important to understand the rules of the game and the Google ranking factors you should pursue.

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36. Tracking Keywords


Tracking keywords that you have targeted is a necessary part of the SEO process and provides feedback on how well your search engine optimization program is progressing. Without doing so, the rest of your SEO program is just a shot in the dark.

Keyword research is such an important factor of any SEO initiative because it is so fundamental to to the success of your website. Select 'good' keywords and half the battle is won. So it would seem obvious that tracking the success of your keywords ranking in the search engines would be something that would need to be done on a regular basis.

Too many internet marketers make several mistakes when it comes to keywords. Lacking the necessary keyword research tools, many internet marketers simpply guess at which keywords to target, never having an idea if they will provide the traffic they need or if they are too competitive to ever get proper page rankings.

Then they follow up that mistake by not tracking how they rank for those keywords. So they start with a shot in the dark, making best guesses about the keywords and follow that up by not analyzing their marketing campaign for those keywords. No wonder 95% of all internet marketers never make any money.

There are numerous software tools available for selecting and analyzing keywords and tracking keywords results. Unfortunately, most of these products do not work as advertised or do not provide the needed functionality to provide the detailed analysis that is needed to understand if your marketing program is working.

What functionality is needed for tracking keywords? Well, we have tested a number of keyword analysis and tracking tools and we have only found one product which provides the front-end functionality (keyword selection and competitive analysis) and the back-end functionality (tracking keywords success). That product is Market Samurai which has a module called "rank tracker". For this article, we will focus on tracking keywords which most other keyword tools do not provide.

Let's take a look at how Market Samurai helps internet marketers in tracking keywords:

• tracking keywords rankings in all three major search engines - Google, Yahoo and Bing
• phrase match results or broad match results
• ranking page that is getting search engine rankings for the specific keyword that is being targeted
• number of backlinks that are pointed to the ranking page
• page rank of the ranking page
• graphical representation of the ranking position so that progress of page ranking can be measured over a period of time
• graphical representation of the number of backlinks which measures the progress of the backlinking results over a period of time
• graphical representation of the page rank over a period of time
For internet marketers that are interested in tracking keywords they are targeting, this is very valuable information and can help interet marketers determine the success of their marketing programs for a specific keyword. It also allows them to compare their results to other ranking pages to determine what needs to be done to get higher rankings. For example, it can highlight that more backlinks need to be built for the specific page so that they can take over higher search engine position.

Internet marketing is tough enough without having the proper data to monitor success. Understanding that tracking keywords - and how your pages are ranking for those keywords - is an absolutely critical part of building a successful internet marketing strategy.

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37. Check Google Position


Improving your search engine page ranks is part understanding the SEO process, and part hard work. Also important is having the right tools to research, analyze and monitor your progress. What you do not want to do is to go with the cheapest SEO services that you can find, because like anything else you get what you pay for.

Getting better Google positioning requires an investment of time, money and effort. The following software solutions will provide those tools that help you be better informed about the progress you are making:

• Market Samurai - The best keyword research and competitive analysis product available, it provides value for very facet of your SEO project. You can try Market Samurai for free just by registering for a free trial.
• SEMRush - While most people consider SEMRush to be a keyword research tool, I use it more as a competitive analysis tool. SEMRush is a must have tool for any internet marketer.
• Veretekk - Simply the best SEO program available. This software provides every SEO tool that you need - SEO linkbuilding, RSS syndication, SEO directories, link wheels and more.

Charlotte SEO	Google Consultants	Search Engine Marketing Blog	NC SEO



38. SEO Linkbuilding


SEO linkbuilding is probably the single most important component of any SEO strategy that is being implemented. And unfortunately, it is where many internet marketers fail to succeed. They might do everything perfectly well - great keyword research, do really good competitive research to find keywords they can get high page rank and create good keyword relevant content. But if they cannot figure out how to build enough backlinks to their website, those websites will never appear at the top of the search engines.

Let's first define SEO linkbuilding, which is the process of getting other websites to point a link back to your website using the keyword relevant content you want them to use as the anchor text. Back links can be generated through a number of different methods including the following:

• Article marketing
• Comments on blogs or forums
• Press releases
• Facebook and Twitter
• Social bookmarking
• Website directory submissions
• Ads on established online advertising directories
• Reciprocal links
• One-way links
SEO linkbuilding is the cornerstone of any search engine optimization strategy is every website on the internet could benefit from more backlinks. This is the secret sauce of SEO that ultimately will help your website to rank higher in the search engines for the targeted keywords.

One analogy is to think of linkbuilding as a popularity contest - the more backlinks your website attracts, the more popular you appear to the search engines. By that measure you should just concentrate on building as many links as possible. But that is not enough. The search engines recognize the difference between low value backlinks from low ranking websites and high value backlinks from high ranking websites.

For example, a link from a blog on a well-aged domain name with a pagerank of 3 or more carries a lot more clout to the search engines than a new blog on a brand new domain with a pagerank of 0. The thing to remember is t hat any backlink is a good backlink, and any SEO linkbuilding strategy should include building links on domains across all pageranks.

Websites with a lot of quality links coming from high value websites are seen as experts on their subject matter - an 'authority site' - and will therefore rank high on the search engine result pages.

Building a good SEO linkbuilding program will definitely pay dividends for your SEO strategy. If you need help, look for knowledgeable Google consultants to provide SEO consultancy services to help you understand how you can improve your page rank positions.

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39. Google Positioning


Getting better Google positioning is the result of implementing a consistent and steady search engine optimization strategy. There are no quick fixes for SEO and there are no shortcuts - so do not believe any of the hype that you read about on the internet. If there are any back doors into Google, you can bet that those doors are shut down as quickly as possible.

The only proven methods of SEO that reliable improves your Google positioning is an SEO process of doing market research, creating fresh and unique content and building contextual back links. If you follow this process for all of the keywords you want to target then your search engine positions will continue to grow.

The proper SEO process is well documented on this website and at many other websites on the internet. But the following are items that you can do to improve Google positioning and your website rankings:

On Site Optimization - This should really be called 'proper use of keywords':

• Keywords in the title tag - This is probably the number one mistake most internet marketers make. Google has stated that they value the title tag more than any other meta tag. So that means if you build a page about 'polka dot widgets' use that keyword in the title tag to tell Google what this page is about since they have stated that it has the most impact on getting good Google positioning for the keyword. Listen to what Google says and follow their direction.

• Keywords in your URL - Always include the keyword in the URL if possible. If you are using a blog then this is very easy to do because the title of the article becomes the URL. So to point #1 above, using the keyword in the title automatically puts the keyword in the URL. So by following this strategy you have just improved your chances of getting good Google positioning for that specific keyword.

• Keywords in meta description tag - Matt Cutts from Google recently stated that proper use of the meta description tag is becoming more important for Google when they determine page rankings for a keyword. He specifically mentioned that the description tag should not be a place just to stuff a bunch of keywords and but should include beneficial content to the user doing the search since that is the what they see on the search engine results page. Common sense prevails here on the use of this tag - tell the search engines what the page in about in a short summary.

• Keywords in meta keywords tag - In the same interview, Matt Cutts stated that they really did not pay much attention to the meta keywords tag because it had so overused in the past with websites that stuffed this tag with a bunch of keywords. He recommended that using the keywords tag would still be considered if used properly with 2-3 very relevant keywords.
• Keywords in your header (H1, H2, H3 ...) tags - And once again, n the same interview, Google also mentioned that header tags were very important. It really makes sense if you think about it. The header tags are big and bold and bring the readers attention to the heading text. So it makes sense that the search engines would see the use of the header tags as important words for the page.

• Keyword relevant content - You should use keyword relevant content in the content that you post on your page. There is no need to go crazy and stuff a bunch of keywords, they should be used in the normal flow of the article. In our opinion, keyword density should kept low, not to exceed 3%-5%, In a 300 word article using the keyword 4-7 times should be more then enough.
Pretty simple so far, right?

Off Site Optimization - There are books written about this, but simply there is also a need for 'offsite' optimization, which allows your website to build notoriety on the internet for your targeted keywords. This done primarily by building back links - lots and lots of them - using the target keywords as your 'anchor text' pointing back to the page you want to improve Google positioning. This in turn tells the the search engines what that page really is about and helps you build authority for that page. You can build back links from article directories, website directories, social bookmarking websites, blog posting, forum posting, and much more. Building backlinks is pretty simple process really, but takes a lot of time and effort.

SEO is definitely worth the effort because it provides a stream of free traffic to your website if you are successful. Achieving good Google positioning for the keywords you want to target takes consistent effort of following the right SEO process.

While the rules of SEO continue to change, the fundamentals remain the same as they have always been - a) generate fresh, unique keyword content, b) optimize your pages for the keywords that you are targeted, c) and build many keyword relevant links back to the page. That is the definition of SEO 'properly done' and is sure to improve your Google positioning.

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40. Website Marketing Plan


We talk to a number of small companies, and it is obvious that very few of them have a website marketing plan. Some might think they have a plan, they throw a few hundred or few thousand dollars at pay per click advertising, some even buy SEO services. But very few of them have a website marketing plan.

We just did a project for a small industrial company that gets most of their leads from a paper-based directory that has been printed in their industry for many, many years. It is quite expensive to advertise in this directory but for many years it was worth the expense of purchasing an ad. But even in the industrial world, times are changing, and many of their potential clients are now going online. So suddenly, this 25+ year company is losing market share because their business has changed to an online environment with new competitors that have entered the market.

This comment from the owner sums up their search engine ranking position. He said,"the only traffic we get to our website is from people that already know about us". So even though they have several factors working in their favor - an established website on an aged domain, with great content and even a fair amount of backlinks, they are not getting any traffic. The reason become obvious once we began the initial SEO audit - from an SEO perspective, nothing really had ever been done on their website. The result was that their website was buried so far down in the search engines that it was impossible to find.

There are many companies that find themselves in a similar situation - they have nice websites, great content, and every other available bell and whistle. Everything that is except traffic.

For this particular client, the initial website marketing plan was simple, and included the following:

• As with any SEO project, we started with keyword research to find the best possible keywords
• After the keyword list was established, existing pages were optimized for the targeted keywords where possible
• New content pages were created for targeted keywords that were found but where no content existed
• To build a mailing list we developed a lead capture page to collect name, address, email and phone numbers for newsletters and other special offers
• Added a blog to the existing website so that new, fresh content could be added on a regular basis
• Established a social network presence and started submitting content to social bookmarking sites
• Began an effort to post online press releases on a consistent basis when there was news-worthy information available
• Started syndicating the blog content to RSS feeds and other syndication options to spread the content and to spread back links
• Established a consistent link building strategy to target pages on the website
During the initial phase, the goal was to get the website properly indexed in the search engines and start building page rank for the targeted keywords. This was a great improvement as now at least people who were searching for a particular keyword phrase could at least the client's website and make contact. The next step is to migrate to an ecommerce platform, add lots of original video content, become much more active in social networking, and more.

The primary point to note is that a website marketing plan takes time to implement and will always be a moving target. The most important thing to is get started with a website marketing plan and let it evolve over time as your needs and budget require.

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41. How SEO Works


Although most people have an idea what search engine optimization "is", there is a very small percentage of people who understand how SEO works. If you are just a casual internet user then that is fine. But if you are an internet marketer or a company that has a business website, it is much more critical that you know how SEO works.

SEO allows people who are searching for specific information to enter a keyword in the search engines and in mere seconds have more information that they can possibly digest. What would have taken hours or days to research before there was an internet can now put reams of information in front of you in the blink of an eye.

The casual internet surfer who is searching for information is oblivious to what the search engines are doing and how pages are ranked when they search for their keyword. The only thing they care about if finding relevant information for the keyword term that they entered.

Internet marketers on the other hand have a much higher stake in this game. Getting their websites to achieve page one ranking for their targeted keywords is the difference between a successful and robust online business or one that provides no meaningful value to the overall business. So, that is why it is extremely important to know how SEO works.

The term SEO means search engine optimization, which is the practice of improving the visibility of a website in internet search engines via “natural”, or "organic" search results. The definition of natural or organic search means that the ranking websites are listed in the main results of the search engine, not in the paid or pay-per-click areas (which are listed down the right side of the page and sometimes at the very top of the page).

Getting listed in the paid sections is easy - just bid enough money per click and you can have all the #1 listings you want. But you better have deep pockets because pay-per-click can get real expensive, real quick. If you want to rank in the main section (natural or organic) then you have to earn those positions.

Search engines - such as Google, Yahoo, Bing and others - regularly send their "spiders" out to “crawl” the internet. When a website is visited, the spiders analyze the website, index the pages and content, and then follow the links on each page, indexing them as well. Those links which point to other sites are called "back links" for the website that those links point to. These back links are valuable for helping other pages to rank for their keyword.

When the internet was first forming, it was often very easy to get top search engine rankings. Just put some content on the page, mention your keywords a few times and it was sort of simple to get ranked at the top of search results. In today's more competitive market, obtaining top positions in the organic results is much more difficult. First there is much more competition now that there was before - there are over 14 billion websites active on the web. But just as important, the search engines have become much more complex in how they rank pages in the search engines, and this is changing constantly.

So even if you think you understand how SEO works now, it can all change overnight. Just ask some of the internet marketers who got axed by Google with the recent 'Panda' update, which is meant to improve the quality of the results that Google returns when there is a search. Many of these websites went from profitable websites to disappearing from the search engines with one flip of the switch. Staying up to date with the search engines is extremely important.

To naturally rank highly in the search engines, there are numerous factors that you must manage. For example, there are factors such as on page optimization, off page optimization, keyword relevant content, back links. social bookmarking, and much more than just listing a few keywords on your page. This defines the 'white hat" SEO techniques, but there are many internet marketers that employ "black hat" SEO techniques which can jeopardize their website rankings.

We believe there are four elements of a good SEO process:

• Keyword research - This is the bedrock of a good SEO campaign. The first component of SEO is selecting the keywords that you want to target. Obviously, the keywords should describe your company, the products and services you sell, and support the overall branding of your company. Sometimes that is easier said than done, and that is why SEO keyword research is so critical.
• Competitive analysis - Just finding some good keywords that have good traffic is not good enough. That is where the real work begins. Finding the best keywords and analyzing how to implement them in your SEO campaign is absolutely critical to seeing results. The SEO competitive analysis helps sort out those keywords that are too competitive to pursue and those where first page ranking is achievable.
• Content - One of the factors of how SEO works is good keyword relevant content. Without a doubt, content is king on the internet and the more keyword relevant content that you can provide, the better. That includes both on page content and off page content (articles, press releases, social bookmarks, etc.). Learning how to develop and publish good SEO content creation is one of the best methods to improve your search engine rankings.
• Building backlinks - This is the secret sauce of SEO. Building a steady stream of back links is critical to achieving AND maintaining top search engine positions. The search engines look across the internet for links from other website pages pointing back to your site. Depending on the quality of those pages, the keyword relevancy of those pages (to your website) and the content relevancy of linking website, the back links can provide high value to your search engine ranking. It is important to understand SEO build backlinks and why they are crucial to SEO success.
The search engines want to return information to the person who entered the search term, that is the value that the search engines provide. Google arguably does a better of this than other search engines and that is why they generate 80%+ of all searches. That is why understanding how SEO works really comes down to understanding how Google works.

To learn more about how Carolina SEO Services can help you improve your online business, please complete the SEO Survey and we will contact you within twenty-four hours.

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42. Check Google Ranking


Understanding how to check Google ranking for the keywords you are targeting is very important so you can measure the progress of your SEO program. There are several tools that you can use to check Google ranking, but our favorite is a product called Market Samurai.

Market Samurai is a staple SEO product for any person serious about search engine optimization and offers a broad range of different SEO functions. It does not do any of the so called 'automatic' work that some software claims to do, but when it comes to research and analysis, Market Samurai is an indispensable product. The many uses of this product include SEO keyword research, SEO competitive analysis, and others, including a tool to check Google ranking for targeted keywords, called 'Rank Tracker'.

The fact is, many online business owners are operating in the dark when it comes to understanding search engine positioning of their targeted keywords. Many clients that we provide search engine optimization consulting services for, do not have a clue of how their websites rank in the search engines. Without a way to check google ranking their online business is operating in the dark.

The Rank Tracker Module in Market Samurai brings all of this information to the forefront and allows detailed analysis on how a website ranks in the search engines for the keywords that are targeted. This ability to check google ranking is invaluable information to analyze the success of the SEO campaign.

The following are the list of options that Market Samurai Rank Tracker provides at the keyword level:

• Support for Google, Bing and Yahoo - track keyword rankings for all three major search engines
• Track keyword ranking across a single domain or multiple domains
• Ranking results provided for both broad match or phrase match results
• Search from the top 10 all the way to the top 1000 - this is really useful for new websites, but it does take a bit longer to run
• Detailed results per keyword include: the keyword phrase. the ranking page, the number of back links to the page and the page rank of the target page
• Back link tracking can be using historic measures or fresh (last 30 days)
In addition, the following functions are provided at the domain level:
• Number of pages indexed by each search engine
• Number of backlinks to the main index page of the domain (historic and fresh)
• The page rank of the domain
• Graphic tracking on the progress of the ranking position, backlinks and page rank of the targeted page
In today's modern world of having the internet everywhere you turn, creating a profitable online business is getting more and more difficult. But at the same time, there has never been a better opportunity for internet marketers that get it right. That’s why having access to current and accurate data to check Google ranking is extremely important as you strive to improve your online visibility.

Related posts:

1. Check Rank In Google - One of the first places to start an SEO campaign is to check rank in Google for the keywords that you are targeting, especially if your website has been established for a while. You may find a pleasant surprise or an unpleasant surprise but at least you know where you stand before going any further ...
2. Google Consultants - Google consultants that understand how to win in the search engines are highly valued commodities. Being able to routinely get top search engine positions for keywords is a talent that mixes a lot of science (technical skills) with a little art (intuitive skills). Since Google generates ...
3. Cheapest SEO - Are you looking for the cheapest SEO services? Then we are probably not the right company for you. But if you are looking for the best SEO services with a personal touch at a fair price, then we are the right SEO services company for you. You probably do not want to risk your business by picking a partner that offers ...

Charlotte SEO	SEO Survey	SEO Process	NC SEO



43. Check Rank In Google


One of the first places to start an SEO campaign is to check rank in Google for the keywords that you are targeting, especially if your website has been established for a while. You may find a pleasant surprise or an unpleasant surprise but at least you know where you stand before going any further with the SEO project.

So what is the best to way to check rank in google for your keywords? One way to do it is manually by entering your keywords and then paging through Google until you find your website. This can take hours of tedious work and is not recommended unless you have a lot of time and a lot of patience.

There are a couple of websites that we found which offer free tools to check rank in google that you can use, you can find them here:

• PR Checker
• Google Rankings
We also found this program called Cuterank that is a free desktop utility that offers a quick glimpse at your page rankings for your targeted keywords. This is a very cool utility if all you want to do is check rank in google.

In our opinion, knowing how you rank for your targeted keywords is a cornerstone of optimizing your website. All of your daily SEO focus should be knowing where you rank and doing everything possible to improve those rankings. It really is simple to understand - without knowing how you currently rank, how can you build an SEO strategy to improve your rank?

With that said, since being able to check rank in google is so important, we believe that a more powerful and robust solution should be considered. These free products - while nice utilities that give you a quick glimpse of how you rank - do not offer the functionality that is required to really manage your SEO rankings.

Market Samurai is a product that costs only $149 one time and if you purchase it, will probably become the software that you use more on a daily basis than any other SEO software tool. Market Samurai is normally marketed as a keyword tool - and it is by far the best keyword tool available. But Market Samurai offers much more than keyword research and competition.

The Rank Tracker module allows you to monitor your keyword rankings and allows you to check rank in google for each of the keywords you are targeting. Not only does it provide data on your keyword ranking, but you also get all of the following information for each keyword you are tracking:

• keyword phrase that is being targeted
• the website rankings of the targeted keyword in Google, Bing and/or Yahoo (you decide which search engines to monitor and track)
• ranking page for the keyword - there can be multiple pages that rank for the same keyword and you can see how each one of them rank
• number of backlinks to the page - this is very useful to monitor if you are trying to build back links to a specific page
• page rank of the ranking page
That is the information you get at a glimpse. Then the real analysis begins as you can get graphical histories for the targeted keyword on detailed data such as:
• the ranking position for the specific keyword
• the backlinks to the ranking page
• the page rank of the ranking page
• the actual data for each of the rankings listed above

Market Samurai is an indispensable tool in many ways. In my opinion, it is the single best internet marketing product that has ever been developed and it can impact your business in many ways. As we discussed, one of the things it does very well is allow anyone to check rank in google for any keyword term that needs to tracked.

Click on these links to learn more about our SEO consultancy services or to better understand our methods of SEO.

Related posts:

1. Search Engine Optimization Consulting - Hiring search engine optimization consulting services is a very wise investment and makes good business sense for some companies. SEO is becoming extremely much more important than ever because there is so much online competition on the internet. Understanding how to ...
2. Google Consultants - Google consultants that understand how to win in the search engines are highly valued commodities. Being able to routinely get top search engine positions for keywords is a talent that mixes a lot of science (technical skills) with a little art (intuitive skills). Since Google generates ...
3. Cheapest SEO - Are you looking for the cheapest SEO services? Then we are probably not the right company for you. But if you are looking for the best SEO services with a personal touch at a fair price, then we are the right SEO services company for you. You probably do not want to risk your business by picking a partner that offers ...
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Charlotte SEO	SEO Survey	SEO Process	NC SEO



44. Search Engine Optimization Consulting


Hiring search engine optimization consulting services is a very wise investment and makes good business sense for some companies. SEO is becoming extremely much more important than ever because there is so much online competition on the internet. Understanding how to secure and protect top search engine positions for targeted keywords is a matter of life and death for companies that rely heavily on online sales.

There are choices when it comes to implementing an SEO project. One is to outsource the SEO project to a professional SEO company and let them manage the whole project. This is a great strategy for some companies to consider because this approach delivers a turnkey solution using resources from the outsourced company. But there are also some downsides to consider with outsourced SEO, such as:

• Security issues to your internal systems as the SEO outsourcer will need access to your website, which may open security holes to your networks and other internal systems
• Outsourcing the entire SEO project can be expensive as you end up paying high daily rates for some of the project milestones that are manual in nature; your internal resources can do these functions cheaper
• Outsourced SEO usually requires a long term commitment of at least 9 months, and 12-18 month commitments are normal for larger projects
• 'Turnkey' means that your staff will have limited access to learn 'how' the SEO implementation is being done; your results will be lost when the SEO campaign is over with no one to manage it moving forward
• You will be risking some of your biggest business assets - the domain name of your company and your online reputation; are the SEO outsources practicing white hat SEO or are they employing black hat SEO tactics to achieve short term results?
We encourage our clients that there is a different approach to consider - managing the SEO process internally and learning the proper skill sets for SEO. We offer search engine optimization consulting services that will help your team learn and understand key components of managing an SEO project, including the following:
• keyword research and how to dig deep to find target keyword phrases that are profitable
• keyword competition analysis to weed out keywords that are too difficult to achieve high rankings and find keywords where top rankings can be achieved more easily
• optimizing every page on your website for the keyword terms that are targeted for that particular page
• participating in the social media Web 2.0 online world
• building notoriety in the search engines for the keywords you are targeting
• back link building strategies that work continuously to generate new back links and build search engine ranking strength
• SEO tools that are required to effectively analyze, implement and manage an SEO project
There are a lot of SEO companies that promise quick gains in the search engines. Some of these companies use 'tricks' to 'beat' the search engines. Our experience is that there are no tricks and you cannot beat the search engines. It is much better to play by their rules and implement SEO in a natural and organic manner. Finding the right search engine optimization consulting partner will help you better understand the SEO process and how following the right methods of SEO provide the best SEO value and reduce your risk of getting blacklisted in the search engines.

Search engine optimization consulting is what we do. How we do it varies by client because each client is different abd every company is unique in what is required to improve their online visibility. For example, companies with well-established websites have an advantage of gaining SEO position than a brand new website. Another difference is how much SEO - if any - has been done in the past for the website. And another item to consider is how competitive the internet market is for a particular company and industry.

Although we are primarily a Charlotte SEO company, our search engine optimization consulting services are available to any company located anywhere in the world. We can provide either a turnkey SEO solution or search engine optimization consulting services for your own internal implementation.

To help us understand more about your business and how our search engine optimization consulting services can help your online business, please complete this SEO Survey and we will contact you within twenty-four hours.

Related posts:

1. Google Consultants - Google consultants that understand how to win in the search engines are highly valued commodities. Being able to routinely get top search engine positions for keywords is a talent that mixes a lot of science (technical skills) with a little art (intuitive skills). Since Google generates ...
2. Cheapest SEO - Are you looking for the cheapest SEO services? Then we are probably not the right company for you. But if you are looking for the best SEO services with a personal touch at a fair price, then we are the right SEO services company for you. You probably do not want to risk your business by picking a partner that offers ...
3. SEO Fundamentals - To have success with an SEO project, there are certain SEO fundamentals that need to be followed. These SEO fundamentals assure that the SEO process is followed correctly and that the project stays on track by executing the key elements that lead to success, over and over again. So what are the SEO fundamentals ...

SEO In Marketing	SEO For Small Companies	SEO Consultancy Services	NC SEO



45. Search Engine Consultants


Probably one of the first questions you might have is, what do search engine consultants do? Search engine optimization - or SEO - is one of the most misunderstood marketing strategies that is available to companies of all size. And in fact, small companies need SEO more than the large companies.

Search engine consultants play a big role in helping companies improve their search engine rankings. Along with providing good online marketing advice, good search engine consultants should also have the ability to do an SEO audit of the client's current website for recommendations on areas which need improvement. It might be an obvious statement, but if the client is looking for help with their online marketing then they probably are not happy with their current results.

The list of SEO services that search engine consultants typically provide are extensive and can include any of the following:

• Keyword Research Services - This is the foundation of any SEO program and very important to target the right keywords. A typical keyword research will include the research of thousands of keywords to actually come up with a list of 25, 50, 75 or more targeted keywords. Learn more by clicking on keyword research services.
• Competitive Keyword Analysis - Finding keywords that generate traffic is only half the battle. With our competitive keyword analysis reeport, you will see details on why the top ten websites for a specific keyword have the rankings that they have achieved. With this information you can decide on whether pursuing a specific keyword is worth the effort and what it will take to obtain top positions for the keyword.
• Back Link Services - The heart of any SEO campaign is building back links, and the search engine consultants you hire should have a focus on providing the back link services that are required to improve your search engine rankings. The backlinks that are created should come from a wide variety of sources to give your website the most visibility possible on the internet.

• Website Directory Submissions - Website directories are typically hosted on aged domains with high page rank, and you can specify the anchor text that you want to use for the back link, making website directory submissions one of the best back link strategies you can use.
• Social Bookmarking Submissions - Another very good source of back links, social bookmarking sites also have the value of being good traffic generators. Again, back links from social bookmarking submissions provide high value links because of the authority level of the linking websites.
• Classified ads submissions - Classified ads submissions used to be the way that business was done online, especially in the early days of the internet. And because of that, the ads submission sites also offer very rich back links because again, they come from high page rank, aged domains with great Alexa ranking.
• RSS Feed Syndication - When an article is posted to your blog, that article is sitting on your website and eventually gets indexed by the search engines. But there is no real SEO value except having another keyword relevant page that is indexed. With RSS syndication of your blog, it gets spread around the internet by various ping services and builds back links from other sites that pick up your feed. We have websites that develop hundreds of backlinks per day from RSS syndication.
• Other various back link building strategies that are available from search engine consultants ...
This is just a small list of the various SEO services that search engine consultants can provide.

SEO is learned through years of experience and good search engine consultants have a combination of internet knowledge, technical skills, marketing awareness, SEO experience and access to the right SEO tools. At Carolina SEO Services we have all of the above. We look forward to discussing how we can help you achieve your online marketing goals with implementation of an SEO strategy.

Charlotte SEO	North Carolina SEO	NC SEO



46. Google Consultants


Google consultants that understand how to win in the search engines are highly valued commodities. Being able to routinely get top search engine positions for keywords is a talent that mixes a lot of science (technical skills) with a little art (intuitive skills). Since Google generates 78+% of all web traffic, it is safe to assume that placing well in Google is the goal and that is why this article focuses on Google consultants.

Companies like Wal-Mart, Coca Cola, Hertz, Oracle, Microsoft and other very large companies typically do have to worry about ranking in the search engines, they generate enough natural traffic just from people going straight to their website. But most companies do not have that luxury - their online traffic has to be naturally and organically generated through the search engines. And to be able to naturally generate web traffic, their websites must be properly optimized. Otherwise, their websites will never gain high enough rankings to ever get any meaningful traffic.

And that is the role that Google consultants provide - providing the expertise and technical skills to help companies improve their search engine rankings for the keywords that they want to target. From a technical perspective, this is accomplished by:

• Researching the client's market to understand the search engine opportunities and the search engine competition; from this analysis the initial 'seed' keyword strategy is established
• Detailed keyword strategy and competitive analysis to determine which targeted keywords will be pursued; the number and competitive nature of targeted keywords will vary by industry
• Optimizing individual pages of the client's website for the targeted keywords that have been selected; this is the technical aspect of the SEO project
• Creating onsite and off-site keyword relevant content for the targeted keyword phrases that have been selected; the search engines love fresh, new, unique, keyword relevant content
• Developing large numbers of natural and organic keyword relevant links back to individual pages of the website; back links are like food for the search engine spiders and is the number one factor in improving search engine rankings
• Repeat this process every month for the duration of the project; as page one results are achieved for the initial list of targeted keywords, a secondary list will be developed to start pursuing, and so on
Most Google consultants that are worth their weight have a combination of skils and other factors that help make them successful. SEO is a learned experience, honed by trial and error, and succcesses and failures. But the good Google consultants have the following attributes:
• Intimate knowledge of how search engines work and the rules of engagement to naturally gain search engine rankings for targeted keywords
• Experience in getting top positions across many industries,each of which provide different opportunities and requires a variety of skills
• Access to search engine optimization tools that allow proper analysis and implementation of an SEO project
• Acquired technical skills needed to implement the various technical components of an SEO project
• Marketing awareness because SEO is not just a bunch of technical mumbo jumbo, it is the new age of marketing - and it should be treated as a marketing project
So the Google consultants bring a lot to the table, and estimating the value of finding a good one is hard to measure. What is front page and top search engine position for your targeted keywords worth on an annual basis?. Investment into the right Google consultants can provide great value to your business.

If you are interested in finding out more about Carolina SEO Services, we first would like to learn more about you. Please click on this SEO Survey link to help us understand how we can help you with your online business.

Related posts:

1. Cheapest SEO - Are you looking for the cheapest SEO services? Then we are probably not the right company for you. But if you are looking for the best SEO services with a personal touch at a fair price, then we are the right SEO services company for you. You probably do not want to risk your business by picking a partner that offers ...
2. SEO Fundamentals - To have success with an SEO project, there are certain SEO fundamentals that need to be followed. These SEO fundamentals assure that the SEO process is followed correctly and that the project stays on track by executing the key elements that lead to success, over and over again. So what are the SEO fundamentals ...
3. SEO In Marketing - The role of SEO in marketing is becoming increasingly more important. The traditional forms of advertising – newspaper, magazine, radio, yellow pages, etc. – are becoming less effective as the digital age continues to make further entrenchments in to old, established business practices ...

Charlotte SEO	SEO Consultancy Services	NC SEO



47. SEO Services
The following is a summary of the top SEO services that we provide:

SEO Keyword Research

The initial step for search engine optimization may also be one of the most critical steps to properly execute an SEO strategy - identifying the best possible keywords and key phrases for your online marketing campaign. We follow a well-structured process to research and analyze keywords in order to define the best keywords to reach the targeted audience. What is the definition of a 'good' keyword? The answer is one that has good traffic value with low competition. Our process typically includes searching through thousands of potential keywords to identify the 25, 50, 100 or more keywords that are relevant to your business. We analyze the high level of SEO competition to determine which keyword phrases are being searched, how many daily searches there are and how many competing web pages. The end result of an SEO keyword research project is a targeted keyword list that provides the best keyword phrases that will help your website gain the best search engine positions.

SEO Competitive Analysis

Now the real real competitive analysis begins. It is not enough to just understand the broad competitive marketplace for keywords you would like to target. Now we have to analyze who has the top positions and what it will effort it will require to take those top positions away. That is why it is so important to start with a large targeted keyword list if possible because during this SEO competitive analysis we will find some keywords that look promising in the research phase but might have high SEO competition. This detailed analysis phase will help clarify which keywords provide the best opportunity to grab top position as quickly as possible. During this analysis we can identify areas where the competitors might have a weakness to exploit and where adjustments may be required on your website to properly compete. The SEO competitive analysis is desigend to look into your competitors' online business and identify windows of opportunity.

Onpage optimization / URL Mapping

After the keyword research and competitive analysis phases are completed, the process of implementing search engine optimization begins. The first place to start is the onpage optimziation of your website and URL mapping for the keywords that are targeted for any single page. That might mean modifying existing pages on your website or creating new pages which are optimized for a specific keyword. This is where the technical aspects of SEO begin for correctly defining the internal coding of the website to allow search engines to properly analyze what your website is all about. These include the elements listed below:

• Title Tag Optimization - The title tag is the first thing about a website that the search engines see when a page is loaded. It is the most important SEO tag on the website and the majority of websites do not handle it correctly. If you look at the top left corner of your web browser you will see the title tag - for this page it is Top SEO Services. In following the proper methods of SEO, the title tag should be the primary keyword that you want to rank for on that particular keyword. When the search engines spider your page, they will list the site relevant to the keyword phrase that is used in the title tag. So when someone searches in Google, the title tag is what shows in the listings making it very apparent to the reader what the page is about. That is why getting the title tag correct by following the SEO process on EVERY significant page is so important. We will analyze title tags for every targeted page and make recommendations for changes that need to be made.
• Meta Description Tag Optimization - In a recent interview, Matt Cutts from Google stated that the two most important aspects of on page optimization were a) title tag and b) meta description. The reason he gave I thought showed a glimpse of insight into Google after the Panda update and it supports the whole premise to begin with - that the search experience on Google is all about the reader. Since the title tag and the meta description tag shows in the search engine results, Google will reward websites that treat these tags as important enough to get them right. We will develop the meta descriptions to be updated on every targeted page of your website.
• Meta Keyword Tag Optimization - Some SEO 'experts' will tell you that the keyword tag is not as important as it was in the early days of the internet when that was the main method of optimizing web pages. While it is not the most important tag today, it still is read by the search engines and they use this data for indexing web pages. It is still very beneficial to use these tags and we will develop a list of meta keyword tags for every targeted page of your website.
• Header Tag Optimization - The header tags are used by search for additional reference to the value of the page. In addition, proper use of tags help your readers, so there is double benefit. We will analyze your pages to make sure the proper header tags are used to improve page ranking in the search engines.
• Image & Hyperlink Tag Optimization - Another SEO enhancement that can be done is optimization of the image link and title tags. Where it provides value, we will update the image tags with keyword information.
• Canonicalization - This simply means that the linking structure of the website is setup properly for the search engine spiders to easily navigate through the website. In many cases (especially with blogs), this is handled automatically. But some older websites that have had pages added over the years may not be structured correctly which can affect overall SEO ranking.
SEO Content Creation and Management

To be successful online means having a lot of content available for readers and search engines to find. Generally speaking, the more SEO content creation the better. But more importantly is that the content must also be 'keyword relevant' in order to get the top rankings for your keywords. Every piece of content should be written with a single purpose - in support of the targeted keyword that is being optimized for that page.

• Blog Marketing & Management - A blog is the best way to create fresh, unique, new, search engine friendly content for your website, as well as providing additional levels of service for your customers. We can assist you in getting your blog installed, configured and working properly with turnkey blog installations that cover an extense array of daily/weekly/monthly services to completely off-load your overhead.
• Development/Copywriting - Our preferred method of content creation is that this is done by you, our client. That is because of the knowledge about the products that are sold in the industry that is targeted. We will gladly assist where possible in creating content, suggesting content ideas, reviewing and editing content, etc. There are also freelance sources available for content creation that can also be considered.
• Online Press Release Optimization - Online public relations is one of the best SEO projects that you can implement. Submitting a press release to a single website can get your information spread to hundreds or thousands of blogs and websites, creating back links by the boatload. We have extensive experience in writing and submitting press releases.
SEO Back Link Building

It really is hard to say which elemeent of SEO is most important, because each one of them are. But one of the most important factors in how well your website performs in the search results is developing a large number of high quality, keyword relevant links from other websites pointing back to your website. That is the definition of a back link. We have numerous methods that we use to build and manage high quality back links that will build solid search engine ranking that improves over time. The following are some of the SEO back link building services that we employ:

• Social Bookmarking - Social media has emerged to be a huge part of the online landscape. One of the best ways to improve both traffic and search engine optimization is by submitting links to social bookmarking websites.
• Article Submissions - One of the oldest methods of SEO link building is through article submissions. We have advanced software that will allow syndication of content across multiple article directories. These directories carry SEO back links value.
• Directory Submissions - Old domains, high page rank, and well established websites - that is the definition of high quality back links. And that is what directory submissions provide - good solid, high qualtity back links.
• Other Back Link Building Methods - Depending on the client and their unique SEO situation, there are numerous other methods of building back links that we might recommend.
SEO Analytics

Measuring performance of your website and the effectiveness of the SEO campaign is very important. Now, it is very important to understand that results are typically not seen immediately but over a 3-6 month time period depending on the particular website. The following are some of the SEO analytics that we will help you implement:

• Website Analytics - There are several tools that are available to monitor website analytics to determine traffic levels and monitoring which keywords that search engines are sending traffic to your website. This data provides good analysis to understand what is working with the SEO process and make necessary adjustments where the search marketing campaign can be optimized.
• Rank Tracking - Monitoring the success of your keywords and how they are ranking in the search engines is extremely important. We will monitor the rank tracking performance and produce monthly reports that show the progress that is being made for search engine rankings of the targeted keywords.

• Sitemaps - A Sitemap is very important to keep the search engines - especially Google - updated with any changes to your website. For example, if a new page is added, the sitemap 'pings' the search engine to alert them that a new page is present that needs to be spidered.

This is just a summary list of top SEO services that we provide. As well, we also provide an extensive list of 'a la carte' SEO services if you are not interested in a full SEO campaign. Other SEO services we can help with local search engine optimization, Google Places otpimization, and other SEO services.

Charlotte SEO	SEO Consultancy Services	NC SEO

SEO Keyword Research

The initial step for search engine optimization may also be one of the most critical steps to properly execute an SEO strategy - identifying the best possible keywords and key phrases for your online marketing campaign. We follow a well-structured process to research and analyze keywords in order to define the best keywords to reach the targeted audience. What is the definition of a 'good' keyword? The answer is one that has good traffic value with low competition. Our process typically includes searching through thousands of potential keywords to identify the 25, 50, 100 or more keywords that are relevant to your business. We analyze the high level of SEO competition to determine which keyword phrases are being searched, how many daily searches there are and how many competing web pages. The end result of an SEO keyword research project is a targeted keyword list that provides the best keyword phrases that will help your website gain the best search engine positions.

SEO Competitive Analysis

Now the real real competitive analysis begins. It is not enough to just understand the broad competitive marketplace for keywords you would like to target. Now we have to analyze who has the top positions and what it will effort it will require to take those top positions away. That is why it is so important to start with a large targeted keyword list if possible because during this SEO competitive analysis we will find some keywords that look promising in the research phase but might have high SEO competition. This detailed analysis phase will help clarify which keywords provide the best opportunity to grab top position as quickly as possible. During this analysis we can identify areas where the competitors might have a weakness to exploit and where adjustments may be required on your website to properly compete. The SEO competitive analysis is desigend to look into your competitors' online business and identify windows of opportunity.

Onpage optimization / URL Mapping

After the keyword research and competitive analysis phases are completed, the process of implementing search engine optimization begins. The first place to start is the onpage optimziation of your website and URL mapping for the keywords that are targeted for any single page. That might mean modifying existing pages on your website or creating new pages which are optimized for a specific keyword. This is where the technical aspects of SEO begin for correctly defining the internal coding of the website to allow search engines to properly analyze what your website is all about. These include the elements listed below:

• Title Tag Optimization - The title tag is the first thing about a website that the search engines see when a page is loaded. It is the most important SEO tag on the website and the majority of websites do not handle it correctly. If you look at the top left corner of your web browser you will see the title tag - for this page it is Top SEO Services. In following the proper methods of SEO, the title tag should be the primary keyword that you want to rank for on that particular keyword. When the search engines spider your page, they will list the site relevant to the keyword phrase that is used in the title tag. So when someone searches in Google, the title tag is what shows in the listings making it very apparent to the reader what the page is about. That is why getting the title tag correct by following the SEO process on EVERY significant page is so important. We will analyze title tags for every targeted page and make recommendations for changes that need to be made.
• Meta Description Tag Optimization - In a recent interview, Matt Cutts from Google stated that the two most important aspects of on page optimization were a) title tag and b) meta description. The reason he gave I thought showed a glimpse of insight into Google after the Panda update and it supports the whole premise to begin with - that the search experience on Google is all about the reader. Since the title tag and the meta description tag shows in the search engine results, Google will reward websites that treat these tags as important enough to get them right. We will develop the meta descriptions to be updated on every targeted page of your website.
• Meta Keyword Tag Optimization - Some SEO 'experts' will tell you that the keyword tag is not as important as it was in the early days of the internet when that was the main method of optimizing web pages. While it is not the most important tag today, it still is read by the search engines and they use this data for indexing web pages. It is still very beneficial to use these tags and we will develop a list of meta keyword tags for every targeted page of your website.
• Header Tag Optimization - The header tags are used by search for additional reference to the value of the page. In addition, proper use of tags help your readers, so there is double benefit. We will analyze your pages to make sure the proper header tags are used to improve page ranking in the search engines.
• Image & Hyperlink Tag Optimization - Another SEO enhancement that can be done is optimization of the image link and title tags. Where it provides value, we will update the image tags with keyword information.
• Canonicalization - This simply means that the linking structure of the website is setup properly for the search engine spiders to easily navigate through the website. In many cases (especially with blogs), this is handled automatically. But some older websites that have had pages added over the years may not be structured correctly which can affect overall SEO ranking.
SEO Content Creation and Management

To be successful online means having a lot of content available for readers and search engines to find. Generally speaking, the more SEO content creation the better. But more importantly is that the content must also be 'keyword relevant' in order to get the top rankings for your keywords. Every piece of content should be written with a single purpose - in support of the targeted keyword that is being optimized for that page.

• Blog Marketing & Management - A blog is the best way to create fresh, unique, new, search engine friendly content for your website, as well as providing additional levels of service for your customers. We can assist you in getting your blog installed, configured and working properly with turnkey blog installations that cover an extense array of daily/weekly/monthly services to completely off-load your overhead.
• Development/Copywriting - Our preferred method of content creation is that this is done by you, our client. That is because of the knowledge about the products that are sold in the industry that is targeted. We will gladly assist where possible in creating content, suggesting content ideas, reviewing and editing content, etc. There are also freelance sources available for content creation that can also be considered.
• Online Press Release Optimization - Online public relations is one of the best SEO projects that you can implement. Submitting a press release to a single website can get your information spread to hundreds or thousands of blogs and websites, creating back links by the boatload. We have extensive experience in writing and submitting press releases.

It really is hard to say which elemeent of SEO is most important, because each one of them are. But one of the most important factors in how well your website performs in the search results is developing a large number of high quality, keyword relevant links from other websites pointing back to your website. That is the definition of a back link. We have numerous methods that we use to build and manage high quality back links that will build solid search engine ranking that improves over time. The following are some of the SEO back link building services that we employ:

• Social Bookmarking - Social media has emerged to be a huge part of the online landscape. One of the best ways to improve both traffic and search engine optimization is by submitting links to social bookmarking websites.
• Article Submissions - One of the oldest methods of SEO link building
is through article submissions. We have advanced software that will allow syndication of content across multiple article directories. These directories carry SEO back links value/
• Directory Submissions - Old domains, high page rank, and well established websites - that is the definition of high quality back links. And that is what directory submissions provide - good solid, high qualtity back links.
• Other Back Link Building Methods - Depending on the client and their unique SEO situation, there are numerous other methods of building back links that we might recommend.

Measuring performance of your website and the effectiveness of the SEO campaign is very important. Now, it is very important to understand that results are typically not seen immediately but over a 3-6 month time period depending on the particular website. The following are some of the SEO analytics that we will help you implement:

• Website Analytics - There are several tools that are available to monitor website analytics to determine traffic levels and monitoring which keywords that search engines are sending traffic to your website. This data provides good analysis to understand what is working with the SEO process and make necessary adjustments where the search marketing campaign can be optimized.
• Rank Tracking - Monitoring the success of your keywords and how they are ranking in the search engines is extremely important. We will monitor the rank tracking performance and produce monthly reports that show the progress that is being made for search engine rankings of the targeted keywords.

• Sitemaps - A Sitemap is very important to keep the search engines - especially Google - updated with any changes to your website. For example, if a new page is added, the sitemap 'pings' the search engine to alert them that a new page is present that needs to be spidered.

This is just a summary list of top SEO services that we provide. As well, we also provide an extensive list of 'a la carte' SEO services if you are not interested in a full SEO campaign. Other SEO services we can help with local search engine optimization, Google Places otpimization, and other SEO services.

Charlotte SEO	SEO Consultancy Services	NC SEO

48. Google Keywords Ranking

The goal of every online marketer is to get high search engine positioning for their targeted keywords. The internet search engines are where the business of today is conducted. When your prospective clients are looking for the products or services they want to purchase, they start in the search engines. And if you are not on the first page of Google you will not be found. In fact, just being on the first page may not be good enough - you need to be in the top 3-5 rankings if you want to get any meaningful traffic from the search engines.

Getting top positions on Google is a combination of science and art. There are definitely some technical aspects to search engine optimization and it is very important that these technical issues are implemented correctly, things like title tags, meta tags, header tags, keyword density, etc. Using the right methods of SEO is the science of SEO. But there is also an intuitiveness to SEO that only comes from multiple years of experience and lessons learned along the way - to where you really understand the SEO fundamentals and how they should be implemented.

It takes a combination of knowledge, skill, the right tools and hard work to grow a website's notoriety and visibility in the search engines. The good news is that this goal can be achieved through consistent and diligent work. The bad news is that your competition is working just as hard to achieve the same goals. And those companies that apply the correct SEO fundamentals will come out ahead. Especically important is that SEO for small companies is probably more important than it is for large companies.

All of the above reasons support the premise that the role of SEO is in marketing. This is not an issue in larger companies as their large marketing departments typically include both online and off-line marketing groups. But for smaller companies, it is very important to understand SEO and the impact it can have on business growth. And it is also important to understand that the role of SEO in marketing strategy is paramount to success in today's marketplace.

Another mistake some companies make is trying to find the cheapest SEO, which is like hiring the cheapest doctor. If the marketing strategy for your online business is no better than the low-cost bidder then maybe you should rethink how you are spending your money. Sure, you should be concerned about the cost of search engine optimization, but that does not mean you have to have the absolute cheapest.

Following the SEO process will help increase website ranking on Google and drive more traffic to your website.

Charlotte SEO	SEO Consultancy Services	NC SEO

49. Cheapest SEO

Are you looking for the cheapest SEO services? Then we are probably not the right company for you. But if you are looking for the best SEO services with a personal touch at a fair price, then we are the right SEO services company for you.

You probably do not want to risk your business by picking a partner that offers the cheapest SEO services. That is probably not the way you treat your financial or legal advice, and it is probably not the way you handle your other marketing strategies.

SEO is becoming - if it has not already - the single most strategic marketing issue for companies doing business in the 21st century. Traditional marketing methods such as print advertising, direct mail and email have become obsolete. And the yellow pages books have become nothing but wasted paper that collects dust.

The internet search engines are where the business of today is conducted. When your prospective clients are looking for the products or services they want to purchase, they start in the search engines. And if you are not on the first page of Google you will not be found. In fact, just being on the first page may not be good enough - you need to be in the top 3-5 rankings if you want to get any meaningful traffic from the search engines.

Getting top positions on Google is a combination of science and art. There are definitely some technical aspects to search engine optimization and it is very important that these technical issues are implemented correctly, things like title tags, meta tags, header tags, keyword density, etc. That is the science of SEO. But there is also an intuitiveness to SEO that only comes from multiple years of experience and lessons learned along the way - this is where the art of SEO comes into play.

So that gets back to the point - do you really want to base your whole online marketing strategy on someone who offers the cheapest SEO service? There are so many potential pitfalls with this approach that they are difficult to identify, but here is a short list of issues you should consider before accepting the cheapest SEO offer:

• SEO is not a push button exercise no matter what anyone tells you and no matter how good their marketing materials make it sound. Sure, if you are looking for a quick short term bounce in your rankings, you can purchase a gazillion links overnight, but guess what. In a few weeks or months when there has been no continued activity you will be right back where you started. Do not believe the hype - there are no shortcuts to SEO success.

• Doing SEO the right way is a time and labor intensive process. It takes time to implement a practical SEO strategy because of the manual nature of the tasks that need to be completed. This is beneficial in the long term because the search engines will see progressive growth in what looks to be a natural progression of the SEO process.

• The risk of not following the right process is getting your website banned from the search engines. It happens all the time and once you get banned you will never have any success in getting good search engine rankings. It literally is not worth the risk of getting banned for any short term bounce you might get.

• Good keyword research and competitive analysis
• Creating good keyword relevant content for your blog or website
• Building back links by syndicating the content across the internet

So when you consider whether the right thing to do is to accept the cheapest SEO offer, please consider the points made in this article. And if the cheapest SEO offer does not sound like the right strategy for your business, then we would like to hear from you to discuss how we can help you achieve the online goals you want to achieve. Please click on the Contact Us link for more information.

Related posts:

1. SEO Fundamentals - To have success with an SEO project, there are certain SEO fundamentals that need to be followed. These SEO fundamentals assure that the SEO process is followed correctly and that the project stays on track by executing the key elements that lead to success, over and over again. So what are the SEO fundamentals ...
2. SEO In Marketing - The role of SEO in marketing is becoming increasingly more important. The traditional forms of advertising – newspaper, magazine, radio, yellow pages, etc. – are becoming less effective as the digital age continues to make further entrenchments in to old, established business practices ...
3. High Search Engine Positioning - This is the goal of every online marketer, to get high search engine positioning for their targeted keywords. There are numerous articles in this blog that explain the process in detail about how to get high search engine positioning, but in this article we will examine what that will mean to your ...

Charlotte SEO	SEO Consultancy Services	NC SEO

50. Search Engine Consultants

Probably one of the first questions you might have is, what do search engine consultants do? Search engine optimization - or SEO - is one of the most misunderstood marketing strategies that is available to companies of all size. And in fact, small companies need SEO more than the large companies.

Search engine consultants play a big role in helping companies improve their search engine rankings. Along with providing good online marketing advice, good search engine consultants should also have the ability to do an SEO audit of the client's current website for recommendations on areas which need improvement. It might be an obvious statement, but if the client is looking for help with their online marketing then they probably are not happy with their current results.

The list of SEO services that search engine consultants typically provide are extensive and can include any of the following:

• Keyword Research Services - This is the foundation of any SEO program and very important to target the right keywords. A typical keyword research will include the research of thousands of keywords to actually come up with a list of 25, 50, 75 or more targeted keywords. Learn more by clicking on keyword research services.
• Competitive Keyword Analysis - Finding keywords that generate traffic is only half the battle. With our competitive keyword analysis reeport, you will see details on why the top ten websites for a specific keyword have the rankings that they have achieved. With this information you can decide on whether pursuing a specific keyword is worth the effort and what it will take to obtain top positions for the keyword.
• Back Link Services - The heart of any SEO campaign is building back links, and the search engine consultants you hire should have a focus on providing the back link services that are required to improve your search engine rankings. The backlinks that are created should come from a wide variety of sources to give your website the most visibility possible on the internet.

• Website Directory Submissions - Website directories are typically hosted on aged domains with high page rank, and you can specify the anchor text that you want to use for the back link, making website directory submissions one of the best back link strategies you can use.
• Social Bookmarking Submissions - Another very good source of back links, social bookmarking sites also have the value of being good traffic generators. Again, back links from social bookmarking submissions provide high value links because of the authority level of the linking websites.
• Classified ads submissions - Classified ads submissions used to be the way that business was done online, especially in the early days of the internet. And because of that, the ads submission sites also offer very rich back links because again, they come from high page rank, aged domains with great Alexa ranking.
• RSS Feed Syndication - When an article is posted to your blog, that article is sitting on your website and eventually gets indexed by the search engines. But there is no real SEO value except having another keyword relevant page that is indexed. With RSS syndication of your blog, it gets spread around the internet by various ping services and builds back links from other sites that pick up your feed. We have websites that develop hundreds of backlinks per day from RSS syndication.
• Other various back link building strategies that are available from search engine consultants ...

SEO is learned through years of experience and good search engine consultants have a combination of internet knowledge, technical skills, marketing awareness, SEO experience and access to the right SEO tools. At Carolina SEO Services we have all of the above. We look forward to discussing how we can help you achieve your online marketing goals with implementation of an SEO strategy.

Charlotte SEO	SEO Consultancy Services	NC SEO

51. SEO Rates
SEO rates will vary by the type of service that you are interested in purchasing. We provide SEO pricing in several methods either in SEO packages or a la carte SEO

The list of SEO rates below are for the services we currently provide. This list will change frequently as we continue to build out the various SEO services that we offer. The SEO rates for each of the services can be found by clicking on the link for each service.

Categories

Keyword Research Services

Competitive Keyword Analysis

Competitive Backlinks Analysis

Directory Submissions

It takes a combination of knowledge, skill, the right tools and hard work to grow a website's notoriety and visibility in the search engines. The good news is that this goal can be achieved through consistent and diligent work. The bad news is that your competition is working just as hard to achieve the same goals.

If you do not understand how to accomplish this, we provide a range of SEO consultancy services to help guide you on the right path to drive better performance from your online marketing strategy:

• Keyword Research - Keyword research is one of the most crucial elements in establishing a well-defined position on the internet. The target keyword phrases are what consumers of your products will use when they do a search for the products and services that you provide. Having the right keywords optimized for your website will create sustainable traffic patterns if it is done correctly. Selecting the wrong keywords can cost you traffic to your website, access to market opportunities and wasted effort on the SEO strategy. We understand keyword research and can help identify the right keywords that define your market, the products and services that you offer and we can enhance your the search engine rankings for your website. For more information visit this link regarding our Keyword Research Services.
• On Page SEO Analysis - On page optimization is critical to the success of your SEO campaign. Unfortunately some SEO 'gurus' try to convince people that these on page factors do not matter in the SEO world of today. My simple advice is - do not believe them. On page optimization factors such as title tags, meta descriptions, meta keywords, header tags, keyword density, outbound links and other factors have a huge impact on your web pages' SEO score. These on page optimization factors define your website to the search engines and it is very wise to pay 100% attention to getting all these items correct. Part of our SEO services delivery is providing a thorough on page optimization analysis to ensure that each key page of your website is properly optimized to increase the page rank on its own merit for the keywords that have been targeted for that page.
• Off Page SEO Analysis - While the on page SEO optimization is extremely important, the off page optimization may be even more important. Off page factors that affect your website's search engine ranking include the age of your domain, the page rank of your website, the number of back links generated both to the domain and targeted individual pages, inclusion in key directories such as DMOZ and Yahoo, and other factors. These off page optimization factors are affected through delivery of other SEO services that we provide, but the off page SEO analysis will provide a roadmap for improving your SEO score in the search engines.
• Back Link Services - Building back links is the number one factor to the search engines when determining search engine ranking for the keywords you want to target. Having a growing, sufficient number of back links will help your website climb in the search engines for the keywords that you want to target. Without having the proper level of link popularity (the number of one way inbound links from other sites) your pages will never achieve the proper rankings in the search engine. We understand the process of building link popularity and have a number of methods that we use to accelerate this process in a natural, white hat SEO process. We will work with you to build the proper level of one way link building from sites that are keyword relevant to your industry which will enhance your search engine rankings. For more information visit this link regarding our Back Link Services.
• Keyword Stemming - Keyword stemming is the process of ranking for a variety of similar keywords from the 'parent' keyword you want to target. For example, if you want to rank for 'dog training', you would also want to rank for 'dog training collars', 'dog training videos', 'dog training tips', 'dog training website', 'dog training courses' and many more. This approach is extremely effective if you are targeting competitive keywords, because as you can gain traction for some of the 'stemmed' keywords you are also starting to gain visibility on the derivations of the parent keyword.
• Content Syndication - One of the biggest issues that most website owners have is getting their content out onto the internet. We offer multiple methods of syndicating content which has a twofold factor on your website's performance: a) your content gets spread around which provides greater visibility for potential readers, and b) if done correctly, content syndication builds numerous back links from all over the internet where your content is syndicated. This is a key factor in the back link building services mentioned that were mentioned above.
• Keyword URL Mapping - Many people do not understand the process called keyword URL mapping. This process is an analysis to determine which pages of your website should be optimized for targeted keywords that you have selected. The concept is based on getting pages ranked more easily when they are highly optimized for specific keywords instead of trying to have your home page rank high for all the keywords you want to target. Keyword URL mapping allows multiple 'landing pages' within your website that are targeted for the specific types of visitors that will be driven from their keyword search in the search engines.
• SEO Copywriting Services - If you don't have the time to write fresh keyword relevant content, we have access to a stable of seasoned writers that can provide SEO copywriting services for articles, blog posts or press releases. Content is king on the internet and needs to be submitted on a regular basis. If you do not have an adequate amount of targeted keyword-relevant content, then any other SEO services that you do will be a complete waste of time.

Related posts:

1. SEO Fundamentals - To have success with an SEO project, there are certain SEO fundamentals that need to be followed. These SEO fundamentals assure that the SEO process is followed correctly and that the project stays on track by executing the key elements that lead to success, over and over again. So what are the SEO fundamentals ...
2. SEO In Marketing - The role of SEO in marketing is becoming increasingly more important. The traditional forms of advertising – newspaper, magazine, radio, yellow pages, etc. – are becoming less effective as the digital age continues to make further entrenchments in to old, established business practices. The internet today is the yellow pages ...
3. High Search Engine Positioning - This is the goal of every online marketer, to get high search engine positioning for their targeted keywords. There are numerous articles in this blog that explain the process in detail about how to get high search engine positioning, but in this article we will examine what that will mean to your ...

Charlotte SEO	Methods of SEO	NC SEO

53. SEO Fundamentals
To have success with an SEO project, there are certain SEO fundamentals that need to be followed. These SEO fundamentals assure that the SEO process is followed correctly and that the project stays on track by executing the key elements that lead to success, over and over again. So what are the SEO fundamentals that are so critical to achieving higher page ranking?

We break these fundamentals down into three key areas as documented below:

1. Targeted keywords - Several key elements are important here, and the selection of targeted keywords as the starting point is the foundation of the SEO strategy. Our article on What Are SEO Keywords describes the types of keywords to target, but the following are all very important to consider in the selection process of choosing keywords to build an online marketing strategy around:
• The keywords must be 'germane' to the business' target market and must fit the overall marketing strategy
• The keywords must drive a substantial amount of traffic to make it worth the effort that is involved in optimizing web pages for those targeted keywords
• The keywords should have a low competition so that high search engine rankings on those keywords can be achieved to gain visibility in the search engines
2. Create content - Search engines love fresh, new and unique content and the general rule is that the more keyword relevant content, the better. This content can come in many forms and can be placed in multiple places. Most new content should start with a blog or website on a daily basis if possible. Besides getting positive results from the search engines, a loyal following of readers will be developed who come back often to read new articles that have been posted.
3. Build high quality back links - Building a consistent flow of high quality, keyword relevant backlinks will directly result in better search engines rankings. Google has openly stated that the quantity and quality of back links are the number one factor when determining how pages rank in the search engines. The following are some examples of the steps that can be taken to build high quality backlinks on a consistent basis:
• Article submissions - There are multiple article submission sites available to submit articles. This is one of the oldest and most effective method of building back links, because well-written articles get wide syndication across multiple article directories and personal blogs that decide to re-publish your article.
• Web directory submissions - Another effective back link strategy is making manual submissions to web directories. Typically this is a manual process and takes weeks or months for the submissions to actually post your links, but it is well worth the time it takes to do the submissions. Web directories typically have high Alexa rankings from aged domains - two key factors in determining the value of the back link. Combined with targeted keywords as anchor text and website directories are a good method of building backlinks
• Social bookmarking submissions - There are a number of social bookmark websites that accept content submissions. Social bookmarking sites have a two fold affect on a website: a) they can drive additional traffic to your website and b) they are a very effective back link building strategy. The search engines love links from these social bookmarking sites and this should be a key part of any back link building strategy.
• Forum posting - A very good, low-tech, old fashioned method of building back links is by posting in forums. There are three reasons to use forum posting for building backlinks and traffic to your website: a) the forum websites typically provide links from high value websites, b) the back links come from keyword relevant websites, and 3) forum readers will click through the links to to create website traffic.
• Blog comment posting - Another low-tech method of building back links is to do manual comment posting in other people's blogs. This is very beneficial because of the ability to create keyword relevant anchor text.

That is the value that Carolina SEO Services can provide to your business. We understand the SEO fundamentals and will use the SEO tools that we have at our disposal and the knowledge that we have acquired to help get top positions for your website.

Related posts:

1. SEO In Marketing - The role of SEO in marketing is becoming increasingly more important. The traditional forms of advertising – newspaper, magazine, radio, yellow pages, etc. – are becoming less effective as the digital age continues to make further entrenchments in to old, established business practices. The internet today is the yellow pages of yesterday. ...
2. High Search Engine Positioning - This is the goal of every online marketer, to get high search engine positioning for their targeted keywords. There are numerous articles in this blog that explain the process in detail about how to get high search engine positioning, but in this article we will examine what that will mean to your ...
3. SEO For Small Companies - A common question we hear is, what about SEO for small companies, is it necessary? And my response is very simple – not only is it necessary, it is critical. The internet is the one level playing field left for small companies and they should do everything possible to leverage that opportunity to complete fairly against ...

Charlotte SEO	SEO Consultancy Services	NC SEO

54. SEO In Marketing

The role of SEO in marketing is becoming increasingly more important. The traditional forms of advertising - newspaper, magazine, radio, yellow pages, etc. - are becoming less effective as the digital age continues to make further entrenchments in to old, established business practices.

The internet today is the yellow pages of yesterday. Just about everyone with access to a computer and the internet start their searches in the search engines, and why not, because of how easy and fast it is to do a search. That is great if a) you are the person that is doing the searches and b) the companies that are being found on the search engines. If you happen to be c) a company that offers similar services but are no where to be found on the search engines, that is not good.

The search engines are where the money is for businesses that exploit the technology. It is not enough just to spend thousands of dollars on a beautiful website. If there is not enough targeted traffic coming to your website organically through the search engines, then the website investment was a waste of money.

This is why we suggest that marketing and advertising budgets for small to medium businesses need to include a budgeted amount for search engine marketing. In the long run, the investment into search engine marketing will be more substantial than traditional advertising. That is because high search engine positioning for targeted keywords has long term residual value.

While advertising campaigns can cause great leaps in sales volumes in the short term, typically sales volumes return back to the normal pattern after the campaign is completed. Search engine marketing provides sustained sales levels as long as the high ranking positions are sustained. And that is why the role of SEO in marketing budgets is so important.

SEO is many times considered to be a technical issue, something that is left up to the IT department to figure out. Meanwhile, the marketing group is wondering why their beautiful website is getting no traffic. The reality is that the role of SEO in marketing should be left up to the marketing people. Let's examine specifically why it is a marketing issue based on the three main components of the SEO process:

• The selection of keywords must be consistent with the broader marketing strategy and the overall company vision. These are two areas that are typically left up to the marketing department to communicate.
• Content for both the online and off-line marketing strategy should support the targeted keywords in the SEO marketing campaign. Whether these are product pages, blog articles, guest articles at other websites, social bookmarking sites, paper based collateral material, etc. the marketing content and the targeted SEO keywords must be consistent with each other.
• The last step is building backlinks and we documented how important they are in our recent article on What is SEO? Building backlinks is a combination of keyword selection and developing content which will be spread virally around the internet.

Related posts:

1. High Search Engine Positioning - This is the goal of every online marketer, to get high search engine positioning for their targeted keywords. There are numerous articles in this blog that explain the process in detail about how to get high search engine positioning, but in this article we will examine what that will mean to your ...
2. SEO For Small Companies - A common question we hear is, what about SEO for small companies, is it necessary? And my response is very simple – not only is it necessary, it is critical. The internet is the one level playing field left for small companies and they should do everything possible to leverage that opportunity to complete fairly against ...
3. Search Engine Optimization Service - A common question we hear is, what about SEO for small companies, is it necessary? And my response is very simple – not only is it necessary, it is critical. The internet is the one level playing field left for small companies and they should do everything possible to leverage that opportunity to complete fairly against ...

Charlotte SEO	SEO Consultant Service	NC SEO

55. High Search Engine Positioning

This is the goal of every online marketer, to get high search engine positioning for their targeted keywords. There are numerous articles in this blog that explain the process in detail about how to get high search engine positioning, but in this article we will examine what that will mean to your business.

Let's assume there is a targeted keyword for your business that gets 145 searches per day and you currently rank #98 in Google. Obviously, if someone has to surf through to the tenth page to find your website, chances are pretty high that you are not getting very much organic traffic for that keyword. So your baseline traffic is probably zero.

Now let's assume that you implement a proven SEO process that will improve your website with high search engine positioning to where you are in the top five position and you are getting 20% click through on the 145 daily searches. Well you have just gone from zero daily clicks to almost 30 daily clicks for that keyword.

If you have done a good job of selecting your keywords, these targeted visitors are ready to take action. Perhaps they want to purchase a product that you are selling or perhaps they want to gather some more information. The landing page you take them to for that keyword can be a sales page or maybe even a lead capture page. The overall goal is to optimize your pages for the keyword that you are targeting and then build high search engine positioning for the page that best addresses what they are searching.

From a financial perspective, let's assume that you have a product that you are selling for $100 each. Of the 30 daily clicks, you only sell 1.5 items per day on average (5% sales conversion). Well that means you have increased your daily sales by $150 per day, or over $4000 per month! Do the same thing for another couple of dozen more keywords or so and you might be on to something.

Too many times SEO is viewed as a technical issue when in fact it should be viewed as a marketing opportunity! Driving more traffic to your website is about increasing sales and should be given as much importance as any other marketing program within your company. And in today's changing marketplace, high search engine positioning for your targeted keywords may be the best investment that you can make.

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1. SEO For Small Companies - A common question we hear is, what about SEO for small companies, is it necessary? And my response is very simple – not only is it necessary, it is critical. The internet is the one level playing field left for small companies and they should do everything possible to leverage that opportunity to complete fairly against larger companies. It can be ...
2. What Is SEO - For those of you who do not understand ‘what is SEO’, this is an indication that you have much to learn to be successful with your online business. SEO – search engine optimization – is the most basic building block of your online business. If you learn how to do SEO appropriately then you are guaranteed that you will can generate sustained traffic to your website. And the word ...
3. Search Engine Optimization Ranking - Based on the various advertising claims you can see all over the internet, there are many methods of SEO. There appear to be a never-ending supply of whiz-bang secret weapons that develop instant page one positions in just 24 hours! Flip a few switches, add some water and your website will instantly take over ...

Charlotte SEO	Search Engine Optimization Consulting	NC SEO

56. SEO For Small Companies

A common question we hear is, what about SEO for small companies, is it necessary? And my response is very simple - not only is it necessary, it is critical. The internet is the one level playing field left for small companies and they should do everything possible to leverage that opportunity to complete fairly against larger companies. It can be the difference of a successful business or a struggling business.

You might ask, how can small companies compete against large company SEO budgets? Well, to be honest you cannot. Many large companies have a team of people that are dedicated to search engine optimization and they also make large investments into other search engine marketing programs like pay per click, etc. Their SEO budget is in the hundreds of thousands and millions of dollars.

But that does not mean that small companies who implement an SEO process cannot out-wit or out-smart large companies with a laser focused SEO program. That is the essence of SEO for small companies - finding niches within the broader market. It takes a lot of work but many small companies outpace larger companies for higher rankings on the search engines for similar keywords.

The bigger issue though is why SEO for small companies is so important for small companies ...

I have worked for several small companies that competed against larger companies and we were always dwarfed by their massive marketing budgets. That is pretty common and small companies have always struggled on establishing market presence without similar marketing budgets. Now, traditional advertising methods do not work any more:

• Advertising in newspapers or magazines is very expensive and mostly ineffective, other than to create some brand awareness for the few readers who are still left.
• Direct mail campaigns often end up with a lot of wasted paper in the trash cans because 98%+ of the people who receive the package do not want or need this information.
• Email marketing has almost become taboo.
• Telemarketing is almost illegal with do not call lists, etc.

Many companies often view search engine optimization as a technical issue. We coach these companies that this is not a technical issue at all and should rather be viewed as a marketing strategy. Improving search engine rankings for the targeted keywords that define your business should can be the number one marketing strategy your company has because it is now the single best method of finding new clients.

When large companies implement their SEO strategy, they tend to focus on the broad terms that get the most traffic. They can afford to do that with their large budgets. When doing SEO for small companies, the strategy is to go after the more specific 'long tail keyword' terms that have less traffic but are also less competitive. The result is that top search engine positions can be obtained more quickly with the more specific keywords, leading to organic search engine traffic more quickly. This is one of the methods of SEO that we use to help small companies improve their business with a better SEO strategy.

Related posts:

1. What Is SEO - For those of you who do not understand ‘what is SEO’, this is an indication that you have much to learn to be successful with your online business. SEO – search engine optimization – is the most basic building block of your online business. If you learn how to do SEO appropriately then you are guaranteed that you will can generate sustained traffic to your website. And the word ...
2. Search Engine Optimization Ranking - Based on the various advertising claims you can see all over the internet, there are many methods of SEO. There appear to be a never-ending supply of whiz-bang secret weapons that develop instant page one positions in just 24 hours! Flip a few switches, add some water and your website will instantly take over ...
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Charlotte SEO	SEO Consultancy Services	NC SEO

57. How To Research Keywords

This is one of the basic steps of SEO and it is very important to know how to research keywords. The reason is that the keywords are the basic building blocks of any SEO campaign. If you don't understand how to research keywords then your chance of success is immediately at risk.

Every experienced search engine marketing person probably has their own unique way of researching keywords. Over the years, I have learned from many mistakes and have settled into a stand routine when doing my keyword research. Now that is not to say that I do not ever deviate because I do when the need arises. But the following is my process on how to research keywords.

I usually start my with a broad keyword search term and try to find every possible keyword that is related to the 'parent' term. For this part of the process, I use two the free Google keyword tool because this tool provides quick access to high volumes of related keywords. The goal here is to develop a list of thousands of different keywords if possible so that every potential avenue can be explored. Too many people do one search and then stop - never diving deeper the second, third, fourth .... times. You never know when that next deep dive is going to discover the golden keyword.

There are some tricks on how to do these searches and organize your keywords. The first thing I do is enter my main keyword into the Google adwords tool and then hit search and it will bring back several hundred keywords. Then I copy those into another free application called Keyword Pad which allows you to aggregate large volumes of keyword and then do some editing of the list. I find this tool indispensable during this phase of the keyword research project.

I might go through the same procecss a few times, or dozens of times depending on the specific keyword target that I am going after and how many potential keywords there are for that general topic. I cannot emphasize the importance of repeating this process at least a few times to dig as deep as possible. Of course with every keyword search, at some point you reach a point of having the list very complete.

So after the searches are done, I use Keyword Pad to edit my list and use some of their tools to remove keywords with certain words, remove duplicates from all the searches and other functions that this software provides. Once the list is cleaned to my liking I then export the keyword list to the clipboard for use in the next steps. That is when real art of keyword search starts to happen.

The next step is to take the keywords and load them into one of truly critical software solutions that you need to own to be successful in online marketing, a product called Market Samurai. This workhorse of a product is ever present on my desktop and I use it non-stop through the day for a variety of reasons. But in this case, it's to take the large keyword file that we have generated down to a targeted keyword list of 25,50,100 or more targeted keyword phrases for the SEO campaign.

Using Market Samurai, I then start to run my keyword analysis to find out the search volumes and high level competition for each keyword. The best method I have found is that after the keyword analysis by Market Samurai, you then sort based on the SEOC (SEO Comp) from smallest to largest. As you go down the list, the keywords with the smallest SEOC and the highest number of searches might be the best keywords to target. What that combination provides are the highest keyword search terms with the lowest 'high level' competition. But that does not necessarily mean they are the best keywords to target.

Market Samurai has another module called 'SEO Competition' which allows detailed competitive research for the websites that hold the top ten positions in Goolge for a specific keyword. This analysis provides a wealth of information such as the on-page (meta tags, etc.) and off-page (backlins, etc.) factors that allow that particular website to rank high. This analysis will give you an instant feedback on whether it is possible to get top rankings for that keyword.

But I not stop there. The last bit of keyword research and competitive analysis is using a product called SEMRush. What I like about this product is that it gives you keyword research and competition data from the reverse side of what Market Samurai provides. For example, I can look at the top twenty websites for a keyword and 'see inside' their website - gather information on the keywords that they have organic rankings, analyse the back links, and much more. So with the combination of the two products I get a complete picture of the competition and what it will take to beat them.

If you are serious about doing SEO for your website, tt is very important to understand how to research keywords. We hope this article helped you understand.

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1. What Are SEO Tools - You often read that you need the right tools for SEO, and this article will define what are SEO tools, why they are important and how they will help you improve your page ranking for your targeted keywords. Without the proper tools you are basically shooting in the dark. There are various SEO tools that you should purchase ...
2. How To Find Keywords For SEO - Keywords are the foundation of a good SEO program. Pick the right keywords and you have solved a large part of the SEO riddle. Select the wrong keywords and you have potentially limited your success from the very beginning. So what is the best way to find keywords ...
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Charlotte SEO	SEO Marketing Firm	NC SEO

58. What Is SEO

For those of you who do not understand 'what is SEO', this is an indication that you have much to learn to be successful with your online business. SEO - search engine optimization - is the most basic building block of your online business. If you learn how to do SEO appropriately then you are guaranteed that you will can generate sustained traffic to your website. And the word sustained is the key because that is what you will need to have for a successful business.

The SEO process is actually a very simple process and it has been documented on this website as well as many other websites. You may find slight derivations of the process, but the basic building blocks include:

• select targeted keywords that are relevant to your business and provide the traffic levels that you want to drive to your website (see SEO Keyword Research)
• compeititive analysis on the keywords you have selected to determine how difficult it will be to get top search engine positions (see SEO Competitive Analysis)
• create content that is keyword relevant on your own blog or website and across a wide range of content sites (see SEO Content Creation)
• build keyword relevant back links back to the page on your website that you want to build page rank (see SEO Build Back Links)

Well it is true that performing each of these steps in itself is somewhat simple. What makes it difficult are a few things:

• the repetitive nature of going through the evaluation process and competitive analysis of each keyword that you have selected
• the manual nature of completing each of the steps which is a very labor and time consuming procecss
• the instinctive ability to recognize 'good' keywords and those that are not so good as you are going through the analysis process
• the ability to write fresh and unique keyword relevant content multiple times per week
• the process of posting content at the many various link building sites where you need to be present
• the cost of acquiring all the various software tools that will help you manage the SEO implementaiton
• the required time it will take to learn all the various solftware solutions that you will need to learn

• keyword and competitive analysis - Depending on the market this could take anywhere between two days to two months. Some markets are so competitive that it takes a lot of time to go through the process of analyzing the thousands of keywords that might be considered - in order to find the 25, 50, or 100+ keywords that you want to build your SEO strategy around. Other markets are so large that there might be hundreds of targeted keywords that need to implemented, but most are not that complicated. The keyword analysis phase is the building block of the whole SEO campaign and every effort made to dig deep for keywords are worth the effort to pursue, whether that is two days, two weeks, two months, or whatever time frame it requires.
• content creation - The fact is, content creation is part of the project that never ends. As long as you are posting new content on a periodic basis - at a MINIMUM of two-to-three times per week - you will keep the search engine spiders active on your website. What that means is that your pages will get indexed faster and the search engines will give you higher rankings over time because they see it as an active website. Every time they visit they see new content. It does not matter how good your keyword research process has been, if you do not continue to creat new content then your website traffic will dwindle.
• build backlinks - Again, this part of the SEO project never ends. You should continue to post articles in article directories, submit to social media bookmark sites and dozens of other ways to create back links. Google has openly stated that the number of keyword relevant back links that a website has generated, is the the number one factor in ranking that particular page. So link building is a never ending job. If you are building back links correctly, the search engines will see a continuous stream of new back links pointing to your website with keyword relevant back links to your keyword relevant content pages.

If you have no experience with SEO and still question 'what is SEO' we can help. Further if you do not have any of the tools that you need to properly execute the SEO strategy, the process to learn everything you will need to learn will take months or even years. We would love to discuss our SEO process with you to help you improve your online business visibility in a much quicker timeframe.

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Charlotte SEO	SEO Consultancy Services	NC SEO

59. Search Engine Optimization Service

Why should you consider search engine optimization service for your company? If you are getting all the traffic to your website that you want, and have so much business that you cannot handle any more, then maybe you do not need these types of services. But I would venture to say that most small companies do not have that 'problem'.

In fact, the majority of clients that we are working with have just the opposite complaint. They have spent thousands of dollars on a website which is basically doing nothing more than collecting cyber dust. Since their website has never been SEO optimized for targeted traffic, there is very little traffic of any type to the website.

We just had one client tell us that the only traffic they get to their website is from people who already know them or their company. This is $20+ million company that is a leader in their industry and who have spent many thousands of dollars on getting their web presence established. They have a beautiful website, but no traffic. After looking at how their search engine optimization is implemented on their website, it is easy to understand why.

As we started the SEO project with them it became obvious that whoever did their website knew nothing about SEO. None of the pages were optimized, leaving no way for the search engines to properly spider their site and provide keyword rankings for their pages. Because of this, the search engines are not able to determine what their website is about and therefore the website has no meaningful value or presence in the search engines.

This is very common for most small-to-medium businesses, and that is why we started Carolina SEO Services. Our idea was to be 'different' in that we only offer search engine optimization consultant and implementation services.

We do not try to make ourselves out to be website designers because that is not something we do well. In the same vein, most website design companies do not understand SEO. Many website designers might 'also' provide SEO services as an add-on service, but almost none of them offer the value of our search engine optimization service offerings.

Simply put, that is all we do - we are search engine otpimization. And because we have been such ardent learners over many years of doing search engine optimization for our own websites, we understand SEO in a very personal and intimate way. And that is the commitment that we make for any one that wants us to provide search engine optimization service for their online presence.

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Charlotte SEO	SEO Consultancy Services	NC SEO

60. What Are SEO Tools

You often read that you need the right tools for SEO, and this article will define what are SEO tools, why they are important and how they will help you improve your page ranking for your targeted keywords. Without the proper tools you are basically shooting in the dark.

There are various SEO tools that you should purchase if possible. The good news is that a) there are very few of these SEO tools that you need to purchase and b) they are relatively inexpensive. The combined cost of all of the tools that we are going to recommend is less than $125 per month. Now if you are not willing to spend $125 per month on your business, you are not very serious about building a business.

Let's start at the beginning. When you start an SEO project, the first thing you do is start with the keywords. Likewise, the first SEO tool that you need to purchase is a keyword tool so that you can gather large amounts of keywords and the do the proper competitive analysis. If you are simply picking keywords for your business based on 'what sounds right' or 'what feels good', you are making serious mistakes.

The right keyword tool will allow you to mine deep into hundreds and thousands of keywords to find the right 15-20 keyword phrases that you decide to pursue. Those 15-20 keyword phrases should follow the definition of 'good' keywords - they have high enough traffic that it is worth the effort to pursue and they have low enough competition that you can achieve good search engine ranking. The very best keyword research product (and there is not even a close second!) is Market Samurai. With this product you will be able to drill down from one keyword into tens of thousands of related keywords. You can keep drilling down forever if you want. There is a wide variety of traffic data and the ability to run a detailed competitive analysis that will help make it easy to find those 'good' keywords. Market Samurai sells for $149 one-time cost, and besides offering a great product, they also provide very good training videos.

So now that you have chosen the intitial batch of targeted keywords to pursue, you will want to do a more detailed competitive analysis to see how difficult it will be to achieve those high rankings that you want. Market Samurai provides the ability to analyze the top 10 websites for a particular keyword and you can quickly uncover the on-page and off-page optimization levels those websites have achieved. With this information you can decide if it is worth pursuing based on how difficult it appears to be.

While this information is extremely useful, I feel it only takes you about 85%-90% of the way there to fully make a competitive analysis. That's where a new favorite product of mine called SEMRush comes into play. SEMRush provides that extra layer of competitive analysis that I have not found from other products. It allows you to look inside the websites that are holding the top 20 spots in Google and you can really start to understand how steep the competition is for that keyword. There is also other information provided about their traffic history which is also very useful for analyzing your competition.

One particular feature that I really like about SEMRush is the ability to retrieve the organic keywords from a competitive website. The definition of organic keywords in SEMRush is any keyword that has a top 20 ranking. So you can instantly have access to your competitor's ranking keywords and develop a strategy on where you can beat them. This function is incredible and is worth the $67 per month that they charge. It's easy to forget that SEMRush also provides great keyword research, but it is the competitive info that sets this product apart from the others.

So to this point you have been able to do deep analysis on keywords and should have enough information to finalize the 15-20 keyword phrases you want to target. With these keywords you (hopefully) would start creating content in various places - blog, articles, etc. And this is where the hard part of SEO comes into play - building keyword relevant links back to your site. Since this is the number one criteria that Google provides for assigning page rank it is extremely important that you build as many back links as possible.

And that brings us to the third and last SEO tool that we recommend, which is an SEO platform called Veretekk. When you look at this product the first reaction is probably along the lines of 'ok, so what'. Because there is nothing special about the user interface, there are no bells and whistles, Veretekk is just a routine looking software application. But it is what is under the hood that makes Veretekk such a special piece of software.

In short, Veretekk is a back-link-creating machine. There are 43 traffic and SEO portals that you can use to swarm your links across thousands of locations with all the links eventually leading back to your website. This pure, white-hat SEO technique is highly regarded by search engines and you will see your page rankings growing by the day. Veretekk is a 14-year old company which is ancient in the internet world and simply offers the best seo program that is available. Veretekk is a steal at $54.95 per month, especially when you consider the world-class LIVE training that you also get.

So if you are wondering what are SEO tools and what can they do for your business, the answer is very simple. When these tools are used properly, you will implement an SEO campaign that will be difficult to match unless your competitors are using the very same product. Having access to the right tools can make the difference between online success and online failure. Is it worth $125 per month to take that chance?

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Charlotte SEO	Best SEO Program	NC SEO

61. Cost of Search Engine Optimization

Many companies are wary of the cost of search engine optimization as there is no question that doing an SEO project is not cheap. The SEO process is labor intensive and time consuming and requires great diligence to actually complete all the various tasks that need to be completed.

One way to justify the cost of search engine optimization is to consider it part of your marketing budget and see it as an investment instead of a cost. Think about the 15-20 keywords that you would like to have first page Google position. Would that have an impact on your business? Is that worth an investment? Perhaps the better way of viewing this is to consider the alternative - what is the cost of not doing search engine optimization?

The business community is an online community today. The search engines have turned into yesterday's yellow pages. Just about everyone starts in Google when they are looking for a product or service. When you consider that well over 70% of all internet traffic is created from search engines and that Google commands the vast majority of that, you can start to see that you need to be on the front page of Google.

We offer a number of ready-made SEO packages depending on the level of services that you need, they are listed below.

1. Starter Kit SEO Package
2. Basic SEO Package
3. Advanced SEO Package
4. Serious SEO Package
5. Premium SEO Package

If none of these pacakge fit exactly what you need, we can establish an SEO package price that delivers the exact SEO plan that is best for your company.

Having a properly SEO-optimized website is a strategic advantage and attaining top search engine positions should be viewed as a strategic asset. Just as there is with any strategic asset, there is a cost of search engine optimization. The winners of the future will be those companies that make the best use of these strategic assets.

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1. Methods of SEO - Search Engine Optimization or SEO is the process of taking process related steps to improve the position and ranking of your website’s visibility in the search engines. SEO is accomplished by the combination of the following singular tasks: Keyword research, Creating keyword relevant content, and building back links to your website ...
2. Increase Website Ranking on Google - When we say ‘increase website ranking on Google‘, we are in effect saying increase website ranking in the search engines. By some estimates, Google is responsible for driving 70% of all web traffic. In that respect, Google IS the search engines because of the ...

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Charlotte SEO	Best SEO Program	NC SEO

62. How To Be 1 On Google Search

This is the question every internet marketer has, how to be 1 on google search. It is the holy grail of search engine optimization, the ultimate achievement for every SEO professional. And the good news, it is more achievable than one might think.

There are billions of web pages on the internet, how could you possibly get number 1 ranking? Well if there are billions of web pages I would venture to guess that there are multiples of that amount of keywords. So there are probably more keyword search requests than there are qualifying pages. When there is no page anywhere on the internet that has the perfect level of optimization, Google makes the best assumption on which website deserves to get the top ranking. In many cases the website that gets the first position sort of wins it by default because of their strong rankings in other areas.

What that means to internet marketers and search engine opimization professionals, is that there is great value in doing extensive keyword research to find those keywords that have not been highly optimized for the search engines. In other words, when you can find keywords that pages have not been optimized with meta tags, header tags, etc., you have a realistic chance of getting number 1 position on google search.

There really are basic steps to do to learn how to be 1 on google search. They are documented in our SEO process, but the following is a summary:

• detailed SEO keyword research - Notice the two keywords, detailed and SEO. To do a detailed SEO keyword research, it is not enough just to use the free Google Keyword Tool (although it definitely is worth using for certain situations). To go deep in SEO keyword research you will need to have details around number of daily / monthly searches and the number of competiting sites. You will want to have a tool that allows you to start with a keyword phrase, and then dig deeper with each iteration until you have found every possible variation of the original keyword phrase. That is called long-tail keywords and understanding how to find them is very important to your overall internet marketing success. The best product that we have found - hands down and there are no close seconds - is Market Samurai.
• competitive analysis - While you are in the keyword discovery phase, you will run across keywords that on the surface look like they will be sure-fire winners. And some will turn out to be that way. But with further competitive analysis, you may find that just because they appear to be promising - that is, they have a low number of competing sites - they actually might be impossible to get high rank. It could be that although there are a low total number of competing sites there are enough that have been highly optimized for the keyword phrase that it will be impossible to take their ranking positions. Again, having the right tool is absolutely critical. We use both Market Samurai and SEMRush in our competitive analysis as they each offer something different that helps to see the total competitive picture. Market Samurai has a competitive analysis module that allows you to analyze the on page and off page factors for the top 10 web sites in Google, which is very helpful because you get a snapshot of how difficult it will be take achieve those positions. SEMRush allows you to 'look inside' a competitors website and really understand why they rank high in the search engines.
• create content - To be successful with SEO for your website, you will need to write LOTS of keyword relevant content and spread it across the internet. There are no automated tools for creating content but there are several tools for syndicating content. There are numerous article directories (Ezine Articles, GoArticles, etc.) and directories that you can individually submit. But to win on the internet you need to syndicate far and wide across a variety of blogs, websites, directories, portals, etc. In other words there are multiple places where you need to be posting your content - your blog, article directories, Web 2.0 properties, social bookmarking sites, ad directorires, SEO back linking portals, etc. Content is king in the search engines, and those who write a lot of content generally do well ranking in the search engines.
• building backlinks - Once again, you cannot possibly do everything manually. There are two very good automated options for building out your SEO content. In my perspective, every internet marketer who is serious about their business should be a Veretekk subscriber. This solution provides a wealth of SEO tools that will help you get your content out and build massive amounts of backlinks. There are too many valuable features in Veretekk to discuss in this article, but if you are serious about being successful on the interent, Veretekk will the foundation for the rest of your business. Their motto says it all - Veretekk will provide you with an 'unfair advantage'. The second tool is a service called OnlyWire that automates submission to social bookmarking sites, unless you are submitting multiple articles per day, the free version will probably provide what you need.

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Charlotte SEO	Best SEO Program	NC SEO

63. Methods Of SEO

Based on the various advertising claims you can see all over the internet, there are many methods of SEO. There appear to be a never-ending supply of whiz-bang secret weapons that develop instant page one positions in just 24 hours! Flip a few switches, add some water and your website will instantly take over the search engines for your targeted keywords. Wealth and fame are just around the corner!

Unfortunately, those methods of SEO do not work. There are no secret SEO weapons and there are no SEO silver bullets. What was true about SEO ten years ago is still true about SEO today. Sure, many of the technologies have changed and there is now a much larger variety of places on the internet where you need to build your online presence, such as social media sites, Web 2.0 sites, etc. But the basic building blocks of SEO really have not changed that much.

The biggest difference today is the number of competing websites that are going after the same visitor. That means it is more important than ever to follow and practice the correct methods of SEO so that you are rewarded for your efforts.

So what are the correct methods of SEO? Very simple really - pick the right keywords, write keyword relevant content and build links back to your website. Do that a few hundred times over 6-8 months and you will start to see some real, meaningful results. SEO is definitely not a sprint but rather it is a really long marathon. And in some ways it never ends because there will always be someone looking to take your top positions once you get them. Click this link to learn more about our view of the SEO process.

The hardest part for most small companies is to do SEO on their own. Most small-to-medium sized companies are working hard just to keep their business functioning on a daily basis. If SEO is a new project, in most cases they will not have any of the following which are required to properly implement an SEO strategy:

• the time to learn and implement the proper methods of SEO
• the resources that are available to take on more work
• the right software tools to properly analyze and implement SEO, and
• the desire to take the focus of the daily business to implement all that is required with SEO

It really comes down to companies making a decision on how important their online business is to their overall business. A good online visibility has a huge impact even for the most 'offline' type of business. Since the internet is the 'yellow pages of the 21st century', if your potential customers cannot find you online, then you are at a serious marketing disadvantage.

At Carolina SEO Services, we implement SEO by following the established methods of SEO that produce sustainable, long-term SEO results.

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Charlotte SEO	Best SEO Program	NC SEO

64. How To Check Page Rank On Google

This particular question requires multiple answers. When someone asks 'how to check page rank on Google', presumably they want to find out what is the page rank of the entire website using the Google 'Page' rank formula. But others may ask the same question wanting to find our what pages their keywords rank for in the search engines. We will address both of these answers in this article.

Google has an algorithm called 'PageRank' that was developed by Larry Page, one of the Google founders. Just coincendentally, the Page factor that is named after his last name also comes into play when ranking websites in the search engines. Many people who do not know that Mr. Page developed this algorithm normally assume that it is tied to what page your website ranks for the keywords you are targeting. It actually has nothing to do with search engine pages.

This is how Wikipedia defines the Google Page Rank Algorithm:

PageRank is a link analysis algorithm, named after Larry Page[1] and used by the Google Internet search engine, that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is referred to as the PageRank of E and denoted by PR(E).

A PageRank results from a mathematical algorithm based on the graph, the webgraph, created by all World Wide Web pages as nodes and hyperlinks as edges, taking into consideration authority hubs such as cnn.com or usa.gov. The rank value indicates an importance of a particular page. A hyperlink to a page counts as a vote of support. The PageRank of a page is defined recursively and depends on the number and PageRank metric of all pages that link to it ("incoming links"). A page that is linked to by many pages with high PageRank receives a high rank itself. If there are no links to a web page there is no support for that page.

So now that we know what the Page rank algorithm is, how does it apply to your website? Well the first thing you should note is that the algorithm relies heavily on back links to individual pages of your website. That is why it is so important to build back links every day - the search engines like websites that have a continual stream of new back linking activities. Which leads us to the second interpretation of "how to check page rank on Google".

Most internet marketers have a large list of targeted keywords that they are trying to get rank. Without the proper tools it is impossible to track your ranking position for each keyword. So you need to invest in the proper tools to have the ability to analyze your current rankings for each targeted keyword, and then analyze the competition for those keywords to understand what it will take to achieve top positions.

There are two tools that we recommend for properly analyzing page ranking and comepetitive analysis for your keywords. Two thoughts before I say what they are: 1) there are free versions and paid versions of each, to get the full benefit of the solution you will want to have the full version, and 2) you do not have to purchase both of them at the same time but together these two products provide all the details you need to make analysis of yuor page rank positions for your keywords.

• Market Samurai - Unquestionably the absolute 'must have' product for internet marketers. If you only purchase one product make it Market Samurai. This comprehensive tool provides keyword research and a lot of other functionality including two that are important to help you with page rank analysis: 'Rank Tracker' provides you with up to the minute ranking for your keywords up to the 1000th position, and 'SEO Competition' which allows you to closely analyze who holds the top 10 positions for a particular keyword with detailed metrics on why they have such high page rank.
• SEMRush - Coming from almost the opposite angle, SEMRush allows you to input a keyword which produces a list of the top 20 ranking websites with detailed data, or you can enter a competing website and see instantly what keywords they have organic rank.

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1. What Are Backlinks On A Website - Backlinks are seen as a vote of confidence by the search engines for your website. The more you have, the better – especially if they are spread wide across multiple websites. In other words, the search engines value those links more if they are coming from different sources. That leaves one final question ...
2. How To Do SEO Yourself - For many companies and internet marketers, learning how to do SEO yourself is the only legitimate way you will ever have SEO done for your website. Implementing a full SEO strategy is a time and labor intensive project and can be quite expensive. If that is your case, you may have no ...

Additional Links
Charlotte SEO	Search Engine Optimization Guide	NC SEO

65. How To Find Keywords For SEO

Keywords are the foundation of a good SEO program. Pick the right keywords and you have solved a large part of the SEO riddle. Select the wrong keywords and you have potentially limited your success from the very beginning.

So what is the best way to find keywords for SEO? How do you determine which keywords are winners and which keywords are losers? There are four common golden rules that you should adhere to when picking keywords:

• relevancy - The keywords you select must be relevant to the types of products or services that you are trying to sell. This seems like a pretty obvious statement but not everyone picks the best keywords that that drive 'targeted' traffic to your website. So the first rule is that you should start by identifying the keywords that are most relevant to the content on your website.
• competition - This is an often overlooked step in the process for the very simple reason that many people do not know how to analyze keyword competition. Google provides their view of competition by providing the total number of websites that they have been indexed for that keyword. But that is only half the story. We have seen keywords that have a high Google competition ranking but are actually quite easy to get on the first page, and vice versa. That is because there may a keyword that has a lot of competing pages but no single page that is specifically optimized for the keyword. It is very important to understand how to analyze keywords in detail to select the right keywords for your website.
• traffic - It is also very important that the keywords that are selected provide enough daily traffic. You must keep in mind that high daily searches for a keyword do not automatically translate into more traffic to your website. To get any significant piece of the traffic you need to be in the top 2 or 3 positions. So picking your keywords has to be a mix of how much traffic they provide along with how easy (or hard) it will be to get top position ranking.
• value - The last rule is that the keyword must provide some value. There are two respects to this. One, are there products or services that you can sell to help them solve the problem that leads them to do a keyword search? And two, when people search on the keywords you are targeting, are they looking to buy something or are they just doing some research to gather more information. That makes a huge difference if you are trying to make money from your websites.

• fits overall image of business - Are the keywords consistent with the overall image or branding of your company? If not then you need to do more research to make sure the keywords fit your overall company branding.
• easy to create keyword relevant content - Since any SEO campaign will require a lot of good, fresh and unique keyword relevant content, the keywords need to be easy to write content about. There are many keywords that look good during the analysis but when it comes to writing content it is impossible to keep coming up with new ideas to say the same thing.
• supports overall SEO strategy - Just as the targeted keywords should fit the overall branding of your business, the keywords should also fit within your overall SEO strategy. Content, linking and syndication all need to be part of your keyword selection process.

Related posts:

1. What Are SEO Keywords - Most internet marketers understand what keywords are, but very few understand what are SEO keywords? Slight difference of terminology, or big difference in performance? It is hard to say which step of the SEO Proccess is the most important, but selecting the keywords you want to target has to be very near the top. These keywords ...
2. How To Do SEO Yourself - For many companies and internet marketers, learning how to do SEO yourself is the only legitimate way you will ever have SEO done for your website. Implementing a full SEO strategy is a time and labor intensive project and can be quite expensive. If that is your case, you may have no ...

Additional Links
SEO Process	Search Engine Optimization Ranking	SEO Pricing
Charlotte SEO	Search Engine Optimization Consulting	NC SEO

66. Increase Website Ranking On Google

When we say 'increase website ranking on Google', we are in effect saying increase website ranking in the search engines. By some estimates, Google is responsible for driving 70% of all web traffic. In that respect, Google IS the search engines because of the vast amounts of traffic that Google produces.

Most other search engines seem to mirror the results of Google. Whether they have access to the Google search algoritms or rather they just do a good job of following the leader, searches across multiple search engines very closely mimick the results of searches on Google. So the bottom line is that the expedient thing to do is focus your SEO efforts to increase website ranking on Google.

Accomplishing this is no secret. The SEO process is well documented on this blog and thousands of other blogs across the internet. The process is simple but takes a lot of hard work. But the payoff is huge because the economic value of having top position or even being first page position on Google can have an instant and immediate impact on a company's success.

The formula for the process remains the same:

• Do great keyword research - Keywords are the heart and soul of your online business. These words define who you are and they become the basis for the whole SEO strategy. There are so many decisions that go into which keywords to select - how competitive are the keyword terms, how much organic search traffic do they produce, are the terms conducive to supporting your brand and corporate image, are the terms something that can be used in support of your SEO marketing strategy, and much more. Choose these keywords wisely and half the SEO battle is won.
• Be prepared to write a lot of content - The search engines love keyword relevant content and if you really want to increase website ranking on Google you better be ready to write content. This includes on site content for your website or blog and off site content in a variety of places where you can post content - article directories, social bookmarking sites, Web 2.0 properties, etc. - in support of your main business website, which leads to ...
• Build SEO backlinks back to your website - This is the secret sauce of SEO and one that many companies do not spend enough time on completing. Backlinks are very simple - it is the process of using your targeted keywords as 'anchor text' with a hyperlink back to the page that you want to promote for that keyword. For example, SEO process is a keyword that I am trying to increase website ranking on Google. You cannot possibly build enough back links and the good news is that backlinks are naturally done by doing the off page content as described above.

Related posts:

1. Search Engine Optimization Ranking - You often hear people talk generically about search engine optimization, but a bigger focus should be specifically on how to improve search engine optimization ranking. The fact is, the goal with any SEO program is to optimize the ranking positions of your website in the search engines. Seeing it this way – with the focus on optimizing your ranking ...
2. Why Is SEO Important - If you have a business where an online presence is required, the question ‘why is SEO important’ should have a very high level of interest for you. From online marketers who sell their products exclusively online, to more traditional off-line companies that simply want their prospects to find their website and learn more about their ...

Carolina SEO Services is a Charlotte SEO company that provides SEO expert service to NC SEO and other clients located across the USA.

67. What Are Backlinks On A Website

Backlinks on a website are the result of another website 'linking back' to your website. They are also one of the most important 'assets' you can have for your online business.

This is how Wikipedia defines backlinks:

"Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node."

So that is the basic definition and is easy to understand. But the more important issue is the impact that backlinks have for your website. Again, from Wikepedia:

"Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today, their significance lies in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page (for example, this is used by Google to determine the PageRank of a webpage). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page."

Backlinks are seen as a vote of confidence by the search engines for your website. The more you have, the better - especially if they are spread wide across multiple websites. In other words, the search engines value those links more if they are coming from different sources.

That leaves one final question, which is how do you build SEO links? We are purists when we come to building backlinks, we do not believe in the quick fix of building 10000 links overnight. That is in fact very dangerous for your website because it will be tagged as spam.

The best and most sustainable method of building SEO backlinks include the following:

• article submission - There are numerous article submission sites that you submit articles such as Go Articles, Articles Base, Ezine Articles, etc. Most of the article sites have high page rank and links back from their sites are very valuable for your SEO rankings.
• social bookmarking - There are also numerous social bookmarking sites like Digg, Facebook, Twitter, Reddit, and many others where you can post links. If you are an internet marketer you need to get in the habit of posting your links to these sites because they get a lot of exposure in the search engines.
• directory submission - Yeah we know, the boring old directory submission sites. But when you consider that most of the directory submission sites have high page rank (good) and low Alexa rank (even better!), then proper management of building SEO links with those sites are well worth the time.
• Veretekk - We saved the best for last. If you have never been exposed to Veretekk you are missing a great opportunity to improve the performance of your website. I like to call it a stroke of genius becasue if you use the Veretekk solution as it is designed, you will naturally achieve SEO success because that is what it is meant to do - create the underlying SEO structure to get you high rankings. And as an added bonus, there is live training every day on various parts of the Veretekk system.

We hope we have answered your question on 'what are backlinks on a website'.

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2. How To Promote My Website - This question – how to promote my website – stumps more internet marketers than just about anything else. Promoting, or marketing a website is much different than marketing just about any other type of commodity ...

Carolina SEO Services is a Charlotte SEO company that provides SEO consultancy services to NC SEO clients.

For many companies and internet marketers, learning how to do SEO yourself is the only legitimate way you will ever have SEO done for your website. Implementing a full SEO strategy is a time and labor intensive project and can be quite expensive. If that is your case, you may have no alternative.

Learning how to do SEO yourself is easy for some people and hard for others. There are a lot of factors that determine which one you will face. That is because SEO touches on several skills that you either need to have already or will need to develop, such as:

• technical skills - To properly execute your own SEO plan you will need to understand html code, be able to set up and manage ftp accounts, customize blog setup and configurations, and other required technical skills. Some people new to internet marketing pick it up right away and others never seem to figure it out. When I started several years ago I was a total novice. The point is, do not let the lack of technical skills keep you from taking the first steps, the fact is that most people start at the same place you might be at right now.
• writing skills - If you are going to learn how to do SEO yourself, you better learn how to write content. Because the simple fact is that SEO is all about conistent submission of new, unique and fresh content. And you need to spread that content around the internet in order to build links back to your website. You can spread the content in various ways including posting content in multiple places, such as your blog, article directories, Web 2.0 sites, social bookmarking websites, online advertising systems and other places. Content is king on the internet, learn how to write good keyword-relevant content and you will have an edge on 95% of all the other internet marketers.

• marketing skills - SEO really is nothing more than advertising or marketing on the internet. It is not advertising in the sense of snazzy marketing campaigns that might be prevalent in the off-line world. For sure, off-line companies do a lot of on-line marketing. But that is not what search engine optimization really is all about. SEO is the process about determining how to get the search engines to find your pages that are keyword relevant content and optimized for the keywords that you want to target. And while SEO is not marketing in the traditional sense, you must have some marketing skills in your SEO plan. The fact is you are trying to sell something - a product, a service, your newsletter, etc. - and you use SEO to market to the search engines for whatever it is that you are selling.

Below are the tools that I use in my business and highly recommend them, especially you if are interested in learning how to do SEO yourself:

• Market Samurai - This is a great product for generating large numbers of keywords. It also provides superb keyword anlaysis and SEO competitive tools that allow you to take thousands of keywords and identify the top 'X' that you want to target. Market Samurai should be a staple in every internet marketer's tool box. Besides being a great keyword generator and analytical tool, their team provides a wealth of great training on the keyword selection process and implementing search engine optimization. Market Samurai sells for $149.
• Veretekk - If Market Samurai is a 'must have' tool, then there is also a second 'must have' product, a product called Veretekk. This 10+ year system is really a stroke of genius with a number of traffic and SEO portals that come with every system. By design, it will generate daily leads (your very own personal premium leads) that you can contact directly. But the real power of Veretekk is the SEO processes that it implements through the unique configuration of your system. And the best part is that there is peer-based training that will take you through all facets of the Veretekk system to help you properly learn SEO. Did I say a stroke of genius? Veretekk is $54.95 per month.

In a business environment as complex as the internet, you have to beat 99.99% of your competition. There is only 'one' first page on Google and if you are not on that first page you are severely limited in the amount of business that you can generate. The adage about an online marketing business is very simple - no website traffic = no sales. Learn how to do SEO yourself and start driving the traffic you want to your website.

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2. What Are SEO Keywords? - Most internet marketers understand what keywords are, but very few understand what are SEO keywords? Slight difference of terminology, or big difference in performance? It is hard to say which step of the SEO Process is the most important, but selecting the keywords ...

Part of the keyword selection process is understanding who your competition is, what keywords they are targeting and why they are beating you in the search engines. Because of this you will need to understand how to find keywords of a website.

Depending on the internet browser you use (Internet Explorer, Firefox, Google Chrome, etc.) some of the details in this article will be different. But for the most part these instructions will work on all the different internet browsers.

The easiest and cheapest (free!) way to find the keywords of a website is to load the page in the browser and examine the source code. This is quite simple to do:

• You can click on the 'View' button on the internet browser tool bar at the top of the page, the source code will open in a new window
• You can hold the following keys down at the same time - and U - which will open the source code in a new window
• If you are using an add-on toolbar, some of these have a 'source' button which will open the source code in a new window

If you have little technical background, do not worry about what you see in front of you. The source window shows the actual source code of the web page that you have opened. You do not need to be concerned about any of this as most of this is automatically handled for you, especially if you are using a blog as your website.

To find the keywords that are being used for this particular site, you simply need to find the following line in all this code: "meta name="keywords" content= ...". To find it you can either scroll through the document looking for that text or by hitting (Ctrl F) and keying that text into the search box.

If you find that line of text, the keywords that are being used for that web page are found after the 'content=' text. What you find here will vary from one website to another depending on how well optimized a web page is. And you find a big discrepancy from one website to another. On some you will find that they have done no search engine optimization at all around the keywords (and they wonder why they get no traffic!). And on others you will find so many keywords listed that it is almost 'spammy'.

That was the free and easy way which might work for a large majority of the time. In other cases you might want to dig a little deeper - for example, instead of just wanting to know which keywords a web page is targeting, you might also want to understand how what organic keywords that page is ranking for. One of the best keyword competition tools I have found is SEMRush which will provide a list of keywords where a particular website ranks in the top 20. This is very valuable information as you can 'spy' on your competitors to see what keywords they are getting high ranking. For only $67 per month, it is well worth price for the competitive knowledge you can get.

Another really good product for finding keywords and then doing extensive competitive analysis is Market Samurai. There is a lot of power with this product and if you are serious about building an internet business this is one of the core products you must have. First, the user interface is very good and allows you to start off with a keyword and then drill down into more keywords. That is great. But what is even better is the SEO competitive analysis tool that allows you to see at a glance how hard it might be to compete on a targeted keyword. All of this for a one time price of $149, it is simply genius!

Understanding how to find keywords for a website is a key component in the SEO process competitive analysis. The bottom line is that you will need to understand how to find keywords of a website specifically understand how competitive you need to be on the targeted keywords. With this information, you will be able to discover your competitor's marketing strategy around specific keywords which will help you decide if you want to pursue those same keywords.

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2. Search Engine Optimization Ranking - You often hear people talk generically about search engine optimization, but a bigger focus should be specifically on how to improve search engine optimization ranking. The fact is, the goal with any SEO program is to optimize the ranking positions of your website in the search...

The answer to this question is difficult because there are so many variables that determine how much you pay for search engine optimization. Every company is different in the resources they have available, how strategic their online business is to their overall business and how much they can budget. Therefore different businesses invest differently for search engine optimization.

There is no right or wrong answer for the question of 'how much does search engine optimization cost'. In many ways, the best answer to that question are more questions:

• what is your technical knowledge?
• do you understand how search engine optimization works?
• do you have the necessary tools to complete the SEO tasks that need to be completed?
• how much spare time do you have that you can dedicate to completing all the necessary tasks?
• do you want to participate in part of the SEO process but not others?
• are you looking for a complete turnkey SEO solution or do you just want some guidance and consulting services?

Here are various options you can consider in support of an SEO project for your website:

• do it yourself - This is by far the most cost effective method, but be prepared for some very long hours of learning and then implementing an SEO strategy. And if you do not have them already, you will need to invest in various SEO tools to provide the support you need in building your SEO program. For the average person with no technical expertise, doing SEO yourself could be a daunting task.
• hiring a consultant to guide you - Some people just need some guidance and for them, hiring a consultant for a few months might be all they need. The SEO consultant could help them select the right software products to purchase and advise them on the steps to take in the SEO process.
• full SEO implementation - For companies that do not have the resources or do not have the time to participate in the SEO process in any way, hiring an SEO firm might be the best method to move forward. Leaving it to the professionals makes a lot of sense for SEO because when it is done right it is a great investment. If it is done wrong, then it is all just a waste of money and time.

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1. How Does Search Engine Optimization Work? - Most new internet marketers jump in without any clue about how does search engine optimization work. Actually, many companies operate the same way ...

71. How To Seo A Website

Sounds like something bad doesn't it - 'How To SEO A Website'? What does that really mean?

The tasks of SEO include a number of relatively easy processes and steps that one must do on a repetitive basis to achieve the results that are wanted. These steps are specifically addressed in an article titled SEO Process, and breaks the steps down into simple very easy to understand steps, which are:

• keyword research
• competitive analysis
• content creation
• build backlinks

Finding the keywords you want to target will require a lot of effort before you even begin thinking about the content. It is easy to get lost in the keyword research phase because you may literally go through thousands of keywords to find 5-10 that you feel comfortable to target. Then you want to analyze the competition to determine if it makes sense to continue.

For every keyword you target you will write numerous articles, blog posts and other keyword relevant content wherever possible to promote that keyword. There are numerous places on the internet where you can publish and syndicate that content and there are many options that you can condider such as article directories, social bookmarking sites, press releases, directory submissions, and more. The more you spread your content the more notoriety your website will gain in the search engines.

And last but definitely not least is building back links. This is the secret sauce, this is the part of the process ties everything together from the keyword back to the content page you want to promote. This is done by using the keyword term that you are promoting as the 'anchor text' and a link back to the content page. This in effect tells the search engines what that page is all about.

It really is simple to learn how to SEO a website. Follow the process and use the right tools to do SEO for websites and you will see quick success in implementing your SEO strategies. If you are interested you can go to this link to download a free copy of this search engine optimization guide.

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2. How Does Search Engine Optimization Work - Most new internet marketers jump in without any clue about how does search engine optimization work. Actually, many companies operate the same way. In too many cases someone puts up a website and wait ...

72. Search Engine Optimization Ranking

You often hear people talk generically about search engine optimization, but a bigger focus should be specifically on how to improve your search engine optimization ranking. The fact is, the goal with any SEO program is to optimize the ranking positions of your website in the search engines. Seeing it this way - with the focus on optimizing your ranking position - might help clarify why search engine optimization is so important.

To increase your website's SEO ranking you must follow a proven SEO process that will produce the search engine optimization ranking results that you want. There are a number of steps required in this process, but it ultimately comes down to executing on the following:

1. On-page optimization - On-page optimization are those things that you can do on your website pages to make the search engines take note of your page and start putting its ranking algorithms to work. There are multiple things that must be accomplished with your on-page optimization including:
   • Selection of proper keywords (see SEO Keyword Research) - It all starts with the keywords and it is very important that you pick the right keywords that provide the daily traffic you want but is achievable from a ranking perspective.
   • Meta tags - These are the tags within the website's source code that the search engines use to define what your website is all about. It includes the title tag, the description tag and the keywords tag. It is very important that these tags are completed and optimized for every page on your website that you want to have ranked in the search engines.
   • Header tags - This is often overlooked, but the use of header tags is also very important in defining your page for the search engines. You can also use header tags for the secondary keywords that you also want to rank for on that particular page.
   • Keyword relevant content - And last but not least, each individual page on your website needs to have keyword relevant content for the keywords you want to rank. This sounds like an overly-obvious statement, but too many websites do not include enough keyword relevant content.
2. Off-page optimization - Off-page optimization are those things that have to do outside of your website, primarily this is building links back to your website. The search engines value the links that your website attracts and there are many methods in building links: article submissions, directory submissions, social bookmark submissions, press releases, and many other methods. The important aspect of off-page optimization is using anchor text for the keywords that you want to rank, with links back to the page where you want to rank for that keyword.

Carolina SEO Services is a Charlotte SEO company that provides search engine web marketing services to NC SEO clients.

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1. What Are SEO Keywords - When SEO is done properly, potential customers find your website by entering keyword phrases into one of the search engines. If these prospects find your website and take the action you have asked them to take (purchase a product, sign up for newsletter, etc.) then these are considered to ‘very warm leads’. So the question ...
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73. Comparing On-Page and Off-Page SEO

When it comes to search engine optimization, there are many factors that come into play when separating the winners and losers. But there are some things that you can do to improve the ability to make your SEO project successful. This article will examine two areas that are easy to get right: on page SEO and off page SEO. Let's take a look at these two areas and how easy they are to implement.

On page SEO is the process of making sure that the code on your website is done correctly so that the search engines can read and decipher the HTML code. This makes it easy for the search engines to easily index your pages, subsequently making it easier to rank those pages. There are several factors that you must get right to help the search engines take your website seriously such as:

• Meta Tags - These are the title, description and keyword tags that should provide the search engines with a clear understanding on what your website and each page is about. If you are not adequately spending the effort to get these right you are making it more difficult for the search engines to index and rank your pages.
• Content - Your pages should have an abundance of keyword relevant content. What does that mean? If your content is about 'refurbished power equipment' then your meta tags that define your page should be consistent with the content.
• Site Map - This is an often over-looked element of good SEO design. Make sure you have uploaded a sitemap file so that Google can properly index your website and be notified of any changes or new articles that you have published.
• Google verification - Again, this important step is often overlooked. But think of it this way - if Google is the top search engine, and you want to get high Google page rank, does it not make sense to follow Google's suggestions about including verification files? Do not shortcut this very important component from Google.

Below is a small list of possible strategies that can effect your search engine rankings:

• Quality of Links - Your back links should come from a mix of low quality and high quality sites. The higher ranked sites will provide more 'link juice' that ultimately helps your own page ranks.
• Link Sources - Where possible,it is good to have links from sites within your industry. Some examples could be from your business partners, your clients, your vendors and your trade associations.
• Press Release Distribution - Consistently doing press releases are a great way to build back links because these press releases can get picked up by various news organizations and other similar websites. A PR campaign is a very effective method of off page optimization
• Social media marketing - Posting content on social marketing and Web 2.0 websites carry high PR value with the added bonus of having their content syndicated to numerous other websites.

Carolina SEO Services is a Charlotte SEO company that provides search engine web marketing services to NC SEO clients.

Most new internet marketers jump in without any clue about how does search engine optimization work. Actually, many companies operate the same way.

In too many cases someone puts up a website and wait for the traffic to come. In our SEO consultant days, we have seen too many websites that look nice and would be very informative to readers if only they could find them.

But because the website owners have taken no steps to do proper search engine optimization they never get any traffic because the search engines do not have them listed or 'indexed'. And if the website is indexed it is languishing down around pages 300+, effectively not even present on the search engines.

Actually, getting websites to rank well for keywords is not that difficult to do. Following a proper SEO process will help get your websites moving up the search engines and towards the top. The process as you will see at that link entails four tasks that you need to complete - and then complete again and again - to get good page rankings:

• Keyword research - This is very simple to understand, without having the proper keywords selected for your business, you will never be able to get search engine ranking. Picking good keywords is the foundation of SEO.
• Competitive analysis - The fact is, some keywords are more difficult to get high rankings than others. That is why it is very important to do the proper research to understand a) how many competing sites there are for the keyword, and b) what optimization techniques will be required to get top ranking.
• Content creation - Let it be known - content is king on the internet. The more content you create, and the more content you can syndicate over the internet the better. If you want top search engine rankings then get used to writing good keyword relevant content.
• Build backlinks - This is by far the hardest element to complete because it takes a lot of diligent work and effort, but it could be the most important. You need to understand that the search engines place high value on the number and quality of links that point back to your site. There are multiple ways to accomplish building back links and we will answer those questions in the future.

Thank you for reading the answer to your question on:

How does search engine optimization work?

Link building is one of the most important elements of your search engine strategy. In the eyes of the search engines, a websites with a large number of back links is an indication of the popularity and authority level of that website. There are multiple methods of obtaining these back links and as you will see some back links are more important than others.

Although building back links in general is very important, getting back links from high ranking websites when possible is more important. The search engines provide more 'weight' to back links from websites that have a high page rank than from those with a low page rank. So how do you obtain back links from the highest rank sites possible?

Generally speaking, websites with high page rank are often from old established domain names. They have been around long enough that they have an established presence on the internet and have accumulated thousands of back links of their own. The combination of high domain age and a large number of back links provide them with a very high page rank.

For some companies getting back links from high page rank sites is relatively easy especially if they do business with government (.gov domains) or education institutions (.edu). These back links carry some of the highest page rank weight in the search engine's eyes and if possible, you should strive to obtain these back links if possible.

Another possible scenario to get links from high page rank sites, is to get your clients or your vendors or any other of your business partners to link to your website. Some companies strictly forbid this practice but you should be talking with your partners to see if they can provide some back links to your website.

Yet another avenue for many companies is to join various industry organizations and post a profile with a link to their website. Websites from these types of organizations typically are considered to be 'authority' websites for their industry and they also have managed to obtain many back links from member companies. Again, the combination of high authority level, high page rank and lots of back links turn into a high quality back link for your website.

There are also other methods to build back links including:

1. Writing and submitting articles to article directories
2. Social bookmarking
3. Directory submission
4. Posting videos at websites like YouTube
5. Building web pages on Web 2.0 properties
6. Many other possibilities ...

Carolina SEO Services is a Charlotte SEO company that provides small business search engine optimization services to NC SEO clients.

76. SEO Process

Why Is Having An SEO Process Important?

There are a lot of different ideas about the 'correct' SEO process and thus and what is required to get high page rank for your targeted keyword phrases. Getting top search engine rankings is not easy - it actually takes systematic, diligent and persistent work following a proven process.

How To Be On The First Page of Google Search

Let's examine the core elements of our SEO process:

1. Keyword research - This is arguably the single most important step of the SEO process. The goal here is to identify a) the keywords that define your business, b) the keywords that provide the daily and monthly traffic you desire and c) the keywords where top rankings are achievable. (See SEO Keyword Research)
2. Competitive analysis - You can bet that your competition is working just as hard for those top positions as you are. In our competitive analysis phase we will identify the competition for those keywords, why their wesbites rank high for those keywords and what you can do to take their top positions. (See SEO Competitive Analysis)
3. Content creation - One of the most important elements of an SEO process and a requirement for getting top search engine positions is developing quality, keyword-relevant content. This includes on-site content for your website and also off-site content such as article submission, blog updates, Web 2.0 pages, social boomark submissions, directory submissions and many others. We will help you understand how to create keyword relevant content and then use our tools to syndicate that content across the internet. (See SEO Content Creation)
4. Build backlinks - Just because this is the last item in the list do not think it is the least important. In fact, this may be the most important because Google and other search engines judge your website authority by the number of other websites that link back to your website. In their view a large number of back links increase your website’s value, relevance and ranking. Again, we will help you understand the value of building backlinks and use the various methods we have established to build the vast number of backlinks that are required to achieve top ranking. (See SEO Build Backlinks)

What is The SEO Process?

We make no promises or guarantees when it comes to getting top search engine rankings because some industries are just too difficult to find keywords that are competitive. But our commitment to you is simple - we will diligently work with your company to educate you on how the SEO process works, identify the keyword terms that provide the results you desire and then implement our SEO process as described above to meet your goals.

SEO is not a one time task. Long term SEO success - measured by driving sustainable levels of targeted traffic to your website - takes consistent effort over a period of time. We provide various ranges of SEO services and can customize a plan that meets your requirements and your budget.

Follow The Right SEO Process To Achieve Your SEO Goals

NC is blessed with an abundance of small, medium and large sized businesses, ranging from traditional old-school industries like textiles to leading edge technologies from companies located in the Research Triangle Park. We are truly blessed to have a vibrant business climate that offers our residents such a wide variety of business options.

Most of these companies have a website that they use to provide information to their clients or prospects and hopefully use to attract new business opportunities. Very few of these companies probably have done an extensive SEO project to optimize their website - and individual pages - to attract targeted traffic based on keyword searches in the search engines.

That is really unfortunate because too many companies do not realize how much potential business they could be missing. Some will say, "I'm local and everyone knows who I am anyway". Others will say that it is just not worth the effort. But the fact is that in these uncertain times, finding every possible business opportunity may be the difference between staying in business or closing shop like too many other companies.

Carolina SEO Services is a Charlotte SEO company with years of experience and learned knowledge in SEO. We provide search engine web marketing services to NC SEO clients of all size.

If you are interested in learning more about how we can help you grow your online visibility, please feel free to visit our SEO process link which describes our approach or to contact us to receive more information.

78. There Are No SEO Shortcuts

When SEO is done properly, potential customers find your website by entering keyword phrases into one of the search engines. If these prospects find your website and take the action you have asked them to take (purchase a product, sign up for newsletter, etc.) then these are considered to 'very warm leads'. So the question everyone asks - how do you get more of these prospects to find your website?

Search engine optimization is the process of identifying keyword search terms that are relevant to your business and then working to establish top search engine rankings for those keywords. In some industries this may be relatively simple while in others it might be extremely difficult. The basic process is the same, it's just that the more competitive keywords require more time and effort to achieve top rankings.

SEO really has not changed that much over the years. To get top rankings there is a time tested SEO process that is as true today as it was in the early stages of the search engines. And it really is very simple, as the following steps will illustrate:

1. Keyword research
2. Competitive analysis
3. Create content
4. Build back links, and
5. Wash, rinse, repeat with the next batch of keywords ...

The search engines are always changing, adapting to new technical capabilities and modifying their algorithms based on search trends. For example, just a few years ago there were no social media websites. Now, if you do not have social media marketing included in your SEO strategy you are missing the boat. But the point is that something new happens everyday on the internet and some of those become important for SEO rankings, so it is very important that your website stays current.

Keeping aligned with the search engines' algorithms will ensure that your website remains well ranked, not doing so can find you delisted overnight. Just ask website owners who recently experienced the Google Panda update - many of them are virtually out of business overnight because of the new way that Google is treating ecommerce websites.

There are no shortcuts when building a meaningful and sustainable online marketing presence. While SEO may not have the 'glitz' when compared to some snazzy marketing campaign, SEO arguably provides a greater return on investment than many other marketing programs you can consider.

Carolina SEO Services is a Charlotte SEO company that provides small business search engine optimization services to NC SEO clients.

Most internet marketers understand what keywords are, but very few understand what are SEO keywords? Slight difference of terminology, or big difference in performance?

It is hard to say which step of the SEO Proccess is the most important, but selecting the keywords you want to target has to be very near the top. These keywords that you select become the whole foundation of your SEO program. They will define the content you write, the anchor text you use for the back links, the types of links you will try to build, your offline marketing campaign and much more. So it is very important to get the part of selecting your keywords right.

It is very easy to just select some keywords that sound good, and maybe even try to outsmart the search engines by coming up with some catchy phrases. Too many companies attempt this random keyword selection process and then wonder why their online marketing program fails. There should be no surprise when they do fail because they have not done any meaningful SEO keyword research to find the best and most profitable keywords for their business.

SEO keywords are those that have been carefully selected after hours, days or even weeks of detailed research. This research takes into consideration daily and monthly traffic history, trends in traffic patterns, number of competing websites, competitive analysis on getting first page placement on the search engines, ability to write content about the keywords and much more. Another factor to consider is whether these keywords bring 'buying' traffic or 'shopping' traffic.

Simply put - SEO keywords are those that you can build an online strategy around, they end up defining the entire internet marketing strategy. Pick them wisely and you reap the benefits. Make the wrong selection and you are right back to where you started.

And therein lies the difference between random keywords and SEO keywords. Understanding how to differentiate between 'what are SEO keywords' and what are not will be very important in structuring an SEO program that brings maximum success.

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When it comes to online advertising and marketing, you have a wide range of options to consider. If done correctly, all of them will help drive more traffic to your website. But you have to remember that 'caveat emptor' or 'let the buyer beaware certainly comes into play with purchasing services over the internet. Some of the other options that you might consider will work and others won't, some are legit and some are better to just be left alone.

The best approach for increasing website traffic has always been and will always to continue to be SEO. A strong, well implemented SEO strategy naturally draws organic and highly targeted website traffic from the search engines. A successful SEO implementation will bring a string of targeted buyers to your website that are motivated to learn more about your business, and your products or services.

SEO should be considered as just another type of advertising or marketing program. Many people view SEO as a technical issue but in reality it is a marketing opportunity to drive more business through your website. SEO is much cheaper than other advertising options such as print advertising, radio ads, television ads, direct mail, and many other options.

Another benefit with an SEO implementation is that it provides results well into the future, assuming that there are continual tweaks made to fine tune and update the SEO strategy. Other advertising methods often bring a burst of business while the marketing campaign is active, but typically provides no lasting sales value. SEO done properly provides sustainable traffic over the long term.

Carolina SEO Services is a Charlotte NC SEO company with years of experience and learned knowledge in SEO. We strive to help business owners understand the value of search engine web marketing which will help them grow their online business visibility. Please contact us if you are in need of search engine marketing consultants to help you achieve those goals.

81. The Role of A Search Engine Marketing Consultant

SEO is still unknown to most people and companies that need help with their search engine rankings do not understand the role of a search engine marketing consultant.

It really is very simple. A good search engine marketing consultant will take the client through a variety of steps with the end goal of improving the overall search engine rankings of the client's website. Depending on the complexity of the project this could include a number of activities:

• Review of the client's website and other online assets
• Review of client's overall marketing strategy and how SEO can leverage that strategy
• Competitive analysis to understand who the client's competitors are and how they market online
• Detailed keyword research to leverage the client's brand and online assets
• On page and off page content development and managing the client's participation levels
• Development of off page content assets
• Syndicating content across multiple networks
• Submissions to directories, social bookmark sites, article directories, blog directories, etc.
• Implementing other available back linking strategies
• ... and many other tasks that lead to your online success.

Not only does the search engine marketing consultant have to bring the knowledge of how to accomplish all these tasks, but also the proper tools to analyze current SEO status and then implement the new SEO strategy moving forward.

The role of the search engine marketing consultant is crucial to the overall SEO process. There are no shortcuts with SEO and unless the SEO process is followed correctly, the client will not get the results they want to achieve.

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If you have a business where an online presence is required, the question 'why is SEO important' should have a very high level of interest for you. From online marketers who sell their products exclusively online, to more traditional off-line companies that simply want their prospects to find their website and learn more about their company - every business needs to invest in the online marketing of their website.

Many companies believe they can simply put up a website, post some great information and that will naturally lead to online success. That might work for some of the big companies who have huge brand awareness, but will not work for the small to medium businesses that do not have the same level of brand appeal.

These smaller companies have to depend on being 'found' on the internet when someone does a keyword search. In that regard, SEO is the great equalizer because it allows any sized company to compete for the keyword terms that the user enters during a search. So the focus becomes understanding how people do keyword searches and then optimizing your website accordingly.

So if you want your company to be 'found' on the interent, you must invest into building an online presence. This can only be obtained with implementation of a properly executed SEO strategy that leverages the brand identity that you already have. You can find more information regarding our approach to SEO by clicking on this SEO Process link.

The positive results of an SEO implementation can be dramatic. Most companies that invest in SEO see increases in overall business performance created by increased website traffic. Better yet, because the traffic is optimized for specific keywords, the visitors are more targeted. There is nothing better to any marketer than prospects finding them with a desire to buy what they have to sell. That is good business and it makes good business sense to invest in reaching those goals.

The reason why seo is important is that in today's market, the difference between business success and failure is very slim. Gaining an online presence over your competitors can be a strategic advantage and the smart company makes the proper investment into an SEO strategy to capture that competitive edge.

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Investing into an SEO project is one of the best marketing investments you can make. Companies that invest in SEO typically have a successful online business while those that do not practice SEO struggle to get visitors to their website.

SEO is more simple than most people think, being nothing more than a series of individual tasks that are completed over and over again – sort of a wash, rinse, and repeat cycle. You can learn more about these individual tasks at the SEO process link which provides our view of SEO.

This does not imply that SEO is easy to accomplish because it actually takes a lot of dedicated effort over a sustained period of time. But when this process is followed on a consistent basis, you will see growth in your search engine rankings and soon the traffic will follow.

There are several keys to a successful SEO project. Many companies simply do not have access to these core requirements that it takes to implement their own SEO campaign:

1. Proper SEO knowledge to understand the process – In all fairness, most people do not understand the science behind search engine optimization and most do not even care to learn. Obviously, without SEO knowledge it will be very difficult to implement SEO.
2. Necessary tools to implement the SEO Process – Just as with any business, there are tools that are needed for success. With SEO, that is primarily having access to software tools to do market research and implement the SEO plan. We have invested thousands of dollars on various SEO software tools which allow us to perform many functions that are required for successful SEO implementation.
3. Resources with the extra time to learn and implement SEO – Very few companies have extra resources on staff that can be pulled off their current responsibilities and be assigned a completely new role.

We bring all of the above to the table. Our simplified SEO process allows us to deliver an easy to understand and measurable SEO campaign, which will be accomplished by implementing a series of small, incremental, measurable steps. The end result of following this structured process leads to successful SEO implementation with all the business advantages that SEO can provide.

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Many companies struggle with how to do seo for website because they typically do not even have the basic building blocks - knowledge, tools, resources or time - to even consider the process. Yet others might be interested in learning how to manage their own SEO process.

The steps to effective SEO are very simple and are clearly outlined in our SEO Process page. Here we will take a deeper look at each task that is included in the process.

1. Keywords - There is a lot of work that goes into selecting the best keywords because of these main reasons: a) how the keywords fit the branding aspect of your company and the products or services you offer, b) how competitive the keywords are in your industry and how hard it will be to take top positions, and c) the value of the traffic that these keywords will provide for your website. Keyword research and competitive analysis are a very labor intensive process that takes a lot of time to find the very best keywords.
2. Content - On the internet the adage is very simple - content is king. The more content you can create the more likely your website will be. This content can be on your website or blog, but also externally at places like article directories, social bookmarking sites, web directories, press release sites, online advertising sites, blog rss feeds, and many others. This is also a very labor intensive process to create the content and then syndicate the content across the wide variety of sites.
3. Backlinks - Items #1 and #2 feed right into this point. This is SEO simplified - you take the keywords that you want to target and you then post keyword relevant content across the internet with your website url (www.yoursite.com) as the 'anchor text' for the back link. Simple concept, harder to implement.

Like we said, the concept of how to do seo for website is quite simple. Implementation of SEO though requires a lot of time and effort.

85. How Much Is SEO | How Much For SEO
Search Engine Optimization or SEO is the process of taking process related steps to improve the position and ranking of your website's visibility in the search engines.

SEO is accomplished by the combination of the following singular tasks:

1. Keyword research
2. Creating keyword relevant content
3. Building back links to your website with the keywords as anchor text

Since nothing ever stands still and there is always change, your website will also have to go through the changing process. There are always new products that effect your industry, new competitors that are entering your industry and new societal issues that have an impact on your industry. Your SEO strategy will have to adapt with these changes meaning that your SEO work is likely never really completed.

We offer a number of ready-made SEO packages that will help you achieve your goals, they are listed below.

1. Starter Kit SEO Package
2. Basic SEO Package
3. Advanced SEO Package
4. Serious SEO Package
5. Premium SEO Package

We also offer a large number of SEO Services that are offered on an 'a la carte' method. If you are interested in one of our packages but also want some of the special services, we can structure a packaged approach to deliver all the services you require.

By following our process and utilizing our services, your website will advance and grow authority in the search engines.

86. How Do I Get More Traffic To My Website

There are many online advertising and marketing options that you can consider to help drive more traffic to your website. But please be aware, some of those other options will work and others won't, while some are legit and some are better to just be left alone.

The best approach for increasing website traffic is by implementing an SEO strategy that naturally draws organic website traffic from the search engines. A successful SEO implementation will bring a string of targeted buyers to your website that are motivated to learn more about your business, your products and your services.

SEO is much cheaper than other advertising options that you can consider - print advertising, radio ads, television ads, direct mail, and others. Another benefit with SEO is that it provides results well into the future assuming there are continual tweaks made to fine tune and update the SEO strategy. Other advertising methods often bring a burst of business while the marketing campaign is active, but typically provide no lasting sales value as soon as it has been completed.

When internet users find your website by entering the keyword phrases you are targeting, you can consider them be very 'warm' leads. Obviously they are looking for products and services similar to what you provide, otherwise they would not have searched on the keyword phrase that led them to your website.

There are no shortcuts when building a meaningful and sustainable online marketing presence. SEO is not the glitziest marketing campaign but SEO provides a number of positive results that will provide a consistent stream of targeted buyers to your website.

So the answer to the question addressed in the title of this article - 'how do i get more traffic to my website' - is simple. We recommend that you consider a long term, strategic investment into your online marketing strategy.

Please feel free to contact us to receive more information regarding our SEO services.

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1. Small Business Search Engine Optimization (SEO) Services (5.5) Large corporations have many advantages when it comes to search engine optimization, including dedicated staff...

Large corporations have many advantages when it comes to search engine optimization, including dedicated staff that concentrates on getting top ranked position for their targeted keywords. In many cases the large companies dominate page one in the search engines for the most popular and competitive keywords.

Smaller companies typically do not have the same luxury - their websites are not as well established, they do not have the same 'authority' ranking in the search engines and they have limited resources - if any at all - to concentrate on search engine optimization.

Small business are often run by entrepreneurs that have a great business idea but have limited knowledge on what it takes to develop and maintain a successful online presence. The small businesses that want to implement search engine optimization services often have to rely on outside contractors to provide these services for them, often at a hefty cost. So the question becomes, is it worth the expense?

The emphatic answer is YES! In an economic time when most companies are struggling to grow or maintain their business, finding new customers or business opportunities is paramount to success. The cost of traditional lead generation - advertising on television, radio, print, etc., telemarketing, email marketing, trade shows and others - have become increasingly more expensive. And often times, with decreasing success. The fact is that more of your competitors are now going after those same customer prospects.

So how do you separate yourself from your other competitors? One way is to implement a search engine optimization strategy that will bring customers TO you as they do their research on the internet. These people are obviously targeted and motivated because they are doing a search for topics that could lead to your website. Spending money on developing a successful search engine optimization campaign is much wiser than spending money on a broad advertising platform just from a marketing perspective of trying to find targeted leads.

As veterans in the technology sales field, we can tell you that there is nothing more valuable than a targeted lead that is motivated to purchase your products. That is what we provide with our small business SEO service - the ability to get your company ranked high for the keywords that define the products you sell or the services you offer, which will enable your prospects to more easily find you on the internet.

If you are interested in learning more, please feel free to contact us and we will gladly provide you with more information.

88. Search Engine Marketing Consultants

Most companies that want to enhance their online business presence do not have the luxury of having professional search engine marketing consultants on staff. Typically this type of role can only be found at large companies which leaves smaller companies at a huge disadvantage. Small company business owners are usually too busy running their daily business to take the time or make the effort to learn and then implement an SEO strategy. Thus the problem with low web traffic continues.

Most people would agree that the main purpose of a business website is to inform potential prospects about the types of products and services that are being offered. Some company websites may sell products right off of their website while other companies capture lead information for later follow-up. But the purpose remains the same which is to increase business revenue through active or passive sales strategies.

Businesses are now realizing that just having a business website is is not enough. While it is good to have an established online presence, without traffic volume they really are not seeing the benefit that a good active website can provide. That is where the role of search engine marketing consultants can make the difference between success and failure.

Some estimates put the number of current active websites at over 10 billion, and if each of these websites have an average of just 10 pages each, that means there are over 100 billion web pages active at any one time. With that many active web pages, how is it even possible to get page one ranking in the search engines for the keywords you want to target?

The good news is that a good search engine optimization program will follow a well-established process that produces positive results. The process we have developed is very simple and you can read about it at our SEO Process page. This process has been refined over several years of our experience with various internet marketing projects and with input from some of the best SEO minds on the internet.

Only a few websites are 'fortunate' enough to capture page one position in the search engines for the keywords they want to target. Those that utilize the resources of professional search engine marketing consultants increase their likelihood of being in that small minority.

If you would like to understand more about search engine optimization and how we can help you succeed with your online business presence, please feel free to contact us.

89. Internet Marketing For Online Business
Once you have your website established you need to decide how to build your online presence. There are many different methods on how you can begin the internet marketing for your online business, but in our opinion the best method is building a solid SEO strategy because of the many valuable benefits. Let's consider why this method is preferred.

When a person goes into a search engine and enters a search term, it is obvious that they are looking for something specific and that will be evident by the keyword phrase that they enter. So these people are considered to be 'targeted' leads because if they are going to the trouble of doing a search for something specific, then they are very interested in whatever it is that they are searching for.

They also can be considered to be a 'motivated' buyer because of the same reason - they have made the effort to load a search engine and enter a keyword phrase. It does not necessarily mean that they are ready to buy on the spot but they are at least motivated enough to start doing some basic research to gather information on whatever subject that they are searching.

So as a marketer, what else you could ask for than having targeted and motivated leads from visitors finding your website through keyword searches in the search engines. Talk about low cost sales opportunities!

Many businesses are realizing that a proper online SEO strategy is more than just a cost, and that in fact it is becoming something much more important - a strategic business asset. Consider the strategic value of that a prime real estate location might offer. Or in a grocery stores the strategic value of a top shelf position because they have better sell-through and are a more valuable asset than bottom shelf space. Owning top search engine positions for the keyword phrases that define your business should also be considered as strategic value to your company.

Because of this strategic value to owning the top ranking position for your strategic keywords, would it not seem obvious that it is very important to implement a SEO plan to gain and keep those top positions?

Acquiring top search engine position for your targeted keywords will determine the difference of success or failure for your online marketing strategy. We understand how to accomplish top search engine rankings, you can read more at SEO process which describes our simple but effective approach.

If you are interested in learning, please feel free to contact us.

Internet Marketing For Online Business

The reality is that most companies have no knowledge of how their website ranks in the search engines for their keywords. They might occasionally check the Google Analytics to see how many visits they had and some might even look at the traffic sources to determine what keywords are used for searches that lead to their website. But that gives them no details on how they rank for a particular keyword.

That is the essence of search engine optimization (SEO) - selecting a highly targeted group of keyword phrases and then promoting those keywords across the internet. The objective is to build a swarm of back links back to the website with the targeted keywords as the anchor text (see 'Building High Quality Back Links' for more details on why this is important. Over time, following this SEO process will allow you to build high search engine ranking for those targeted keywords.

But that is only half the battle because you can be assured that many others are also trying to promote a similar set of keyword phrases. You need to understand where you rank for your targeted keywords and then develop a strategy to beat your competition.

That is where SEO rank tracking is important. If you cannot genuinely answer the question 'how does my site rank' for your targeted keywords then you are not serious about your online marketing strategy. The good news is that there are resources available to help you develop an overall SEO strategy that will help you solve this dilemma.

Too many companies may not even know what their targeted keywords are, especially if they have outsourced their website to other organizations to setup and manage. The typical scenario is that a company will hire someone to put up a website and wait for the traffic that never comes. After months of no traffic the frustration starts to build. And there is another failed website that died on the vine because it was not properly promoted with SEO.

Search engine optimization is not rocket science, but it takes a) knowledge of what needs to be done and b) consistent effort over a period of time. Forget all the push button claims you might hear for driving traffic to your website, these are bogus claims that cannot be backed up with facts. The only legitimate traffic method that works for the long term is following a proper SEO process.

At Carolina SEO Services we provide the knowledge and capability to help you improve your website ranking for the targeted keywords that best describe your business. Contact us today to learn how we can help you better understand your SEO rank tracking and answer the question of 'how does my web site rank.'

91. Building High Quality Back Links
Link building is one of the most important elements of your search engine strategy. In the eyes of the search engines, websites with lots of back links is an indication of the popularity and authority level. There are multiple methods of obtaining these back links and as you will see some back links are more important than others.

Although building back links in general is very important, getting back links from high ranking websites when possible is more important. The search engines provide more 'weight' to back links from websites that have a high page rank than from those with a low page rank. So how do you obtain back links from the highest rank sites possible?

Generally websites with high page rank are those from old established domain names. They have been around long enough that they have an established presence on the internet and have accumulated thousands of back links of their own.

For some companies getting back links from high page rank sites is relatively easy especially if they do business with government (.gov domains) or education institutions (.edu). These back links carry some of the highest weight in the search engine's eyes and if possible, every company should strive to obtain these back links if possible.

Another possible scenario to get links from high page rank sites, is to get your clients or your vendors or any other of your business partners to link to your website. Some companies strictly forbid this practice but you should be talking with your partners to see if they can provide some back links.

Yet another avenue for many companies is to join various industry organizations and post a profile with the website information. Websites for these companies are considered to be 'authority' websites for their industry and they also have many back links from member companies that post their logos. The combination of authority level and lots of back links turn into a high quality back link for your website.

There are also other methods to build back links including:

1. Writing and submitting articles to article directories
2. Social bookmarking
3. Directory submission
4. Posting videos at websites like YouTube
5. Many other possibilities ...

We have vast experience in helping build back links for other companies in variety of ways. Our SEO Process will help you build a back linking strategy that will yield the results you want. Click on the link for more information on our SEO services pricing.